Media Pitching Ideas & Examples, Page 13

July 7, 2021

Back to the office with a new secret weapon

Take advantage of the increased focus you developed during WFH.

June 30, 2021

Create YOUR independence day

Here are some examples of Inner Circle members – PR people like you – who have recently achieved new measures of independence in how, where, when, and whether they work.

June 23, 2021

Fast & Furious NINE – the lesson in that

The spectre of Hollywood rehashing lowbrow but financially successful films has probably become so routine that you don’t even realize how amazing this is from a content-creation perspective.

June 18, 2021

Good lessons from bad PR pitches – June 2021 edition

Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.

June 16, 2021

Greedy shallow influencers?

Some people are surprised that I advocate that influencer relations should be part of one’s PR tool kit.

June 9, 2021

Tofu has no place at a BBQ

If you bite into a tofu hotdog, expecting it to be a juicy frank like the ones at the ballpark, you’re going to be disappointed. It’s about managing expectations.

June 2, 2021

Get your people quoted more

When you’re pitching a journalist and asking them to quote your expert instead of others, here are the “4 Cs” they are looking for.

May 26, 2021

New deal to keep your eye on

Outrage doesn’t help you place more coverage for your brand or clients. Evolving your media list does.

May 20, 2021

Good lessons from bad PR pitches – May 2021 edition

Instead of criticizing these PR pros, I think you should try to hire them, or people like them.

May 12, 2021

What non-journalist podcasters think

A successful podcaster who is fed up with pitches told me something that resonated.

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