Category: Uncategorized

December 16, 2020

Close out 2020 on a high note

I don’t think I’ve ever cheered as loud as I will when the ball drops in Times Square to ring in 2021.

December 9, 2020

Solving the podcast problem

How do you know which podcasts matter? There is a brand new tool that changes all that.

December 2, 2020

PR lessons from “Elf”

I can’t help myself from spotting PR insights anywhere, even in a Will Ferrell movie.

November 24, 2020

Good lessons from bad PR pitches – November edition

Reporters found these angles remarkable – but for the wrong reasons.

November 23, 2020

A message of hope and healing

In this week of Thanksgiving in the U.S., here’s a more personal message than usual.

November 18, 2020

Maximizing a big announcement

How sweet it is when you can point not only to a magazine cover you landed, but to qualified sales leads you are directly responsible for.

November 11, 2020

Where to hold a press conference?

The online frenzy over the Trump campaign’s choice of location for their press conference reminded me of a question I get from time to time.

November 4, 2020

1 PR takeaway from election

Regardless of how things turn out, the polls were wrong – again. Here’s what we can learn from “Survey Fail: The Sequel.”

October 27, 2020

Good lessons from bad PR pitches – October edition

The Muck Rack Blog gathers them, I break them down.

October 21, 2020

This is your inflection point

Everyone’s PR careers are permanently altered, but many of them don’t even know it.