Results like this

This is the opening slide for a presentation I did last week:

These are some of the media placements earned in the last 12 months by one member of my Inner Circle group coaching program, Jessica Krakoski of Austin, Texas.

Would you like to increase your chances of consistently placing coverage like that? If so, you should apply to join the Inner Circle.

During the presentation, Jessica and I showed the other members how she follows the principles I teach in the program, many of which run counter to the way that media relations is commonly practiced today. (She even labels her spreadsheet tabs with the same terminology I use in the training videos that get you up to speed as a new member when you first join.)

Jessica brought a strong skillset with her when she joined the Inner Circle two-and-half-years ago. More importantly, she brought a legit work ethic and a willingness to listen and learn. That’s the real reason she’s had so much success, not anything I’ve done.

She described in detail her daily and weekly routines. She showed us the language and phrasing she uses on her pitch emails. She talked about how she developed the mindset of a winner (“To me, confidence follows competence. I don’t believe in ‘fake it ‘til you make it.’”)

And it was AWESOME to see all the things we emphasize in the Inner Circle come together and the success that results. Not just the placements, but the effect on Jessica’s life.

“I’ve earned the opportunity to work on the big stuff and now my boss knows I’m going to deliver no matter what… She gives me complete autonomy over how I structure my day because she knows that I know how to get results. You just have to earn it, which means you have to be consistent.”

You can hear Jessica describe her journey – and see exactly how she gets results like this – as soon as you’re accepted into the Inner Circle. The first web page you’ll see has a link to the video recording and transcript of the presentation we did together.

And each Monday for the next eight weeks you’ll get a brief video that covers the principles that Jessica and other members have applied with so much success.

Apply now to join Jessica and hundreds of other Inner Circle members on the path to becoming Media Relations Masters. There’s a full money-back guarantee for your first month, so there’s absolutely nothing to lose.

This article was originally published on March 22, 2018

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