This isn't about "spin." Spin sucks -- You, Gini and I agree on that.
So I understand if you think an 80% response rate isn't achievable. If our positions were switched, I would be skeptical as well.
But I'm willing to prove it to you. By offering you this "magic" subject line along with a clear explanation about the psychology behind the words (you'll get a 2-page PDF), you'll be able to quickly adapt it for your own pitches.
All I ask is that you read it carefully and only use this power for good.
Let me know where to send it: