Media Relations and Media Pitching Pro | MichaelSMARTPR
*The Inner Circle closes to new members on Thursday, Oct 29, at 5pm Pacific
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Ride the Rebound: Grow Your PR Career – and Income – During Economic Uncertainty
Join the Inner Circle:
  • Get the emerging blueprint for post-pandemic PR success—everything is changing and you'll want to be ahead of the curve
  • ​Learn from new trainings every month 100% focused on successful actions you can take immediately
  • ​Accelerate your success with monthly coaching and Q&A sessions to help you achieve your goals
  • ​Thrive in a supportive community of reality-focused AND optimistic PR pros growing alongside you
  • ​Benefit from my experience of guiding the previous generation of PR pros through the previous recession
Available thru Oct 29: This webinar is a special free bonus edition of the Smart PR Inner Circle virtual training program and was presented live on Oct 21, 2020.
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*The Inner Circle closes to new members on Thursday, Oct 29 at 5pm Pacific
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Lauren Young - Editor at Reuters - on Michael Smart PR

"I co-presented on a webinar with Michael about how to pitch media during the pandemic. His presentation was excellent — I wish all PR pros followed the advice he gave."

Lauren Young, Reuters, Editor of Digital Special Projects
What Happens Next?
Whenever there’s huge change, it’s natural for people—media, politicians, you and me—to focus on what’s right in front of us. We try to make sense of what we see today.

But that’s myopic.
Now is the time to be looking ahead—to position ourselves to ride the rebound that’s coming.
I’m not an economist, so I don’t know when it will happen for sure. But I know how to look at a simple graph of GDP over the last 100 years, and it always comes back.

I also know—and you do too—that the path back will look very different than the path that got us here.

How do you keep up with all these changes and still do your job? AND teach second grade on the side? How do you find the best practices, when the world has shifted so much you aren’t confident you even know the mediocre practices?

Your bosses and clients are in the same boat, just trying to keep their head above water. So they can’t help. Conferences are either shut down or going virtual, with limited effectiveness.
So who is looking out for you and your career?
That’s what the Smart PR Inner Circle has been doing for hundreds of go-getter PR pros since 2009. We’ve been through one recession together, and we’ve banded together to get through this one, too.
These Inner Circle members are thriving during economic uncertainty

Jenna Carson, PR Pro

Jenna Cason's consultancy lost all but one client overnight in the March bloodbath. But she fought back and her revenue is now up 380% over the same period last year—she’s already hit her pre-pandemic 2020 revenue goal! The key to her recovery and growth has been integrating her earned media skills with owned content, something we’ve been emphasizing in the Inner Circle over the past two years. And we’ve only just begun.

"I've generally steered clear of PR networking groups because I've found most of them to be too narrowly focused on the old school way of doing PR. The Inner Circle is different. Michael constantly encourages and even challenges members to make themselves, their work and their jobs more valuable by looking ahead, innovating and stretching their skillset. It's been so nice to grow alongside like-minded professionals who have encouraged me to evolve my services and ultimately grow the revenue of my business."
Chris Cline, PR Pro

Chris Cline at Veterans United Home Loans is on pace to DOUBLE his company’s media placements this year (469 in just three quarters this year, up from 293 last year). This year’s hits include the WSJ, CBS Evening News and multiple segments on Fox News, and still going. 

Since joining the Inner Circle in 2017, Chris faithfully applied what he learned, and his skills and results grew to the point that his supervisors gave him resources and latitude to practice media relations the way HE wanted to. And now they’ve given him a team of three as well.

"When I first met Michael and joined the Inner Circle, he taught me how to build long-lasting relationships with journalists so they see as much value in what I provide them as I see in getting a placement. This has served as the foundation for our success and led to quadrupling our placements with top-tier outlets. Now, I use that same advice to mentor the team we have been able to build because of that success."
Veterans United Home Loans expanded media team:
Arzelia Williams, PR Pro at Veterans United Home Loans
Arzelia Williams
Tierre Rhodes, PR Pro at Veterans United Home Loans
Tierre Rhodes
Afifa Saburi, PR Pro at Veterans United Home Loans
Afifa Saburi
Madeline Pyle, PR Pro

Madeline Pyle joined the Inner Circle late last year, and within six months, she landed Lyon College her first national placement on NPR's All Things Considered. Since then she’s earned a raise and promotion and skipped two levels—now she reports directly to the President! She followed the Inner Circle training on “How to Prove Yourself to Executives in the COVID Era” and it worked.

"The Inner Circle is literally life-changing. I joined last year, and now I'm sitting on the president's cabinet at 27 years old."
Vanita Thind Ratanpal, PR Pro
Lauren Halpern, PR Pro
Act fast and join The Inner Circle during the webinar to receive. . .  

