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“In more than 15 years in the PR business, I’ve never come across anyone as generous with his knowledge as Michael Smart. He genuinely wants us to be more successful at media pitching and it shows. When I look at where to spend my professional development time and money, I see Michael’s Inner Circle as an amazing investment. I’m continually learning and it pays off for me and my clients. Using Michael’s techniques, I’ve secured coverage for clients with the Associated Press, NBC News and Politico.” – Jen Bemisderfer, Managing Director, R&H Strategic Communications, Washington DC

What Would Happen If You Had a Proven Strategy to Double Your Responses From Journalists and Influencers?

And How Would Your Career Change If You Took Those Responses and Could Create Double, Triple or Even Quadruple Your Number of Placements?

From: Michael Smart
RE: Inner Circle Enrollment

If you’re not seeing the results you want from your work in PR, today you have an opportunity to change that. And just weeks from now, you could be enjoying far more responses from journalists and influencers and be well down the road towards doubling, tripling (or more!) your number of placements.

How can I be so confident that your future could be like this?

Because I’ve created something that is designed to ensure you experience those results. And the focus is on doing it quickly.

I’ll explain the details in just a moment. First, there are two “PR myths” that I want to clear up. These are things that can blind you to the truth about what it takes to succeed in PR.

TWO PR Myths That Will Keep You Stuck

Myth #1: You Need a Lucky Break To Succeed

I’m starting with this myth because buying into it means you are set up to lose from the very beginning.


Because thinking that success in PR has anything to do with “luck” shows your perception that LIFE happens to you. Not only is this not true, it is extremely damaging to your future.

Success is something you create. You have this power and you can do it. Sure, it might not happen overnight, but it is not something you wait around to be granted. No one will ever show up and “grant” you success. You create it. And you can literally create it out of nothing.

Myth #2: You Have to Work Harder to See Success

The second myth is probably the most common. I know, because I speak with PR pros all the time who are just too busy to have any time to concentrate on real success.

That sounds a bit crazy, but I see it over and over again.

Working HARDER is not the solution.

Here I am training GM's North American comms team

Here I am training GM’s North American comms team. I was invited to help them work smarter, not harder.

If you’re working in a factory, I suppose that might be smart. To achieve more in that setting, you have to work more. But we’re not working in a factory. We are working towards a RESULT that has no interest in how much work it takes or doesn’t take.

Sure, there’s the way PR has always been done. But for most PR pros, that doesn’t lead to a lot of success.

For the next few minutes, take a risk on YOURSELF and entertain the idea that achieving more might actually be LESS work than what you’re doing.

I’m looking forward to the opportunity to prove this to you should I get the chance. For now, just keep reading…

The Proven Recipe For RESPECT From Your Reporters, Clients and Bosses

Today, for the first time ever, I’m making available a brand new opportunity for PR pros just like you to rapidly improve the results you’re getting from your work.

I have created something that can walk you towards getting more responses, more placements and more success in less time.

And if you’ve ever wondered why RESPECT from reporters, clients and bosses is so hard to come by in our industry, I’m going to give you the secrets to DEMAND respect (and get it) instead of having to beg for it.

So let me tell you about what I’ve created…

The Smart PR Pitching Transformation: The Eight Step Crash Course For Boosting Your Pitching Success

I’ve created a crash course that can take even a PR beginner to a new level of achievement–or hone and refine a veteran’s skills to new heights-in about 60 days.

I’m so confident that what I’ve created will boost your results in the very near future, I’m willing to GUARANTEE it.

You will double the responses you get from journalists and influencers in 60 days or less or you won’t pay a dime.

(You can even get a full refund for ANY reason, at anytime during the first 30 days.)

The Smart PR Pitching Transformation is made up of eight parts separated over eight weeks.

The average PR pro will hear that and start thinking, “That sounds like a lot of work Michael! I don’t even have the time to keep up with everything I’m already trying to get done. There’s no way I have the time for this!”

In the interest of full disclosure:

Working through this crash course will “cost” you exactly 27 minutes per week.

So a little tough love before we move on…

If You Are Unwilling to Invest 27 Minutes of Your Time Each Week In YOU, Then Stop Reading Now

I’m serious. If investing in yourself, even just these few minutes a week is too much to ask, then what I have is not for you.

