Category: Uncategorized

July 19, 2023

The Great Reckoning

This analogy explains why PR pros should seize opportunities to innovate and learn how to integrate AI tools into their work.

July 12, 2023

Overdeliver

Here are two examples of super-easy, super-simple ways to familiarize yourself with AI’s capabilities.

July 5, 2023

The journalist’s hidden inbox

I’m going to let you in on a little-known journalistic practice and the growing importance of aiming for the PR Promised Land.

June 28, 2023

Media relations with white gloves on

Step into the swanky shoes of a five-star concierge and bring that surprising flair to your media relations.

June 21, 2023

This one practical, daily goal for AI and PR

When you focus on this goal, the risks and confusion melt away. It cuts the tedium and amplifies the parts of the job you love.

June 14, 2023

What AI and Tom Cruise mean for your PR content

Follow his spectacular example to impress your audiences.

June 7, 2023

Non-journalist journalists

As new media becomes less vibrant, expand your thinking and look to publishers outside of “journalist” circles.

June 1, 2023

The power move that saved a great placement

When the news cycle gives you lemons, you can’t always make lemonade as quickly and as well as Jessica did in this example. But it’s worth a shot to try.

May 17, 2023

Zero overtime: junior employees & work-life balance in PR

This fringe result from the State of PR survey is surprising. Are junior employees missing an opportunity or setting healthy boundaries?

May 10, 2023

Work-life balance wins: Health-promoting habits for PR pros

Here are some inspiring (and stark) reminders that it all starts with your wellness.