👋🏻 Hi, I’m Michael.
For the last 25 years, I have been teaching, practicing and researching the PR industry. I’ve guided PR pros through major shifts, from developments in social media to the era of AI-assisted PR.
I’ve watched as some PR pros adapt and integrate the new changes, and their careers have taken off. I’ve also, sadly, seen some who refuse to change and stay stuck in their ways. They struggle and get frustrated when what they have done in the past doesn’t work anymore.
I’ve spent thousands of hours using and testing the best PR practices, so you don’t have to. I put all of that knowledge into monthly, live Master Classes, which you can replay on-demand any time. And I’ll guide you with even more customized advice if you take advantage of other features of the program.