Don’t waste your time reading further. You’ll need every minute you can get to work!

In all seriousness, you are worth investing in.

Your happiness is worth it. Your future is worth it. Your success is worth it.

I don’t care if that investment happens through me or not. The lesson is that investments in YOU will pay off over and over again.

Plus, this is about creating more success working less, remember?

That’s why, one of the installments in the first half of the Smart PR Pitching Transformation will actually show you where to get the time to do this. It’s a counterintuitive strategy that you will find very powerful.

Most PR pros have no idea how few things you have to do right to double or even triple the results of your pitching. The secret is that you have to choose the right things and you have to do them at the right times in the right ways.

And in less than 60 days from now, you’ll have the recipe for doing just that for consistent results.

There’s Just One Catch

The catch is that the Smart PR Pitching Transformation is not for sale. You can’t buy it anywhere, at any price.

The only way to get it is by enrolling in the Inner Circle.

If You’re Reading This Right Now, Then Inner Circle Enrollment Is Currently Open

The good news is that I’m offering the eight week “Smart PR Pitching Transformation” to you today when you enroll in the Inner Circle. Everyone who enrolls (Premium Members and Standard Members) gets this.

I created the Inner Circle for PR pros who want more and better results. And that’s exactly what is happening.

Inner Circle Members are getting placements in the Wall Street Journal, the New York Times, Mashable, Huffington Post, USA Today, Washington Post, network nightly news programs and morning shows, CNN, the Los Angeles Times, the Chicago Tribune, top blogs in their niches, local TV and radio stations, and many more outlets.

Can that happen for you? I can’t guarantee that you’ll get placements from those places, but I wouldn’t be surprised if great things do happen for you.

The Benefits of Membership

So here’s what’s included in membership. Notice the monthly Ask Michael Anything session is ONLY for Premium Members:

The Smart PR Inner Circle is quite straightforward. There are three or four parts depending on your membership level.


Monthly “Master Class”
(Webinars Recorded & Transcribed)

I, along with occasional guest experts, will share new techniques for pitching and establishing great media relationships. These webinars often include specific email pitches that landed positive coverage. You ask your questions about the topics. When I host journalists and bloggers, they are available to evaluate your pitch live on the webinar.


The Inner Circle Community Forum

Inner Circle Members are some of the sharpest PR pros out there. As a member, you’ll have access to that “brain trust” via the Community Forum. You can ask questions, submit a pitch for review and more.


Access to the Inner Circle Training Vault

All levels of membership also include access to the entire Inner Circle “Training Vault” including 5 years of trainings. You have access to the entire vault immediately upon enrollment.


Monthly “Ask Michael Anything”
(Premium Members Only)

Each month, Inner Circle Premium Members will get the opportunity to post questions in advance for me to address on a live webinar. It’s first come, first served. It’s an effective way to get personalized advice for yourself and “eavesdrop” on advice for other PR pros facing similar challenges. Many members choose to submit a pitch for me to review before they send it to a key media contact.

Here Are the Two Membership Options

There are only two options: Standard Membership or Premium Membership.

The investment for Standard Membership is $99/mo.

The investment for Premium Membership is $129/mo.

There are no contracts, no catches and no fine print. You may cancel at any time.

But because the impact of the training and learning is cumulative over time, memberships are for individuals, not teams, and are not transferable. If your organization is interested in memberships for three or more individuals, contact us for group rates.

No matter which level you choose, your investment is protected for a full 60 days. Please read the guarantee at the bottom of this page carefully so you understand how it works. If at the end of those 60 days, you’ve done the work and don’t see the results, you will receive a 100% refund of every penny paid.

In the interest of full disclosure, our refund rate is less than 2%.

Even after the refund period is past, you can cancel your membership at any time without obligation.

Frankly, there’s not an enormous difference in the investment required for these two levels, but there’s quite a difference in the amount of value delivered.

Choose ‘Premium’ if you want access to the monthly Ask Michael Anything session with ME…

Choose ‘Standard’ if you do not want access to the monthly Ask Michael Anything session…

Needless to say, the Premium spots don’t last long.

