Member Testimonials: Smart PR Inner Circle

Meredith Fletcher, Owner/Consultant, Fletcher Public Relations, Atlanta, GA

"This is the best investment in my business every month!"

Meredith Fletcher, Owner/Consultant, Fletcher Public Relations, Atlanta, GA

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Bob Wiltfong, Director of Communications & Impact, Edelson PC, Ponte Vedra Beach, FL

"I will apply what I've learned for the rest of my career."

Bob Wiltfong, Director of Communications & Impact, Edelson PC, Ponte Vedra Beach, FL

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Jackie Dilworth, Director of Comms, The Arc of the U.S., Washington DC

"The depth and breadth of the trainings in the Inner Circle are irreplaceable. I've never received this level of training from other programs I've participated in for over a decade—in-person or virtual. The Breakouts are also really valuable to help not feel so isolated in this work."

Jackie Dilworth, Director of Comms, The Arc of the U.S., Washington DC

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Miri Rossitto, CEO, Cowe Communications, Calabasas, CA

"There are countless online programs but none of them 'see' me like this program does. I am able to learn and experience growth in real time while still having the ability learn at my own pace. It's as if Michael Smart is always with me—AND rooting me on!!"

Miri Rossitto, CEO, Cowe Communications, Calabasas, CA

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Ella Salalac, Comms and Partnerships Lead, Zain Ventures, Manila, Philippines

"The best quality of the the Inner Circle is Michael. You could tell he really loves his craft and that it makes him happy to help other practitioners. It’s wonderful to have a mentor (although indirectly) like him. His PR training is truly immersive. It’s realistic and easily integrated into the day-to-day workflow (both the training course itself, and the strategies & tactics it teaches). I also think it pushes the industry forward because of the massive and amazing community behind it that passionately participates in sharing best practices and insights to learn from."

Ella Salalac, Comms and Partnerships Lead, Zain Ventures, Manila, Philippines

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Leslie Raabe, Sr. Media Relations Specialist, PCRM, Washington, DC

"Michael's seminars and classes are much more helpful than any other PR or media relations training I've attended. His are more interactive and more comprehensive—he gives real-world examples . . . and not just one."

Leslie Raabe, Sr. Media Relations Specialist, PCRM, Washington, DC

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Isaac Lopez, Head of PR, RedBalloon, Moscow, ID

"This program doesn't seem to make false promises. You learn exactly what you are told you'll learn in the process. Additionally, the community forum is fantastic. And the monthly master classes & training vault are worth the investment alone."

Isaac Lopez, Head of PR, RedBalloon, Moscow, ID

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Misty Starks, CEO, Misty Blue Media, Houston, TX

"I feel like this program addresses the everyday issues PR pros face and the mental and emotional strain this job can cause. This course offers solutions that directly address what every publicist has gone through at one time or another."

Misty Starks, CEO, Misty Blue Media, Houston, TX

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Kelly Wyland, Sr. Media Relations Manager, Center for Internet Security, Albany, NY

"I came to media relations from a 20 year career as a reporter, anchor and news-talk radio host. Whatever I thought I knew, wasn't working. The Inner Circle has helped me narrow my focus, and concentrate on reaching the media and the journalists who really matter, and tailoring my message to them specifically. I landed 22 placements in my first campaign after joining!"

Kelly Wyland, Sr. Media Relations Manager, Center for Internet Security, Albany, NY

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Nancy Hayden Crowley, Press Secretary, San Francisco Public Utilities Commission

"This is the most practical, helpful, topical course for PR professionals that I know. It is also reasonably priced, allowing almost anyone to afford it and benefit from it."

Nancy Hayden Crowley, Press Secretary, San Francisco Public Utilities Commission

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"I'm not aware of any other program or resource that provides such relevant, in-depth content. Also, the IC community is significant, experienced and willing to help one another, so the networking and information-sharing elements of this program are quite valuable."

Beth Richman, CEO, Richman PR, Chicago

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Charlotte Norgaard, Director of Comms, Clune Construction, Chicago, IL

"With the Inner Circle, you are constantly getting jolted with new ideas. As opposed to a one-off professional development conference where you definitely get inspired, but it's temporary."

Charlotte Norgaard, Director of Comms, Clune Construction, Chicago, IL

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Jacob Batte, Director of Media Relations, Ole Miss, Oxford, MS

"I've attended media relations conferences, read a ton of white papers and sat through a dozen or more webinars on PR and media relations in the last two years. So many were practical advice without purpose, purpose without practice or—the worst—sales pitches. The Inner Circle is impactful, practical advice that shows you purpose, use cases and provides flexible implementation strategies for our various roles. The Inner Circle is changing how I view media relations."

