Pitching checklist: available today and tomorrow

14 years ago, I started on a journey that ultimately ended in the creation of a resource called the Media Relations Master’s Pitch Checklist.

It’s basically a 17-step blueprint for creating a pitch that works.

You can read it in about 90 seconds and then put it into action right away. It’s fast, it’s effective and it’s pretty simple.

Up until now, its existence has only been known to those inside the Inner Circle.

Enrollment for the Inner Circle is open now through Friday. And YOU GET THIS Checklist (along with the masterclass video explaining how to use it!) when you enroll in the Inner Circle by tomorrow.

It might be hard for someone on the OUTSIDE to believe that a single piece of paper like the Media Relations Master’s Pitch Checklist could land you coverage in national media, but it’s true.

Today I’ll give you just one piece of proof.

It has to do with Checklist Item #2.

Now I’m not going to reveal exactly what this mystery Item #2 is, but I am going to show you how powerful it can be.

Inner Circle Member Kate Whiteley, VP of Kirvin Doak Communications in Las Vegas, used it to land her client coverage in USAT.

In her situation, she used one of the strategies on the checklist to get her client coverage for a special exhibition of artifacts from the Titanic.

(In the masterclass video that comes with the checklist, I even walk through Kate’s pitch and point out what made it work so well.)

But that’s not all that’s happened to Kate since she joined the Inner Circle. Here are some other comments she sent me about her experience “on the inside.”

“Michael and his Inner Circle have been truly valuable for me. I could point to the tools, tips and access that come through the monthly webinars and training vault – they are most certainly worth the investment.

“But as a senior PR practitioner, with a team of young, up and coming PR pros working with me, what I value most is the ability to tap into a pool of trusted industry pros. Rarely are we able to bounce ideas off of someone, let alone a group of someones, who have deep experience in the industry and get thoughtful, unbiased feedback. 

“Sometimes you need some outside inspiration or someone to tell you when you’ve missed the obvious angle because you’re so deep into subject.  Sometimes you need a group of objective peers to weigh in without worrying that you’re betraying your “expert status” or opening yourself up to condescension.  I’ve found that in the Inner Circle. 

“It’s a group where practices are cultivated through sharing and vulnerability. It’s a place where we can learn from both our and others mistakes and it is a place where doors to the latest trends and tactics are regularly opened.  It is also what you put into it. You can be a casual member and just observe, tune in every now and then or you can jump into the deep end. I’m not the most active member, but leaning into the Inner Circle when I needed it and sharing when I felt I could help someone else has given me a better understanding of the business, made me a better leader and a better communicator.”

My question to you is this:

What could happen to YOUR results if you were able to “plug in” to a resource that allowed you to leverage the expertise, experience and success of others?

That’s the opportunity that’s in front of you through Friday. You can enroll here.

The doors are open now, but they close tomorrow. So this is pretty time sensitive…especially if you want the Pitch Checklist.

 

P.S. One more thing. One of the other resources available to you as a new Inner Circle Member is the masterclass I did with a producer from the Today Show. We had 15 pitches from Inner Circle members and she gave reactions to those pitches. (She even liked 5 enough to ask for more information!)

This was such a valuable presentation, I created a one-page “action sheet” summarizing the main takeaways of the Today Show producer.

If you pitch morning shows, this piece of paper is EASILY worth $1,000.

And you get it, along with the main Pitch Checklist, when you enroll in the Inner Circle before tomorrow night.