As an Inner Circle member, you will accelerate your trajectory with vast perspectives and decades on decades of shared experience.

Media Pitching Pro - Michael Smart
Hi, I’m Michael. Before I worked with the members you just heard from, I founded the Inner Circle more than 11 years ago, in the teeth of the Great Recession.

We got through it together, and some of those original members are now running their own agencies or working as VPs of comms or marketing, and two of them are now retired in their 40s!
It's been my pleasure to work with pros from:
Agencies
PR Training for Agencies
Brands
PR Training for Brands
Non-Profits
PR Training for Non-Profits
And to welcome Inner Circle members from:
If you refer a member from New Mexico or the Dakotas, I promise I'll make it worth your while  😉

At its core, the this is what the Inner Circle is all about:

The Inner Circle is a leader and a community of like-minded people who are heading toward your desired destination — protecting your income and boosting your PR results — and they want to take you with them. 

*Enroll during the webinar 
for __Bonus Pricing and terms__

*The Inner Circle closes to new members on Thursday, Oct 29, at 5pm Pacific
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What You Get:
Quick Start on Pitching
I designed The Pitch Transformation Quick Start as an 8-part series to rapidly bring new Inner Circle members up to speed. Whether you're a new PR pro learning these skills for the first time or a seasoned veteran honing your experience, you'll reach a new level of PR achievement and feel ready to roll alongside your new associates in about 60 days.
  • Part 1: Mastering the Media that Matter Most
  • Part 2: Accomplishing More with Less — The 80/20 Approach
  • Part 3: Getting Noticed, Even When You've Been Ignored for Years
  •  Part 4: Liberating Yourself from the Tyranny of 'Always On'
  • ​ Part 5: Making Even "Boring" Bits Newsworthy
  • ​ Part 6: Email Secrets: The Anatomy of a Perfect Pitch
  • ​ Part 7: Non-Annoying Follow-Up Methods that Work
  • ​ Part 8: Reporting & Measurement to Prove Your Worth
Media Pitching Online Course - Quick Start Pitching Transformation
The Quick Start alone could sell for the cost of a full year in the Inner Circle! But as a new member, you'll start it on Day 1. This is one way I'm helping you rapidly get a return on investing in yourself.
PR Training Master Classes
Monthly Master Classes
Along with occasional guest experts, I share new techniques for pitching and establishing great media relationships every month. These webinars often include specific email pitches that landed positive coverage. You ask your questions about the topics. When I host journalists and bloggers, they are available to evaluate your pitch live on the webinar. If you miss a session or want to catch the details again, you can. Webinars are recorded and transcribed for you to view at any time.

Exclusive Community Forum
Inner Circle members are some of the sharpest PR pros out there. As a member, you’ll have access to that brain trust via the private Community Forum. You can ask questions, submit a pitch for review, celebrate a big win, and get help filling positions, contract assignments and more.

Community Forum for PR Pros
Get personal support for your media pitches during monthly AMAs
Monthly AMAs
Each month, Inner Circle Premium members get to ask me questions in advance of the live "Ask Michael Anything" session. It’s first come, first served. The AMA is an effective way to get personalized advice for yourself and, even when you don't have a question, to eavesdrop on advice for other PR pros facing challenges that you may have now, or will soon. Many members submit a pitch for me to review before sending it to a key media contact.

Training Vault Access 24/7
Membership also includes access to the entire Inner Circle Training Vault, which contains 5 years of trainings I have delivered to successful PR pros around the country (and in some places around the world). You have access to the entire Vault immediately upon enrollment.

Online PR Training Vault - years on years of master classes
Inner Circle PR Breakout Groups
Breakout Affinity Groups
Guided small-group discussions that connect you with other PR pros in your same niche or business type. What’s working now? What’s not? Find out immediately from a cross-section of like-minded pros who build each other up for success.

One group recently collaborated on a round-up pitch that landed a NYT interview, while another group landed a feature in a key trade outlet.
Best Pitch of the Year Awards
This is the ONLY media or PR award series where YOU get paid when you win, instead of paying to apply!

Inner Circle members submit their best pitches and results. I choose the winners, and you then benefit from their experience as I share the top, replicable lessons during a special webinar each year, just for Inner Circle members.
Get personal support for your media pitches during monthly AMAs
The only guarantee in the PR and media world: You will absolutely love the Inner Circle, or your money back.
PR Training Group - Satisfaction Guarantee


I promise you will see an immediate boost in your ability to preserve your earning power after you join the Inner Circle, 100 percent guaranteed.

If you are unsatisfied for any reason, just email me within the first 30 days for a full refund, no questions asked.