Jacob Batte, Director of Media Relations, Ole Miss, Oxford, MS

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"When I joined the Inner Circle in 2018, I was a brand-new solo PR pro getting back into the workforce after having my kids. I dove into the program, attended all the online classes and took advantage of the monthly AMAs with Michael. My pitches landed, and I attracted more and better clients. The rate I charge clients is now 5 times what it was when I first joined, and I'm able to turn down good opportunities and only choose the great ones."

Eyrnn Kerrigan, Founder, XL PR

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Tamarisk Saunders-Davies, PR Director, Gensler, Toronto

"Being a member of the Inner Circle has resulted in some incredible tangible benefits for me: I’ve earned a pay rise, a bonus and a significant promotion. But it’s the intangible benefits that have had the biggest impact on those results. My confidence has improved; I have a ‘brain-trust’ of seasoned pros to pose questions to; Michael’s monthly sessions keep me on top of the trends that matter so I can sound smart in front of my leadership team… Maybe the biggest benefit I get from being a member is just how inspired I am by the community, and how they push me to be better!"

Tamarisk Saunders-Davies, PR Director, Gensler, Toronto

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Uriah Av-Ron, Founder, Oasis Public Relations, Tel Aviv, Israel

"When you’re a one-person PR practitioner, it’s a challenge when you don’t have someone to bounce ideas off of. Michael has given me advice that has improved the effectiveness of my pitches, and within the Inner Circle community, there are lots of other practitioners available on bi-monthly calls or via Facebook. The combination of mentorship and community makes the Inner Circle one of my best PR investments ever. Thank you, Michael!"

Uriah Av-Ron, Founder, Oasis Public Relations, Tel Aviv, Israel

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Michaela Villaroman, PR Manager, Seedstars, Manila, Philippines

"I came across the Inner Circle when I was in desperate need of actual mentorship and education, and I'm very proud to say that I've come a long way since spamming our 'general media list' and wondering why we never get anything. Now, I'm landing TechCrunch on the regular as well as all the Forbes, Bloombergs and CNNs of the world. Discovering the Inner Circle has given me a career I now love and it was the best decision I made to join! 😃"

Michaela Villaroman, PR Manager, Seedstars, Manila, Philippines

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Susan Dosier, President, DK Communications, Charlotte, NC

"Because I’ve been a member for 8 years, you would think I could read Michael’s mind by now. Yet he continues to bring cutting-edge trends and useful information to me. While I focus on implementing and profiting from strategy influenced by the IC, he is looking out for the next new thing and seeing trends across a broad spectrum of PR. Nothing succeeds like success … and my retainers have survived Covid and grown! I feel genuine support from the other members — the Inner Circle has evolved into a business community. I tell my clients about it a lot, and they wish they had an IC for THEIR profession, too."

Susan Dosier, President, DK Communications, Charlotte, NC

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Deanna Tomaselli, VP, Client Services, The Motherhood, Pittsburgh, PA

"Joining the Inner Circle has been invaluable. I became the resident media relations expert at my former and current agency and have applied Michael’s best practices to my pitching, securing numerous placements for both my company and clients. It keeps me up to speed on the industry, and one step ahead. I also love the networking and sharing I’ve been able to gain from this group – with hundreds of other PR experts right at my fingertips. If you are on the fence about joining the Inner Circle, DO IT! Michael is my go-to resource for all things media relations."

Deanna Tomaselli, VP, Client Services, The Motherhood, Pittsburgh, PA

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Jasmine Jones, Director of Comms, Thirty Madison, Washington, DC

"Participating in the Inner Circle gave me a tremendous confidence boost — not only in being able to get advice from Michael and my fellow members, but also in being able to observe and learn from other PR professionals dealing with similar challenges across industries. Joining the Inner Circle helped accelerate my career growth and helped me feel like I could take ownership of my role — and after about a year, I was promoted to Associate Director of Communications!"

Jasmine Jones, Director of Comms, Thirty Madison, Washington, DC

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Alysa Reich, Senior Comms Strategist, Washington, DC

"There is no better resource for keeping my media relations skills and knowledge current than the Inner Circle. Michael delivers valuable content every month in his master classes and is great about providing individualized support to each member through monthly Q&A sessions, in the private Facebook group, and in sector-specific breakout groups. In 20+ years in PR, I consider the Inner Circle to be the most valuable investment I’ve made in my career development and upkeep."

