This experience highlighted some lessons about knowing when to hold your ground and when to bow to your audience’s preferences.
Ban this word and this new technique.
Analyzing 5.2 million pitches revealed a surprising finding related to subject line length.
The prizes are placements, promotions, respect, and more! The rules are simple, but must be followed precisely. And they get more difficult as the game goes on.
A journalist reviewing pitches with me preferred headers that get right to the news.
Learn from this example how to flip the script on everyone else’s big news.
Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?
My goal is to connect you with resources to increase your media placements. This week that’s easy, because the annual Earned Media Mastery summit is coming up.
Maureen and Jessica consistently land WSJ and NYT placements. But they do it very differently.
Incredulous journalists are not always correct about PR practices.