You can use any and all resources in the program with absolutely no risk. Beyond the 30-day refund period, if your circumstances change or you don’t see the value every single month, you can cancel your membership at any time, without hassle.
Join the Smart PR Inner Circle

The current membership fee is $129/month, and you can cancel anytime without obligation.

Your investment is protected by a 100% money-back guarantee within the first 30 days.

The Inner Circle is designed for PR pros who have a unique blend of mindset, skills and goals.

We look forward to seeing you on the inside!


Smart PR Inner Circle for Media Relations Pros
Memberships are for individuals. To enroll 3 or more members at your organization, contact us about group rates.
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Bridgette Borst Ombres, The Commsultant, Pittsburgh

"In my opinion, the Smart PR Inner Circle is an investment in your professional development comparable to pursuing a master's degree or industry certification. You benefit from Michael's mentoring, as well as the experience and connections of a global network of media strategists who are in the trenches every day. If you're serious about advancing your PR career, join the industry's best in the Inner Circle."

Bridgette Borst Ombres, The Commsultant, Pittsburgh
Ginny Walker, KBS Realty Advisors, Costa Mesa, CA

"I’ve been an Inner Circle member for six years and continue to apply the skills and principles Michael teaches. In May, I got approached by recruiters about three different jobs. Even though I love my current job, it’s great to know I have the skills and experience to be secure even in this economy."

Ginny Walker, KBS Realty Advisors, Costa Mesa, CA
Taryn Scher, TK PR, Greer, South Carolina

"As a professional with more than 15 years of experience in this industry, I've found that the Inner Circle has sparked new ideas leading to major press coverage and reinvigorated my passion for what I do. Even if you think you know it all, you don't . . . and the Inner Circle is the most valuable tool available for PR professionals looking to continue to grow and develop their earned media opportunities."

Taryn Scher, TK PR, Greer, South Carolina
Kelly Spencer, media relations manager at a F500 employee benefits company

"The Inner Circle is hands down the best professional development resource for PR pros. Each Masterclass provides practical advice, real examples, and the latest and greatest techniques for pitching. Before I start on a major initiative at work, I always check the vault to refer back to best practices."

Kelly Spencer, media relations manager at a Fortune 500 employee benefits company
Val Keefer, The Conservation Fund, Arlington, VA

"Joining the Inner Circle has been one of my greatest investments as a media relations pro. I wish I had signed up years ago. Michael and the Smart PR team help me get back to basics, rethink my strategies and ignite creative pitching ideas that I can apply to my outreach every single month."

Val Keefer, The Conservation Fund, Arlington, VA
Jennifer Harrison, CEO, Pando Public Relations, Folsom, CA

"Being part of the Inner Circle pushed me to innovate and try things I might not have, all of which have ended up being game-changes for my company. The experience is everything you wished you had gotten in grad school. It’s just-in-time training and opportunity mixed in with personal development and confidence building. I particularly like that Inner Circle speakers show me what it is like to be on the other side, to be a reporter or editor in this day and age. That experience alone has inspired dramatic changes in how I communicate with the media and what I send to them as opportunities."

Jennifer Harrison, CEO, Pando Public Relations, Folsom, CA
Jessica Krakoski, Managing Director, Cave Henricks Communications, Austin

“The Inner Circle is an incredibly valuable source of practical advice, useful resources, trends, and encouragement. Michael Smart is not only the real deal himself, but he sources the best thinking from people in the industry – including journalists – and teaches you how to put new thinking and approaches into practice. My pitches have gotten better and I have the results to show for it – not just happy clients, but more business overall. Other than a good media database, the Inner Circle is the best investment you can make in your PR career/business.

Jessica Krakoski, Managing Director, Cave Henricks Communications, Austin
Stephanie Wight, Account Supervisor, The Reis Group, Washington, D.C.

"The Inner Circle has been a lifeline for me in growing my media relations skills over the years, and Michael's insights each month go way beyond just media relations—he is always at the forefront of industry trends, partnering with the best experts and providing concrete learnings to help PR professionals excel in their careers."

Stephanie Wight, Account Supervisor, The Reis Group, Washington, D.C.
Shirley Johnson, Stage 1 PR, Atlanta

"I’ve long found Michael’s Inner Circle trainings invaluable, and since COVID-19 erupted, they have been even better than ever. This has been the best investment I’ve ever made in my media relations career."

Shirley Johnson, Stage 1 PR, Atlanta
Kathryn Mason, Masonry, Dublin, Ireland

"I've been an Inner Circle member for four years and the confidence being part of this community has given me is priceless. When COVID-19 arrived my business was decimated. I decided to cut costs, but one that was not negotiable to me was my Inner Circle membership. During this emergency time, Michael has stood up with the most practical and supportive help to the IC. I've been inspired to new ways of looking at media and my business post-COVID-19, in fact, I am already implementing some new strategies. My IC membership will never lapse, ever!"

