Dear PR pro,
I’m not going to sugarcoat it for you…
In our industry, the numbers don’t lie. You’re either getting results or you aren’t. And by “results,” I mean media placements. They either happen or they don’t.
You can “hide” the truth for a little while, but eventually it becomes clear to everyone. Either your pitches work or they fail.
It should come as no surprise that the PR pros who get more and better placements tend to have very different careers compared to those who never crack the code for successful pitching.
So if you’re getting way more media placements than you can handle, what I have is not for you.
But if you’re one of the PR pros who watches OTHER people get the placements you want, then what you’re about to discover could show you how to crack the code to make that happen.
Make no mistake, there is a “code” to pitching. It’s not just trial and error mixed with hope and prayer. That’s a recipe for frustration and failure for sure.
The “code” I’m talking about is a specific set of principles, strategies and tactics you can put into action to generate superior pitching results. I know this code works, because, ever since I first started training PR pros, I've been working on perfecting it.