Please understand, even the Standard membership gives you access to the strategies and tools you need to generate results in PR few are able to achieve. And Standard members also get first chance to upgrade to Premium membership should any spots become available. (It doesn’t happen often, but it can happen…)

Either way, I’d recommend you act quickly if you are serious.

Get Started Immediately

As soon as your enrollment is complete, you’ll receive a welcome email walking you through access instructions.

The entire process will take you about 5 minutes.

Once you complete the activation process, you will have immediate access to the Inner Circle Training Vault and the video that begins your “Crash Course” journey.

You’ll also have the opportunity to register for the Inner Circle Community Forum and start getting your questions answered by other members.

Want Proof?

If you’re wondering if the Inner Circle is right for you, here are some comments from members. Just to be clear, we’ve had members join from all over the world, including Canada, Ireland and Russia! But since everyone is different, I can’t guarantee you’ll get the same results. Of course, you might get even more!

First, meet Jasmine Powers. She joined not long ago and is already calling it the best investment she’s made in her business.

“I wanted to share with you that the Inner Circle was everything I needed to boost my confidence in pitching because I had only been using a media database and placed articles through existing relationships with media. Your free material was EVERYTHING and it was what convinced me to join the Inner Circle. Although it wasn’t really in my budget, it was the best investment I’ve made in my business. Thank you for this wonderful resource!” – Jasmine Powers, J Powers Marketing & Publicity, Murrieta, CA

Next is Leona Long, who pays for the Inner Circle out of her own pocket…

“I pay for the Inner Circle and the online course out of pocket and am not reimbursed by my employer. This is the BEST investment I have ever made in myself. I was good before the IC, but now my media results have skyrocketed. Its worth going without a shopping trip or a fancy meal out with my husband to invest in the IC and enjoy these results. It’s also the reason that despite $16-32 million cuts to my university system each year for the past three years (and again this year) that I have kept my job and received raises and a promotion that I never applied for. Thank you Michael and my Inner Circle Colleagues, I am proud to be a part of the Inner Circle.” – Leona Long, PIO, University of Alaska, Fairbanks

And Cassandra Novy is also making the investment on her own…

“I’m sure you hear this all the time, but I get more out of the Inner Circle and your materials than any other luncheon, conference or professional development seminar I’ve attended in the last few years. That’s why I continue to pay for my membership out of my own pocket!” – Cassandra Novy, Media Relations Specialist, St. Lukes Hospital, St. Louis

Next, meet Carol Vieira. She placed the firm in the WSJ – and the story was the lead item in the paper’s CFO Journal daily email that goes directly to her firm’s target market, corporate finance execs. Here’s what she says about her experience in the Inner Circle…

“Your Inner Circle has been a constant source of valuable professional development that I apply to my job on a daily basis. Your insights and actionable tips are some of the best advice I’ve ever received in my professional life. What’s more, I’m being asked to train some marketing team members in the ways of PR, and your free webinars are the first thing I point them to watch, and your emails are the first thing I have them sign up for. They love you too! As the sole PR practitioner at my company, I rely on the Inner Circle to be my source for mentorship, best practices, and fresh ideas.” – Carol Vieira, Senior PR Manager, Ryan, Providence, RI

And here’s what she shared about ANOTHER set of pitches that went well for her…

“Thanks for continuing to deliver these insanely valuable classes! I used the simple tip you shared on the last one to great success lately. One landed a spotlight profile for my CEO in a regional business magazine, and another follow up email (after a highly targeted pitch, of course) also sparked dialogue with a WSJ reporter who said he’s monitoring the issue I had pitched about – will keep working it.” – Carol Vieira, Senior PR Manager, Ryan, Providence, RI

Then there’s Ginny Walker. She joined the Inner Circle and has since leveraged her success into a new job with a 40% pay increase! She recently landed positive articles about her new company in the LA Times and Business Insider after reviewing her pitch with me. Here’s what she says about her experience in the Inner Circle:

“I wanted to say thanks – I used the Media Relations Master’s Pitch Checklist to craft a pitch right after you shared it with us in the Inner Circle. And I just secured a feature for our CFO in the Wall Street Journal! Those are the kind of results that have helped me earn a 40 percent pay increase since I joined your Inner Circle.” – Ginny Walker, Communications Manager, loanDepot, Foothill Ranch, CA

And then there’s Desirae Franco. After joining, her placements went up 800%.

