This week I unveiled the winners of the Smart PR Best Pitch of the Year competition. Here’s one takeaway that stood out among the winning pitches.
A corny breakup song that’s tied to Christmas by the flimsiest of threads offers one redeeming quality to PR pros.
I believe most of what you read about PR crises is, at best, ill-informed and, at worst, flat wrong.
“Fall back” seems like a precious gift. What if it were every week?
You know this, of course. But does it influence the way you pitch?
This experience highlighted some lessons about knowing when to hold your ground and when to bow to your audience’s preferences.
Analyzing 5.2 million pitches revealed a surprising finding related to subject line length.
The prizes are placements, promotions, respect, and more! The rules are simple, but must be followed precisely. And they get more difficult as the game goes on.
A journalist reviewing pitches with me preferred headers that get right to the news.
Learn from this example how to flip the script on everyone else’s big news.
