The question of the day

Last week, after taking a walk across the Brooklyn Bridge (pic below), I spent a day with 29 PR pros who wanted to upgrade their pitching skills.

Now most of us have been trained that if we “shine our light” too brightly and perform too well, that can cause some issues. People might think we’re not humble. We might annoy other people around us who aren’t getting the results we are. We might even create some conflict with others who would rather just have us be “average.”

At the seminar last week, I spoke with a PR pro who explained he had first heard me speak last June. Since that time, he’d used what he discovered to land coverage in NYT and Scientific American.

And he came to the workshop to learn even more.

So here we come to my opportunity to provide a “splash of cold water” on your face and offer you the TRUTH, as I see it, about your success in the PR industry.

If this resonates with you, use it. If it doesn’t, move on.

The truth is that you can either get on the path to constantly improve your results, or you can watch as you get passed by those who are willing to get on that path.

Average PR pros do “professional development” once a year and go on their merry way. While there’s nothing wrong with that, you’re reading this post because you want more.

Helping you achieve more is why I do this. And part of my responsibility is “telling it like it is” for the people who are willing to listen.

From where I sit, I know what it takes to achieve great results in PR. I know this because I see the PR pros that are achieving big things. And they’re not just doing it by attending a single conference every year.

It’s a daily decision they make to get better TODAY than they were yesterday.

To be frank, I do provide resources to help PR pros do this—the Inner Circle being the one I talk about most. And this is also why I created my new Crafting the Perfect Pitch course (you can save $200 on this through October 7 by the way), which is a greatly expanded version of the pitching seminar I presented in NYC.

But really, whether you use my resources or pursue other options isn’t the important part. The important part is that you invest in you.

Understand that “investing in you” doesn’t always take money. Sometimes, the investment is simply time. Sometimes, that investment is pushing through the fear that comes with trying a strategy to get placements that other PR pros have told you “won’t work.”

Either way, the decision is yours. Are you a PR pro who’s willing to invest in YOU or not?

That’s the question of the day. That’s the question of every day.

Right now, you have potential for achievement you have not yet realized. We all have this. Some will choose to fulfill that potential, some will not.

My recommendation to you is this:

Risk greatness. It’s worth it.