What happens to your future in PR with results like that?

Good things happen, and they can happen quickly.

“My president has been singing my praises to the company and things just keep getting better. The more I learn, the more refined my outreach becomes, yielding more substantial results. I couldn’t be happier with the Inner Circle and have you to thank! I truly believe it has changed the trajectory of my career.” – Desirae Franco, Dwyer Group, Waco, TX

As it turns out, Desirae was right about the trajectory of her career. In fact, here’s an update she sent me about what’s been happening…

Then there’s Adam Dvorin. He used the Inner Circle to land placements in USA Today, Bloomberg, Businessweek and

“When I joined the Inner Circle nine years ago, we were all pitching very differently. Now I’m getting journalists’ attention on Twitter and using content to make their jobs easier, both approaches I’ve learned from the Inner Circle. It’s the best way to get the outside intelligence I need to do my job more effectively. Bouncing a “pitch in progress” off Michael helped me land a USA Today feature story that wowed our client. Separately, I applied a technique I learned on an Inner Circle webinar that led to a Bloomberg Businessweek placement for one client and an placement for another.” – Adam Dvorin Media Director, Winning Strategies, Newark, NJ

Then there’s Devin Knighton getting multiple placements in the WSJ, USA Today and on CNBC…

“The lessons I’ve learned from Michael’s Inner Circle were key to me landing one previous employer in the Wall Street Journal and getting another company into the Journal again, as well as USA Today and on CNBC. I’ve attended all the PR conferences and listened to lots of webinars, and Michael is hands-down the top guru of media relations I’ve heard. I owe much of my success in my career to Michael’s great teachings and continual encouragement.” – Devin Knighton

And for anyone who’s reading this who is just starting out, make sure you don’t miss Raleigh Miller. He went from literally ZERO to doing media relations for one of the world’s largest banks in record time.

He got on their radar by getting 106 articles in target publications (46 were in top-tier national publications!) in one year for his former employer.

“There’s no way I’d be here without your help directly. Your initial half-day seminar took my media relations work from zero to 60, and your Inner Circle from 60 to 110! I was a total and complete newbie. I had been involved with PR projects in the past, but my pitching experience was limited and I wasn’t sure how to get the results I wanted. And now here I am, doing media relations for one of the world’s largest banks at one of the world’s largest PR agencies!” – Raleigh Miller, Burston Marstellar, Washington, DC

And Raleigh’s success didn’t stop there. Here’s an update he sent me not long ago:

And here’s more proof:

My Promise to You

Should you act quickly enough to secure a spot in the Smart PR Inner Circle, here is my promise to you:

“As a member of the Inner Circle, you will know what most PR pros will never know about how to achieve superior results getting media placements.”

You do have to move quickly on this. In past enrollment periods, we’ve seen all available Premium spots filled in as little as 29 minutes. And given that members regularly stay members for YEARS, available spots do not come along too often.

In the PR business, the route to success is pretty straightforward: You must generate results that are superior to other PR pros in your space.

That’s it right there. If you can achieve and sustain that level of performance, your “light” will shine far and wide through the industry.

And at that point the limitations on your future start to fall away.

To enroll in the Smart PR Inner Circle, please make your Membership selection below.

I’m excited to welcome you as the newest member!

Smart PR Inner Circle Enrollment Form

Yes Michael. I would like to enroll in the Smart PR Inner Circle.

I understand that my membership includes access to the monthly Master Class, the Community Forum and the Training Vault.

I also understand that if I choose the “Premium” membership level, I will also receive access to the monthly Ask Michael Anything session with you.

And since I’m enrolling during this enrollment window, I’m also going to receive access to The Smart PR Pitching Transformation: The Eight Step Crash Course For Boosting Your Pitching Success.

guarantee15 As you have promised, my investment is fully guaranteed and refundable if I’ve “done the work” but get to the end of the 60 day Smart PR Pitching Transformation without seeing my number of responses from journalists and influencers double.

(I also understand that I can cancel my membership and receive a full refund for ANY reason within the first 30 days.)

Even after that period ends, I’m still able to cancel my membership at any time without further obligation.

It’s with that understanding that I am making my Membership level selection below, before all the spots are taken:


Questions? Email [email protected]