Alysa Reich, Senior Comms Strategist, Washington, DC

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"Over the last two years, Michael's teachings have propelled my career faster than the first eight by myself. His guidance started when I joined an agency and earned a big raise after being there for less than a year. I've since moved on to become the Director of Communications for a statewide advocacy organization. His media relationship tips have helped me increase our media placements by 302% (including an NYT Opinion piece) in my first year, resulting in my boss giving me complete autonomy with only a weekly check-in. I recommend the Inner Circle to anyone looking to improve their media relations and communications career!"

Robert Fischer, Director, PROMO, St. Louis, MO

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Jane Kuhuk, VP of Marketing and Events at How to Contract, Thessoloniki, Greece

"Being an IC member helped me understand exactly what I should do daily to hit my PR goals — no other course or program has even taught me all this nitty-gritty stuff. Having journalists respond ten minutes after I sent a pitch and doing a little happy dance after that, receiving things like 'Thank you, Jane, for your tenacity in making this podcast episode happen!' and 'Jane, thank you for your persistence' from journalists, and seeing my clients featured by top media outlets — I've experienced all of this thanks to Michael!"

Jane Kuhuk, VP of Marketing and Events at How to Contract, Thessoloniki, Greece

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Ralina Shaw, Ralina Shaw PR, Los Angeles, CA

"After joining the Inner Circle my success rate tripled. I learn something new and improve my skills every session. Michael's way of teaching feels like you have a mentor at your fingertips and as a solopreneur that is invaluable."

Ralina Shaw, Ralina Shaw PR, Los Angeles, CA

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Kathryn Mason, Founder, Masonry, Dublin, Ireland

"No matter how many times I think my Inner Circle membership can't get any better, it does! Without fail Michael keeps us on the pulse of what is happening and gives us the best inside knowledge to make our jobs shine. Post COVID my business is thriving, no mean achievement since I nearly lost it but keeping my skills razor sharp with the IC means I'm ready and giving my clients the best service possible. I will not let my membership lapse!"

Kathryn Mason, Founder, Masonry, Dublin, Ireland

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Gabrielle Ferree, VP Global Comms, Bumble

"My career success is in many ways thanks to Michael Smart's teaching. He has the most practical, pragmatic and realistic advice that you can incorporate that very day and yield success. My earnings doubled in the first year after incorporating Michael's strategies. I recommend Michael Smart's Inner Circle to anyone who wants to achieve success in their career, grow impact among clients, work for more noteworthy brands and find financial success and career freedom."

Gabrielle Ferree, VP Global Comms, Bumble, Phoenix, AZ

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Stephanie Wight, VP, Media Relations, CURA Strategies, Washington, D.C.

"The Inner Circle has been a lifeline for me in growing my media relations skills over the years, and it has helped me progress in my career, including securing my new role as Vice President of Media Relations. Michael's insights each month go way beyond just media relations—he is always at the forefront of industry trends, partnering with the best experts and providing concrete learnings to help PR professionals excel in their careers."

Stephanie Wight, VP, Media Relations, CURA Strategies, Washington, D.C.

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Kimberly Capwell, CEO, Capwell Communications (named “Best Boutique Agency” by Bulldog Reporter), Newport Beach, CA

"I’m a huge fan of the Inner Circle. We have multiple seats for our account leads and find Michael’s insights, and the community he has created, invaluable to the work we do for our clients. His pitch review sessions and Master Classes have directly impacted our media placements and results. Inner Circle members are the ‘best of the best,’ and we’re grateful to share a seat among these PR and media pros."

Kimberly Capwell, CEO, Capwell Communications (named “Best Boutique Agency” by Bulldog Reporter), Newport Beach, CA

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Andrew Lee, VP Media, 720 Strategies, Washington, DC

"With dozens of national placements, I thought I knew media and had established relationships with reporters. Michael's tactics helped me become way more structured and less reactive, particularly in new markets where I did not have previous relationships. Every session with Michael is an opportunity to learn and grow. Becoming an IC member also gives you access to a community to build new skills and hone new approaches to improve your media relations career. Highly recommend!"

Andrew Lee, VP Media, 720 Strategies, Washington, DC

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Mike Monroe, Director, Vector Marketing, Spokane, WA

"With 20 years of leadership experience, I can attest that the Inner Circle is simple enough for an industry newbie but rich enough for seasoned professionals. Joining the Inner Circle will be a watershed moment for your career. Michael’s access to industry talent is like nothing I’ve experienced in any other community. One connection (facilitated directly from the Inner Circle) resulted in a new service offering producing high six-figures in revenue. And with up-to-date live trainings on AI, analytics, and industry trends? I'm punching way above my weight. I'm a five-year Inner Circle member and counting ... I only wish I had found it sooner."