Kathryn Mason, Masonry, Dublin, Ireland
Anne Milo-Shanahan, independent PR pro, Orange County, CA

"Being part of the Inner Circle has continued to be an integral part of my professional development. I’m surrounded by the most dynamic and supportive group of PR professionals who are always there to lend a helping hand. Michael is one of the most authentic voices in the industry but also brings in some of the most respected experts in journalism and marketing to ensure Inner Circle members are always ahead of the latest trends and best practices."

Anne Milo-Shanahan, independent PR pro, Orange County, CA
Jennifer Byrd, Divisional Director of Communications, The Salvation Army, San Francisco

"The Inner Circle is my secret weapon. I like being able to post in the members-only Facebook group with questions to successes, and getting kudos or advice from fellow PR pros. I also find the master classes such an incredible source of up-to-date information. Michael does a great job of getting the most timely speakers, addressing all kinds of topics. I know that if the topic is not one I am currently working on, it will be soon, so I always feel like I am on track. Also, Michael and the IC members are just a great group of supportive people who want to learn, teach and be the best in their field we can be. I am glad to be a part of such a stellar group!"

Jennifer Byrd, Divisional Director of Communications, The Salvation Army, San Francisco
Greg Glynn, Account Supervisor, Marshall Communications, Augusta, ME

"Michael's knowledge and experience in public relations is unmatched. The Inner Circle is a place where we collaborate to achieve outstanding results for our clients. The webinars and advice from his network of industry experts are a secret weapon for public relations professionals. Being part of the Inner Circle is well worth the investment; the media results just keep on coming!"

Greg Glynn, Account Supervisor, Marshall Communications, Augusta, ME
Hannah Goodwin, Senior PR Manager, BLASTmedia, Indianapolis

"The Inner Circle gives me the perfect mix of teaching me new PR tactics while validating information I execute every day at work. It allows me to learn new strategies and tactics to implement in my day-to-day while also allowing me to share the knowledge I have to contribute. The Inner Circle provides me access to hundreds of PR professionals at all stages of their careers, across countless industries, who are always available with an opinion, new idea, or even just a supporting ear."

Hannah Goodwin, Senior PR Manager, BLASTmedia, Indianapolis
Vince Galloro, Founder, Sunrise Health Communications, Chicago

"The Inner Circle provides high-level training that sharpens my PR knowledge and expands my skill set. Twice in the past two months, Michael has presented Master Classes on subjects that I was about to approach for clients. Speaking to Michael and other Inner Circle members also gives me invaluable feedback and support as a solo PR practitioner."

Vince Galloro, Founder, Sunrise Health Communications, Chicago
Judy Kalvin, Kalvin PR, Dobbs Ferry, NY

"As a solo PR practitioner, I continue to learn and grow through the Inner Circle. My pitches are landing big stories for my clients and the information shared through the webinars and within the community has been a vital component of my success."

Judy Kalvin, Kalvin PR, Dobbs Ferry, NY
Jenni Izzo-Glester, EVP at CCG, Winter Park, FL

"Joining the Inner Circle has taught me so much and given me a network that I wouldn’t have otherwise. Michael’s expertise is invaluable—and his webinars and other resources are top-notch. I highly recommend joining the Inner Circle."

Jenni Izzo-Glester, EVP at CCG, Winter Park, FL
Steve Jensen, Director of Public Relations, MX, Lehi, Utah

"As we know, our industry continues to evolve – as it has for the more than 20 years I’ve been in it. My membership in the Inner Circle has paid for itself over and over, helping me stay updated and relevant. Honestly, I don’t know where I would be turning to for media relations help without it. It’s absolutely invaluable to my job."

Steve Jensen, Director of Public Relations, MX, Lehi, Utah
Lesley Chang, Account Manager, Beattie Tartan, Vancouver, Canada

"I took the initiative to join the Inner Circle to hone my media pitching skills, network with others and learn from the group. I’ve learned quite a few lessons and I love how there’s always new content every month. It’s helped me in so many ways beyond just media pitching – this is definitely a must-have in your toolkit if you’re a media/PR pro."

Lesley Chang, Account Manager, Beattie Tartan, Vancouver, Canada
Elaine Iandoli, Albert Einstein College of Medicine, New York City

"The Inner Circle has been a terrific investment in my professional development. I enjoy the positivity among the members of this community. Michael Smart's leadership and mentorship is wonderful for anyone at any career level. The Inner Circle resources and tips are practical and helpful, and they lead to real results."

