My goal is to connect you with resources to increase your media placements. This week that’s easy, because the annual Earned Media Mastery summit is coming up.
Maureen and Jessica consistently land WSJ and NYT placements. But they do it very differently.
A call-to-action is the whole point of your pitch. And yet it is left out much of the time, or thrown in hastily at the end as an afterthought.
Take advantage of the increased focus you developed during WFH.
Here are some examples of Inner Circle members – PR people like you – who have recently achieved new measures of independence in how, where, when, and whether they work.
The spectre of Hollywood rehashing lowbrow but financially successful films has probably become so routine that you don’t even realize how amazing this is from a content-creation perspective.
Some people are surprised that I advocate that influencer relations should be part of one’s PR tool kit.
If you bite into a tofu hotdog, expecting it to be a juicy frank like the ones at the ballpark, you’re going to be disappointed. It’s about managing expectations.
When you’re pitching a journalist and asking them to quote your expert instead of others, here are the “4 Cs” they are looking for.
Outrage doesn’t help you place more coverage for your brand or clients. Evolving your media list does.