Mike Monroe, Director, Vector Marketing, Spokane, WA

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Crystal Decker, Senior PR Specialist, VITAS Healthcare, Cincinnati, OH

"In the everchanging world of PR, I’m grateful for the Inner Circle to help me stay on top of trends and best practices. Over the past four years of my membership, I have earned complete autonomy in my role, continue to double coverage in our target media outlets, and have earned a spot at the table with my company’s top executives — and with other industry leaders! The breakout sessions have been an excellent opportunity to connect with other members to discuss challenges and share insight. I certainly recommend joining the Inner Circle to anyone interested."

Crystal Decker, Senior PR Specialist, VITAS Healthcare, Cincinnati, OH

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Melissa Benhaim, Founder, Benhaim PR, Miami, FL

"Joining the Inner Circle five years ago has been the single best investment in my professional development. Back then I was looking to sharpen my PR skills after spending a few years focused on social media. Now I’m bringing in clients at 7X my 2019 rates, thanks to consistently delivering media coverage in the outlets that matter most to my clients. I definitely recommend the Inner Circle to anyone looking to advance their PR career and learn from the industry's best and brightest."

Melissa Benhaim, Founder, Benhaim PR, Miami, FL

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Jenna Cason, VP, OneScreen.ai, Houston, TX

"I've generally steered clear of PR networking groups because I've found most of them to be too narrowly focused on the old school way of doing PR. The Inner Circle is different. Michael constantly encourages and even challenges members to make themselves, their work and their jobs more valuable by looking ahead, innovating and stretching their skillset. It's been so nice to grow alongside like-minded professionals who have encouraged me to evolve my services and ultimately grow the revenue of my business."

Jenna Cason, VP, OneScreen.ai, Houston, TX

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Bridgette Borst Ombres, The Commsultant, Pittsburgh, PA

"In my opinion, the Smart PR Inner Circle is an investment in your professional development comparable to pursuing a master's degree or industry certification. You benefit from Michael's mentoring, as well as the experience and connections of a global network of media strategists who are in the trenches every day. If you're serious about advancing your PR career, join the industry's best in the Inner Circle."

Bridgette Borst Ombres, The Commsultant, Pittsburgh, PA

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Jenni Izzo-Glester, EVP at CCG, Winter Park, FL

"Joining the Inner Circle has taught me so much and given me a network that I wouldn’t have otherwise. Michael’s expertise is invaluable—and his webinars and other resources are top-notch. I highly recommend joining the Inner Circle."

Jenni Izzo-Glester, EVP at CCG, Winter Park, FL

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Tierre Banks, Senior Media Relations Specialist, Veterans United Home Loans, Columbia, MO

"The Inner Circle has helped me recognize what to provide to a journalist to be seen as a resource and not just a PR professional pitching content. It has taught me how to build relationships with the media and opened my eyes to methods that I apply every day. The Inner Circle isn’t just an organization, but it is a community where everyone can learn from one another to succeed in our careers."

Tierre Banks, Senior Media Relations Specialist, Veterans United Home Loans, Columbia, MO

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Elaine Iandoli, Science Media Relations Manager, Albert Einstein College of Medicine, New York, NY

"The Inner Circle has been a terrific investment in my professional development. I enjoy the positivity among the members of this community. Michael Smart's leadership and mentorship is wonderful for anyone at any career level. The Inner Circle resources and tips are practical and helpful, and they lead to real results."

Elaine Iandoli, Science Media Relations Manager, Albert Einstein College of Medicine, New York, NY

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Katie Lundy, Director, Inspire PR Group, Columbus, OH

"As a new member of the Inner Circle, I found the 8-week Quick Start incredibly helpful. Not only have my media responses increased, I have further established myself as a media relations leader within the agency, helping me secure a promotion to director."

Katie Lundy, Director, Inspire PR Group, Columbus, OH

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Ginny Walker, Director of PR, KBS Realty Advisors, Costa Mesa, CA

"I’ve been an Inner Circle member for nine years and continue to apply the skills and principles Michael teaches. I got approached by recruiters about three different jobs. Even though I love my current job, it’s great to know I have the skills and experience to be secure even in this economy."

Ginny Walker, Director of PR, KBS Realty Advisors, Costa Mesa, CA

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"As a solo PR practitioner, I continue to learn and grow through the Inner Circle. My pitches are landing big stories for my clients and the information shared through the webinars and within the community has been a vital component of my success."