Elaine Iandoli, Albert Einstein College of Medicine, New York City
Mike Monroe, Digital Strategy Manager, Vector Marketing, Olean, NY

"There is a sizable wage gap between the highest achieving, most respected professionals in our industry… and everybody else. Twenty years of leadership experience has taught me how to be a gap-closer: better thinking, stronger tactics, and trade secrets. Michael’s Inner Circle accomplishes all three. The trainings are simple enough for an industry newbie but rich enough for seasoned professionals. Add work ethic and discipline to that recipe? And joining the Inner Circle will be a watershed moment for your career. His access to industry talent is like nothing I’ve experienced in any other community. There’s no better PR pro than Michael Smart. Period. I'm a three-year Inner Circle member and counting ... I only wish I had found it sooner."

Mike Monroe, Digital Strategy Manager, Vector Marketing, Olean, NY
Suraiya Farukhi, Ph.D., Director of External Communications, Universities Space Research Association, Columbia, MD

"The Inner Circle has been one of the most helpful platforms for me. The greatest help has been on my media pitches—not only composing them, but also learning how to pitch them. The Inner Circle Vault is a storehouse of precious nuggets, and I have benefitted greatly from the articles there. On the Inner Circle Facebook channel, I find the members are very supportive and are willing to answer any questions on almost any PR topic. I have made contacts at the Inner Circle that I connect with offline as well. Anyone who’s involved with media will find this to be a 'must have' resource."

Suraiya Farukhi, Ph.D., Director of External Communications, Universities Space Research Association, Columbia, MD
Susan McLennan, President, Reimagine PR, Toronto

"The Inner Circle is one of the smartest investments I’ve made. I’ve been hired by others in the group and found sage advice when I needed it. People in the group are helpful and, like Michael, extremely smart. His webinar guests give you immediately actionable items and insights you’d never find anywhere else, and the feedback Michael gives on pitches is so valuable. More importantly, you get a real look into the future of the business so you can be prepared and develop the skills you need to thrive. The Inner Circle is worth its weight in gold."

Susan McLennan, President, Reimagine PR, Toronto
Teri Bond, ArtCenter College of Design, Pasedena

"The Inner Circle is an excellent resource! It definitely adds value to my practice. Since I’m the only person in my organization focused on media relations, the Inner Circle provides me with great insight from experienced peers facing similar challenges. It’s my secret brain trust."

Teri Bond, ArtCenter College of Design, Pasedena
Jason Brown, Principal, PublicCity PR, Franklin, MI

"I’ve really enjoyed my time in Michael Smart’s Inner Circle. Not only have I received an invaluable opportunity to expand my wealth of PR industry knowledge through Michael’s monthly topical seminars, but I have also been able to engage with many like-minded PR pros from around the world and bounce ideas off many of them. I think we are all looking for that extra edge to not only help our agencies to succeed but to grow personally as well and I believe being a member of Michael’s Inner Circle is helping me accomplish that."

Jason Brown, Principal, PublicCity PR, Franklin, MI
Heather Edwards, Reverb, Chicago

"There's no playbook for how to do PR in a worldwide pandemic. As an in-house professional, an unprecedented situation like this drives home why you join a group like the Inner Circle. Not only do you get access to Michael, but also you get the support of peers across nearly every industry. Hearing how other professionals were adjusting their strategies helped me adapt my own, and I don't know where else I could have gotten so many helpful perspectives in one place."

Heather Edwards, Reverb, Chicago
Brittney Wolff Zatezalo, ASML, San Diego

"The Inner Circle has always helped me stay at the top of my PR game by tackling relevant and tangible topics head-on. I always walk away not only more knowledgeable, but with real actionable items I can apply in my day-to-day that immediately yield results. Now, with the added complexities and considerations COVID-19 has brought to my role, I’m relying even more on the group and its resources to stay connected with the ever-changing media landscape and what tactics work best to continue to deliver value and results for my company."

Brittney Wolff Zatezalo, ASML, San Diego
Andrew Mees, Montclair St. University, Montclair, NJ

"Michael - Thank you, as always, for staying current. It's why the Inner Circle will always be the best professional development out there. The results I've achieved in the year I've been in the program are ones I could have only hoped to achieve at some point in my entire career, let alone 12 months. I will remain a fan for as long as you're doing it."

Andrew Mees, Montclair St. University, Montclair, NJ
Stephanie Peeler, Transwestern, Houston

"The Inner Circle has always been a trusted source for me to improve my media relations skills, get valuable feedback, and learn from successful PR professionals in a variety of industries. Since the COVID-19 pandemic, those relationships and guidance have become more important and helpful than ever before. As my company is navigating a new world, I’ve been able to draw from the combined knowledge of the Inner Circle to be a better communicator and advisor in this difficult time, which, in turn, provides me with job security and peace of mind."

