Have you mastered this yet?

GET THESE ARTICLES WEEKLY IN YOUR INBOX HERE

As a PR professional, there are many skills you must master to achieve the highest levels of success.

One of those skills is your writing, which, if it isn’t good enough, makes everything else in your career suffer.

There’s no part of PR that is not directly impacted by your ability to write well.

Excellence in PR writing is extremely important, if not THE most important skill you have.

To be clear, we’re not talking about “business writing.” We’re talking about writing in a way where you use facts and transparency to move people to action.

That’s what PR is about: Action. Response. Impact.

And to help you kick off 2019 with the highest chance of success in your career, I’m heavily discounting my freshly updated online course for you, The Definitive Guide to PR Writing (25% off).

Not ready to commit to the entire course?

Grab one of the four modules and still benefit from the 25% discount.

I’m only giving out 100 of the 25% off codes, so get one here to use during the sale. (You’ll have until December 14th to redeem it.)

PS – Put these writing strategies to work in your PR efforts and you might get a result like Teri’s:

“I’m so glad I enrolled in this course! It is super practical and very relevant to our specialized pitch writing requirements at my school. Since completing the course I placed a story in the New York Times that you can see here. Highly recommend it to keep mastering the PR craft.” — Teri Bond, Director of Media Relations at ArtCenter College of Design

This article was originally published on Nov 15, 2018.