Judy Kalvin, Kalvin PR, Dobbs Ferry, NY

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Judy Kalvin, Kalvin PR, Dobbs Victoria Crandall, CEO, No Filter PR, Lagos, NigeriaFerry, NY

"Michael’s techniques have worked wonders in my relationship building with journos. I've connected with the Washington Post West Africa bureau chief and the WSJ Africa bureau chief. They never responded to my emails before. I also have succeeded in striking up a relationship with an energy correspondent at the FT. The Inner Circle has been the best investment I've made this year. Thanks to Michael and his team for their amazing work!"

Victoria Crandall, CEO, No Filter PR, Lagos, Nigeria

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"Being part of the Inner Circle pushed me to innovate and try things I might not have, all of which have ended up being game-changers for my company. The experience is everything you wished you had gotten in grad school. It’s just-in-time training and opportunity mixed in with personal development and confidence building. I particularly like that Inner Circle speakers show me what it is like to be on the other side, to be a reporter or editor in this day and age. That experience alone has inspired dramatic changes in how I communicate with the media and what I send to them as opportunities."

Jennifer Harrison, CEO, Pando Public Relations, Folsom, CA

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Mauro Battellini, Co-founder, Black Unicorn PR, London, UK

"Michael leads the Inner Circle as the number one student of PR and scholar, constantly on the search for the newest trends and tactics that can help the PR professional take it to the next level. My team and I have benefited greatly from his open-minded approach to trying new things and even challenging common wisdom or journalists themselves. Michael is at the forefront of discovering new methodologies and experimenting in the PR game, a learning experience that impacts our performance every day."

Mauro Battellini, Co-founder, Black Unicorn PR, London, UK

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Teri Bond, Director of Media Relations, ArtCenter College of Design, Pasadena, CA

"The Inner Circle is a secret weapon! It’s a grad degree in best practices and informs me of the latest developments in the field. It adds tremendous value."

Teri Bond, Director of Media Relations, ArtCenter College of Design, Pasadena, CA

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Jordana Ehling, PR Manager at Committee for Children, Seattle, WA

"Michaels’s tips and strategies helped me feel more confident in my abilities to support and provide journalists with stories, trends and information that matters to them. Being a part of the Inner Circle has helped me build stronger and more authentic relationships with journalists and land top-tier placements. Some journalists are even reaching out to ME now for insights, which is fantastic."

Jordana Ehling, PR Manager at Committee for Children, Seattle, WA

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Jeff Pizzino, founder, AuthenticityPR, Johnson City, TN

"Being an independent PR pro, it sometimes gets lonely in the office. However, joining the Inner Circle gave me access to a team of PR pros who are always willing to offer advice on whatever communication or PR agency conundrum I might have. That, along with Michael’s monthly Master Class, Ask Michael Anything sessions, Inner Circle Breakout events and plethora of learning materials in his Training Vault more than fulfill my mantra of ‘Learning Never Ends.' Thanks, Michael, for the never-ending opportunities to help PR pros' light shine brighter."

Jeff Pizzino, founder, AuthenticityPR, Johnson City, TN

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Jahylin McKee, Founder, J.McKee & Co., New York, NY

"Last summer I found myself feeling stuck and unmotivated. I knew I needed to take action to get back on track and push through the adversity, so I decided to invest in myself and complete the Inner Circle Quick Start program over the course of a weekend.

It was a challenging but rewarding experience, and it helped me rediscover my passion and focus on my goals. I knew I needed to act to move forward.

The Inner Circle gave me the tools and guidance I needed to do it!"

Jahylin McKee, Founder, J.McKee & Co., New York, NY

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Tavia Robb, Founder, Apricate Communications, Miami, FL

"Connecting with Michael and the Smart PR Inner Circle members means that even working as an independent consultant, I have access to other perspectives and ideas, much as I did during the in-house part of my career. It's also a place where I can share my experience with fellow members seeking knowledge. The Inner Circle makes it easy to stay on top of the PR aspect of my services for clients. I especially appreciate Michael’s masterful insights into best practices, the mindsets of journalists and editors, and helpful tools and technology."