Stephanie Peeler, Transwestern, Houston
Stephanie Skordas, Wake Forest School of Law, Winston-Salem, NC

"Since the pandemic, the Inner Circle has been a valuable tool in my public relations arsenal. Feedback from Michael and other members resulted in an interview for my experts with a Washington Post reporter. I applied the same info to two subsequent pitches to a key New York Times reporter and got immediate responses both times. We're building a relationship. This flurry of media activity demonstrated the effectiveness of media relations to my team and administration in concrete ways."

Stephanie Skordas, Wake Forest School of Law, Winston-Salem, NC
Sault Hafenbredl, CB&A, Madison, Wisconsin

"Michael, thanks for going the extra mile with Inner Circle programming since the pandemic broke out. I appreciate the insights and fellowship with peers. We don’t tell ourselves or each other this enough: You’re doing great work."

Saul Hafenbredl, CB&A, Madison, WI
Cassandra Frederickson, St. Luke’s Hospital, St. Louis

"I’ve said it before, and I’ll say it again. The Inner Circle is the best resource for me. Even though working at a hospital during COVID-19 makes it tough for me to participate regularly, I still feel I have 100 mentors who help me perfect my craft simply by observing their input and questions on the forum."

Cassandra Frederickson, St. Luke’s Hospital, St. Louis
Jessica Goble, Landmark Recovery

"During this pandemic, I even earned a large bonus because of the amount of placements I landed. I’ve been using your techniques for pitching and for picking a few reporters and trying to connect with them over their stories and Twitter. While some of my pitching was getting traction, during the beginning of COVID-19 and quarantine, the thing that shocked me most was I had a bunch of reporters reaching out to me for quotes for a story! This was all thanks to the targeted relationship building I had been doing. So your tactics are working!"

Jessica Goble, Landmark Recovery, Tempe, AZ
Melissa Benhaim, Founder, Benhaim Public Relations

"I’ve been taking full advantage of my Inner Circle membership (which I pay for myself), getting Michael’s feedback during the monthly Q&A sessions, attending all the trainings—also digging into some of the previous trainings from before I was a member to keep sharpening my skills. And the payoff has picked up even more since March. Michael’s feedback helped me secure coverage for a new client, and that enabled me to extend my contract with them even though they’ve been affected by the economy. I definitely recommend the Inner Circle to anyone looking to improve their PR career."

Melissa Benhaim, Founder, Benhaim Public Relations, Miami
Melissa Golding, Golding Communications, Alexandria, VA

"Now more than ever, I'm grateful to be a member of the Inner Circle. Michael's mentorship has helped me in every area of my business, from how to shift my mindset, to how to incorporate cutting-edge media relations tools and resources into my practice. His advice on setting rates and positioning myself as an expert helped me increase revenue from one client by 20 percent last year. And the ongoing training and support from the IC is crucial for me in navigating the COVID-19 era."

Melissa Golding, Golding Communications, Alexandria, VA
Ellie Schlam, Executive Director of Communications and Marketing, Touro College and University System

"The Inner Circle helps me continue learning, building my skills and stay current and on top of trends in the field. Michael’s insight and advice helps boost professional success and the master classes address everything you want to know with top guest experts. As an added bonus, joining the Inner Circle puts you in touch with top PR pros from around the country who share similar challenges and help brainstorm solutions."

Ellie Schlam, Executive Director of Communications and Marketing, Touro College and University System, New York City
Warren Djerf, President/Owner, Brookside Communications

"I joined the Inner Circle to freshen up my media relations skills. I’ve found the webinars engaging and helpful, and I also appreciate the Ask Michael Anything sessions. During the Quick Start videos, I took rough notes in a Word document that ended up 12 pages long, and 2,600+ words, because I wanted to refer back to key ideas and concepts. As a relatively new IC member, I’m just scratching the surface but believe it’s a worthwhile investment in time and money. I’ve gained confidence and valuable insights."

Warren Djerf, President/Owner, Brookside Communications, Minneapolis
Marla Paul, Northwestern University School of Medicine, Chicago

"The Inner Circle has been tremendously informative and transformative for me. Michael is brilliant at what he does."

Marla Paul, Northwestern University School of Medicine, Chicago
Marie Gillcrist , PR & Marketing Coordinator, Shackleton Group,Denver

"I noticed an increase in responses after utilizing Michael's methods! I have changed almost all of my pitches, really targeting them more than ever before when I was working for bigger chain companies. I have gotten much more interest! I have a bylined article lined up and secured and am getting interest from a Forbes writer along with many other good outlets! This program differs from others because it actually gives me teachable moments that I can implement and see results immediately!"