Tavia Robb, Founder, Apricate Communications, Miami, FL

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Mindy Eras, Senior PR Manager, GYC Vegas, Las Vegas, NV

"Years ago I was at an agency where I was introduced to Michael Smart; it was eye-opening. At my current agency, I lobbied for us to join as I knew how beneficial it could be. Michael has his finger on the pulse of what is happening in the industry and the advice he provides, especially when it comes to pitching is invaluable. I even got a couple a TV stations to show up to a ribbon cutting, not an easy task today, and I know it was due to the lessons I learned being part of the Inner Circle. I would definitely recommend for PR people to sign up as fast as they can. You will become more efficient and effective and view PR in a whole new way."

Mindy Eras, Senior PR Manager, GYC Vegas, Las Vegas, NV

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Vince Galloro, Founder, Sunrise Health Communications, Chicago, IL

"Through the Inner Circle, Michael helps me anticipate what’s next in the industry and expand my skill set. Michael offers in-depth explorations of topics such as using generative AI in PR and gracefully approaching DEI initiatives, periodic reviews of the latest in PR tech tools, and many research-backed media pitching best practices. Regular virtual breakout sessions with Michael and other Inner Circle members also provide me invaluable feedback and support as a solo PR practitioner."

Vince Galloro, Founder, Sunrise Health Communications, Chicago, IL

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Vince Galloro, Founder, Sunrise Health Communications, Chicago, IL

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Sheetal Werneke, Director of Media Relations, Jaymie Scotto and Associates, New York, NY

"The Smart PR Inner Circle provides invaluable feedback, not only from the guru himself, Michael Smart, but also from a fantastic community of experts who are always willing to share experiences, contacts, insight and just root you on! It also provided the expertise I needed to showcase my value which I was able to leverage for a promotion within our agency. The personalized advice via the monthly 'Ask Michael Anything' sessions is always on point. The Master Classes are ALWAYS on trend — for example a new focus on AI in marketing and PR. So glad to be a member of Michael's Inner Circle."

Sheetal Werneke, Director of Media Relations, Jaymie Scotto and Associates, New York, NY

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Meg Irvin, Account Director, The Hodges Partnership, Richmond, VA

"I joined the Inner Circle in 2021 and there has been so much value in not only the monthly Master Class but the community that the Inner Circle provides. In the Facebook group, active members are frequently asking for ideas, feedback and contact recommendations. I love being connected to successful media relations pros from around the world and learning from not only Michael but the entire Inner Circle. The best part for me is the value I’ve been able to provide my agency. I’ve been able to take many of my IC learnings back to my team and improve our overall approach in working with media. If you’re thinking about joining, don’t hesitate!"

Meg Irvin, Account Director, The Hodges Partnership, Richmond, VA

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Ana Perez Quiles, PR Manager at Check Point Software, Oakley, CA

"As a very busy PR manager I make it a point to always attend the Inner Circle monthly master classes. The knowledge that Michael shares and the questions asked by fellow IC members always helps me see PR strategy in a new or different way. I highly recommend the Inner Circle to anyone looking to enhance their media relations toolbox."

Ana Perez Quiles, PR Manager at Check Point Software, Oakley, CA

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Jill Jagelski Schofield, Assistant Vice President, JConnelly, Missoula, MT

"At the start of my PR career, I attended Michael’s 2-day live training which ultimately led to me to joining the IC. The skills and knowledge I have gained through Michael Smart’s various educational resources has ultimately led me to writing stronger pitches, securing more coverage and developing more meaningful, long-lasting media relationships. Four promotions later, I’ve evolved into more of a leadership role within our agency but I’ve continued to rely on the IC to stay up-to-speed on the latest industry trends and strategies."

Jill Jagelski Schofield, Assistant Vice President, JConnelly, Missoula, MT

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Robert Frank, Director of Northwest Operations, Newsroom Public Relations, Seattle, WA

"Every month Michael offers something new and immediately useful to increase my effectiveness, and therefore, my clients’ happiness. Whether he’s diving into thousands of pitches to analyze the best results from email subject lines, or bringing in national morning news bookers to review pitches and offer insider tips on landing coverage, the Inner Circle is like a multi-tool, which everyone should have in their public relations toolbox."

Robert Frank, Director of Northwest Operations, Newsroom Public Relations, Seattle, WA

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Robin McElhatton, Assistant Director of Media Relations, San José State University, San Jose, CA

"Michael provides invaluable, up-to-date information and advice that's not just not available anywhere else. That, combined with connections to top-tier media contacts and other public relations and media experts, makes the Smart PR Inner Circle my most valuable media relations resource."

Robin McElhatton, Assistant Director of Media Relations, San José State University, San Jose, CA

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Caroline Ponseti, Communications Strategist, Washington, DC

"The Inner Circle trainings have turned my pitching strategy on its head. Michael’s teachings have helped me cultivate stronger reporter relationships that result in stronger stories."

Caroline Ponseti, Communications Strategist, Washington, DC

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Susan McLennan, President, Reimagine PR, Toronto

"The Inner Circle is one of the smartest investments I’ve made. I’ve been hired by others in the group and found sage advice when I needed it. People in the group are helpful and, like Michael, extremely smart. His webinar guests give you immediately actionable items and insights you’d never find anywhere else, and the feedback Michael gives on pitches is so valuable. More importantly, you get a real look into the future of the business so you can be prepared and develop the skills you need to thrive. The Inner Circle is worth its weight in gold."

Susan McLennan, President, Reimagine PR, Toronto

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Val Keefer, Media Relations Manager, The Conservation Fund, Arlington, VA

"Joining the Inner Circle has been one of my greatest investments as a media relations pro. I wish I had signed up years ago. Michael and the Smart PR team help me get back to basics, rethink my strategies and ignite creative pitching ideas that I can apply to my outreach every single month."

Val Keefer, Media Relations Manager, The Conservation Fund, Arlington, VA

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Tamara Sykes, Outreach Manager, Stacker, Columbus, OH

"While I've been a member of the Inner Circle, I've learned simple, practical tips that have improved my pitches and the results I've landed for clients. For example, I've built relationships with journalists at the New York Times, Forbes, Marketing Brew, and more. I've also become a valued voice for brands looking to improve online visibility. Overall, the Inner Circle has empowered me to trust my skill set, and that confidence has been crucial in my success thus far."

Tamara Sykes, Outreach Manager, Stacker, Columbus, OH

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Kristin Faulder, Principal, Heurisay, Nashville, TN

"The depth of expertise within the Inner Circle simply cannot be matched. No matter the issue – lack of media response, client expectations, reporter feedback – the Inner Circle community is right there to offer quality advice and insight that can lead to the right solution for the situation. In addition, I have found some of the best and most talented PR professionals through the community, which have led to some of my most cherished and successful collaborations."

Kristin Faulder, Principal, Heurisay, Nashville, TN

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Lauren Halpern, Founder, Lauren Halpern PR, Austin, TX

"My confidence has skyrocketed thanks to learnings with Michael Smart PR. I speak to current and potential clients as an industry expert, able to discuss PR trends and recommend best practices. Michael and his guests keep our group on the cutting edge of communications. Without a doubt, the Inner Circle has been the best investment of my career."

Lauren Halpern, Founder, Lauren Halpern PR, Austin, TX

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Mallory West, Sr. Account Executive, Linhart PR, Denver, CO

"The Inner Circle has helped me grow as a PR professional and has challenged me to think out of the box. Recommendations from the Inner Circle helped me receive 3 responses from top-tier national media in one week! The group is about is more than just learning how to become a better PR professional. It will help build confidence, boost your career, and connect you to the best in the business! Michael has been a great resource and has taken the initiative to get to know me, my agency and my clients."

Mallory West, Sr. Account Executive, Linhart PR, Denver, CO

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Aaron Silverman, Senior Manager of Exec Communications, Western Governors University, Salt Lake City, UT

"PR and media relations have become a heavy focus the past seven years, and Michael has been a large part of my development as I’ve navigated through a small agency to in-house communications. I now lead Executive External Communications for a national organization, and the Inner Circle is my preferred source for ongoing learning of the PR industry and media relations best practices. But the greatest value above Michael’s guidance and teaching is having a community of PR pros that act like an extension of my team."

Aaron Silverman, Senior Manager of Exec Communications, Western Governors University, Salt Lake City, UT

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Anne Isenhower, Anne Isenhower Communications, Atlanta, GA

"I’ve been a media relations specialist for many years, and I teach classes on media relations to PR agencies. Michael’s classes and insights are alays helpful to me. I learned a smart tip about follow-up emails that has netted me placements I wouldn’t otherwise have gotten."

Anne Isenhower, Anne Isenhower Communications, Atlanta, GA

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Daniele Battistelli, PR Specialist, ecomunicare, Rome, Italy

"Joining the Inner Circle helped me stay inspired, updated and creative in doing my work. One of the best things is the opportunity to share with other colleagues the struggles and joys of the profession, learning from each other even thousands of miles away. And Michael is the ultimate role model!"