Marie Gillcrist, PR & Marketing Coordinator, Shackleton Group, Denver 

Katie McSorley, Mid-Atlantic President, Red Havas

"Working with Michael is definitely an investment that pays off."

Katie McSorley, Mid-Atlantic President, Red Havas, Pittsburgh
If you're on the fence . . .

The last time we opened for new members, we broke records for enrollments. PR people are recognizing the importance of investing in themselves as our landscape gets more competitive and unpredictable. Those who stand up will eventually stand out.

We'd love to have you try this program. If you change your mind after a couple weeks, you can always get a full refund. No questions asked.

I'm confident in reminding you of the refund option because in the 10+ years of running this program, only 2% of subscribers have ever taken me up on it.

So, really, if you're thinking about it, we'd love to have you give it a try.

Take action!

To your success,
Michael
*The Inner Circle closes to new members on Thursday, Oct 29, at 5pm Pacific

*Enroll during the webinar 
for __Bonus Pricing and terms__

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Elaine Iandoli, Media Relations Manager, Albert Einstein College of Medicine, NYC

"The Inner Circle has given me inspiration and many mental boosts over the past few years. I've learned so much, which recently helped me land a placement in the WSJ. My leadership team loved the piece. And the reporter has asked that we send her all news releases (even though she doesn't typically cover our type of news). I'm planning a new pitch for her in about six months. I continue to learn every time I get Michael's emails or participate in a webinar. I am thankful for all he does for us!"

Elaine Iandoli, Media Relations Manager, Albert Einstein College of Medicine, NYC
Christina Cardenas, Comms Specialist, Cal State Fullerton

"It's fantastic! I thought I knew everything because I used to be a reporter. Turns out, I didn't! There is a lot more nuance than I imagined, and while I can write a stellar press release, my pitching skills have improved a lot through this program. I always hated follow-up, but the way Michael teaches it makes it a lot easier and less anxious."

Christina Cardenas, Comms Specialist, Cal State Fullerton
Katrina Crocker, Comms & Marketing Specialist, Central NY Community Foundation, Syracuse, NY

"The lessons and tips learned here are incredibly practical and useful and can be implemented immediately. I paused one of the videos halfway through and acted on the tip I'd just learned, and the editor called me before the video had ended. The next week he published a story in large part copied from my news release, and we've since discussed future story pitches he'd like to receive from us. I also used the same technique to place our spokesperson on a popular local television show that gave her about 4 minutes to speak about a topic that is of our highest priority to communicate in our strategic plan. As I've implemented Michael's recommendations on adjusting daily workflow, I definitely have felt more focused and relaxed as a result."

Katrina Crocker, Comms & Marketing Specialist, Central NY Community Foundation, Syracuse
Barbara Fornasiero, Founder, EAFocus PR, Detroit

"The Inner Circle is an absolutely terrific program and an excellent value. I'm more confident in my pitching follow-up and in the role I play as a resource for media. The value to me is the inspiration I receive in continuing to do a job that I love and was born to do. I'm a big fan!"

Barbara Fornasiero, Founder, EAFocus PR, Detroit
Leona Long, PIO, University of Alaska, Fairbanks

“I pay for the Inner Circle and the online course out of pocket and am not reimbursed by my employer. This is the BEST investment I have ever made in myself. I was good before the Inner Circle, but now my media results have skyrocketed. Its worth going without a shopping trip or a fancy meal out with my husband to invest in the IC and enjoy these results. It’s also the reason that despite $16-32 million cuts to my university system each year for the past three years (and again this year) that I have kept my job and received raises and a promotion that I never applied for. Thank you Michael and my Inner Circle Colleagues, I am proud to be a part of the Inner Circle.”

Leona Long, PIO, University of Alaska, Fairbanks
Deborah Lohse, Asst Director, Media & Internal Comms, Santa Clara University

"The Inner Circle is far and away better than most PR professional development courses. WAY more practical, including outlet ideas and extremely concrete suggestions. I've gotten much more systematic in approaching outreach to journalists and refreshed my zeal for the job. Being in Michael's Inner Circle is like having a new valuable team member."

Deborah Lohse, Asst Director, Media & Internal Comms, Santa Clara University
Heather Jones, Heather Jones Consulting, Portland, OR

"As a solo freelancer, it's a challenge for me to stay in the loop on the latest methods for being effective with today's journalists. The Inner Circle has inspired me, refocused my workflow, and also reassured me in many cases that 'I'm doing it right.' AND, it was definitely great to be reminded that I should not think of myself as a pest!"