Daniele Battistelli, PR Specialist, ecomunicare, Rome, Italy

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Adena J. White, Founder, Blackbelt Media, Conway, AR

"One of the earliest investments I made as a new business owner was joining the Smart PR Inner Circle. Throughout my career, Michael has been an invaluable resource when it comes to landing earned media coverage, securing speaking engagements and understanding our real value as PR experts. I highly recommend the Inner Circle for any communications professional committed to mastery and lifelong learning."

Adena J. White, Founder, Blackbelt Media, Conway, AR

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Norita Taylor, PR Director, OOIDA, Kansas City, MO

"It’s not enough to tell PR practitioners to be good writers or develop relationships. It really does take a lot more work than what others think. The Inner Circle gives you the knowledge, tools and methods to articulate this truth and make real progress toward your goals."

Norita Taylor, PR Director, OOIDA, Kansas City, MO

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Lexie Savedge, Account Coordinator, Salter Mitchell, Tampa, FL

"The Smart PR Inner Circle has made an impactful difference in my skills as a PR professional. Not only has this program increased my confidence by reassuring the value I can bring as a PR professional, but it's given me a strategic approach to earning valuable placements for my clients. Michael Smart is an exceptional mentor and is always available to applaud and advise you along your journey."

Lexie Savedge, Account Coordinator, Salter Mitchell, Tampa, FL

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Amanda Harley, Founder, Perfect Pitch Productions, Greenville, SC

"I would recommend the Smart PR Inner Circle to anyone who's considering it. Between the tangible takeaways from all of Michael's webinars, the connections you'll make with other PR pros, and the feedback you'll receive from other members of the group, it is a SMART investment that you'll be so glad you made!"

Amanda Harley, Founder, Perfect Pitch Productions, Greenville, SC

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Gina Yager, Owner, GYC Vegas, Las Vegas, NV

"I am a firm believer in continuing education, and media relations is a skill that needs constant refreshing in order to avoid falling into old habits. The Inner Circle has provided my team with a collaborative and supportive environment to bounce around ideas and get input and advice from Michael and other industry colleagues. Michael Smart’s content is always on point with PR trends, new techniques and technology as the industry continues to evolve. We have garnered really great coverage on our clients using the tips learned from the webinars and breakout sessions."

Gina Yager, Owner, GYC Vegas, Las Vegas, NV

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"When I joined the Smart PR Inner Circle in 2010 (!), I was the best media pitcher in my company. Pretty good, but still nowhere near as good as I wanted to be. The Inner Circle was just what I needed to make my skills to another level. As a media relations aficionado himself, Michael’s counsel helps me address my challenges head-on and emerge better for it. Moreover, the Inner Circle has become a community — like-minded colleagues, from all corners of the industry, who communicate regularly, brainstorm with one another and push each other to try one more thing or add one additional element to a pitch. It's not just professional development. It is an organization all to itself, dedicated to professional excellence."

Adam Dvorin, Vice President, AKCG, Philadelphia, PA

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Cameron Papp, Sr Comms Lead, SeatGeek, New York, NY

"Michael's teachings and advice were invaluable when I decided to go out alone as a solo PR consultant. I don't know where I would be without it. He gives you a sounding board when you're stuck and has a unique way of helping you find your differentiators and understand what you're worth. Now that I'm back on the brand side, Michael's lessons are just as important. He keeps me updated on the latest tools and trends, which helps me do my job better and makes me sound super smart when liaising with execs!"

Cameron Papp, Sr Comms Lead, SeatGeek, New York, NY

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Mark Fredrickson, President, SnappConner PR, Lehi, UT

"Whether you are a new PR practitioner or an experienced veteran, the Inner Circle adds tremendous value in advancing your career. The Quick Start gave us new ideas for pitching our clients and helped us create better processes that delivered significant results. Michael’s follow-up methodology increased our coverage instantly. The Inner Circle also connects you with professionals who can help you with overall strategies and specific campaigns. The Inner Circle has helped me become a better agency executive."

Mark Fredrickson, President, SnappConner PR, Lehi, UT

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Julia Wouk-Brown, Owner, Pleasantly Persistent PR, San Diego, CA

"The Inner Circle will benefit your entire career whether you're a seasoned PR pro searching for a collaborative outlet (like me), a fresh publicist who needs to gain a better understanding of your new career, or maybe a publicist with a few years under their belt who just feels stuck. The Inner Circle is the perfect place to ask questions about pitches, media markets, or the best new databases, share media contacts, post about wins, learn about new trends, and so much more. You're learning from PR pros from all walks of life, seasoned and amateur alike. The Inner Circle is a no-brainer to stay on top of your game."

Julia Wouk-Brown, Owner, Pleasantly Persistent PR, San Diego, CA