Heather Jones, Heather Jones Consulting, Portland
Jen Bemisderfer, Managing Director, R&H Strategic Communications

“In more than 15 years in the PR business, I’ve never come across anyone as generous with his knowledge as Michael Smart. He genuinely wants us to be more successful at media pitching and it shows. When I look at where to spend my professional development time and money, I see Michael’s Inner Circle as an amazing investment. I’m continually learning and it pays off for me and my clients. Using Michael’s techniques, I’ve secured coverage for clients with the Associated Press, NBC News and Politico.”

Jen Bemisderfer, Managing Director, R&H Strategic Communications, Washington DC
Alysa Reich, PR Senior Manager, NACE International, Washington, DC

“The Inner Circle has been a big help, even more than I expected. Michael always provides solid strategic guidance and he keeps me up-to-date on the latest trends impacting my media outreach efforts. And the online forum has been a wonderful community to receive useful feedback from Michael and other professionals and to follow conversations and learn new ideas from my peers.”

Alysa Reich, PR Senior Manager, NACE International, Washington, DC
Brian Wallheimer

“Your Inner Circle has been a constant source of valuable professional development that I apply to my job on a daily basis. Your insights and actionable tips are some of the best advice I’ve ever received in my professional life. What’s more, I’m being asked to train some marketing team members in the ways of PR, and your free webinars are the first thing I point them to watch, and your emails are the first thing I have them sign up for. They love you too! As the sole PR practitioner at my company, I rely on the Inner Circle to be my source for mentorship, best practices, and fresh ideas.

“Thanks for continuing to deliver these insanely valuable classes! I used the simple tip you shared on the last one to great success lately. One landed a spotlight profile for my CEO in a regional business magazine, and another follow up email (after a highly targeted pitch, of course) also sparked dialogue with a WSJ reporter who said he’s monitoring the issue I had pitched about – will keep working it.” 

Carol Vieira, Senior PR Manager, Ryan, Providence, RI
Steve Jensen, PR at NetSuite, EMC Mozy, VitalSmarts, Symantec, SnappConner and MX, Utah

"Michael Smart is simply the best media pitcher in the business. Period. And I’m convinced that the Inner Circle is the best-kept secret among the vast pool of PR people needing to improve their pitching skills. Michael’s tips have proven successful in my day-to-day job over and over again. After eight years of experience in the Bay Area I was feeling fairly confident in my media pitching skills. Little did I realize how much more I would learn by being involved in Michael’s biweekly Inner Circle calls. It’s one of the best decisions I’ve ever made in my career."

Steve Jensen, PR at NetSuite, EMC Mozy, VitalSmarts, Symantec, SnappConner and MX, Utah
Christine Patterson, Account Director, Larson Communications, Chicago

“Without a doubt Michael’s Inner Circle is the best professional development out there. Conferences that cost $1,500 where you don’t learn a thing vs. an expert like Michael and access to other PR pros? No brainer! I can’t tell you how valuable the experience is – Michael is a truly gifted teacher. Also, I love the online forum, and having access to all the previous webinars is so helpful.”

Christine Patterson, Account Director, Larson Communications, Chicago
Candace Rotolo, At The Table PR, Tampa

"I’m always learning new ways to work with reporters (even though I counted myself among them for more than a decade!) My Inner Circle subscription has already paid for itself in the media coverage I’ve recently been able to secure using Michael’s advice, including an network morning appearance."

Candace Rotolo, At The Table PR, Tampa
Laura Kane, VP Corporate Communications, Aflac

"I love working with Michael because, aside from being smart and innovative and really clear, he doesn’t have an agenda. He’s not trying to push some greater service, he’s not looking to get you an award, he’s just looking to figure out the angle that’s going to get the best press and tell your story most effectively."

Laura Kane, VP Corporate Communications, Aflac 2003-2014
Jasmine Powers

"I wanted to share with you that the Inner Circle was everything I needed to boost my confidence in pitching because I had only been using a media database and placed articles through existing relationships with media. Your free material was EVERYTHING and it was what convinced me to join the Inner Circle. Although it wasn't really in my budget, it was the best investment I've made in my business. Thank you for this wonderful resource!"

Jasmine Powers, J Powers Marketing & Publicity, Murrieta, CA
Misty Starks, 3BRG Public Relations

"This is far and away the best PR training program I've done. I'd recommend to any PR pro who wants to improve their efficiency, pitches, relationships or mentality. I've used what I learned to secure interviews with three of the top trade outlets in our space. This isn't a ton, but it's a massive improvement over what we usually secure for our client, so my team is thrilled. I've put almost everything into action! I've been engaging with reporters (NYT, VICE, to name a few) and laying the groundwork for future opps. I've also reduced the number of times I check email throughout the day - and experienced noticeable improvements."

Brian Hayes, Account Exec at LEWIS Global Comms, San Diego
Questions? Email [email protected] or call us at (435) 612-0156.
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