Doors close Thursday, Apr. 25 at 5 p.m. PT. Don’t wait!
The Leading PR Community to Accelerate Your Career + Transform Your Future
The PR industry is constantly changing. This is your one-stop resource to navigating AI, building authentic relationships and excelling in your profession.
Michael trains
PR teams at:
PR teams at:
The Inner Circle is the only place that teaches you to:
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Turn journalists’ “nos” into “yeses”
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Build a trusting cadre of media who call YOU
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Become your team’s AI expert
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Earn the income you actually deserve
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Achieve the autonomy to call your own shots at work
Joining the Inner Circle gives you the tools you need to succeed in PR.
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HOURS - -
MINUTES - -
SECONDS
1. Get cutting-edge training
Monthly Master Classes from Michael guide you through the changing media landscape. And get you ready for AI-induced transformation.
2. Join a lively community
Being surrounded by a community of like-minded professionals elevates your goals and supports you in achieving them faster.
3. Find success in your career
With the Training Vault, regular Ask Michael Anythings and the Quick Start course, you’re ready to take the next step in your career.
Melissa 7x'd her rates after joining the Inner Circle:
"Joining the Inner Circle five years ago has been the single best investment in my professional development. Back then I was looking to sharpen my PR skills after spending a few years focused on social media. Now I’m bringing in clients at 7X my 2019 rates, thanks to consistently delivering media coverage in the outlets that matter most to my clients. I definitely recommend the Inner Circle to anyone looking to advance their PR career and learn from the industry's best and brightest."
Melissa Benhaim, Founder, Benhaim PR, Miami, FL
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Gabrielle vaulted into the executive ranks:
"My career success is in many ways thanks to Michael Smart's teaching. He has the most practical, pragmatic and realistic advice that you can incorporate that very day and yield success. My earnings doubled in the first year after incorporating Michael's strategies. I recommend Michael Smart's Inner Circle to anyone who wants to achieve success in their career, grow impact among clients, work for more noteworthy brands and find financial success and career freedom."
Gabrielle Ferree, VP Global Comms, Bumble, Phoenix, AZ
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Tom, with 40 years' experience, found an edge:
"I’ve been in public relations for more than 40 years and have not come across anyone who does this better than Michael. That includes my time as President/Executive Director of the Page Society, where the best and most successful public relations executives are members."
Tom Nicholson
👋🏻 Hi, I’m Michael.
For the last 25 years, I have been teaching, practicing and researching the PR industry. I’ve guided PR pros through major shifts, from developments in social media to the era of AI-assisted PR.
I’ve watched as some PR pros adapt and integrate the new changes, and their careers have taken off. I’ve also, sadly, seen some who refuse to change and stay stuck in their ways. They struggle and get frustrated when what they have done in the past doesn’t work anymore.
I’ve spent thousands of hours using and testing the best PR practices, so you don’t have to. I put all of that knowledge into monthly, live Master Classes, which you can replay on-demand any time. And I’ll guide you with even more customized advice if you take advantage of other features of the program.
For the last 25 years, I have been teaching, practicing and researching the PR industry. I’ve guided PR pros through major shifts, from developments in social media to the era of AI-assisted PR.
I’ve watched as some PR pros adapt and integrate the new changes, and their careers have taken off. I’ve also, sadly, seen some who refuse to change and stay stuck in their ways. They struggle and get frustrated when what they have done in the past doesn’t work anymore.
I’ve spent thousands of hours using and testing the best PR practices, so you don’t have to. I put all of that knowledge into monthly, live Master Classes, which you can replay on-demand any time. And I’ll guide you with even more customized advice if you take advantage of other features of the program.
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What’s inside the Inner Circle:
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VIDEO SERIES
Transform Your Pitch
Quick Start Course
MONTHLY TRAININGS
New Master Classes
with Michael and industry experts
MONTHLY Q&A
Ask Michael Anything
Submit your pitches or questions, and Michael will review them live
AFFINITY GROUPS
Industry Breakouts
Workshop your ideas and get to know other like-minded PR pros
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RESOURCE LIBRARY
Training Vault
24/7 access to years of Inner Circle trainings
FACEBOOK GROUP
Community Forum
Build your network, ask questions and get feedback
AWARD SERIES
Best Pitch of the Year Awards
This is the ONLY media or PR award series where YOU get paid when you win, instead of paying to apply!
AI-ASSISTED PR
AI in PR reference materials
The latest updates in how AI works in PR, and where it still falls short
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VIDEO SERIES
Transform Your Pitch
Quick Start Course
MONTHLY TRAININGS
New Master Classes
with Michael and industry experts
MONTHLY Q&A
Ask Michael Anything
Submit your pitches or questions, and Michael will review them live
AFFINITY GROUPS
Industry Breakouts
Workshop your ideas and get to know other like-minded PR pros
arrow_drop_down_circle
Divider Text
RESOURCE LIBRARY
Training Vault
24/7 access to years of Inner Circle trainings
FACEBOOK GROUP
Community Forum
Build your network, ask questions and get feedback
AWARD SERIES
Best Pitch of the Year Awards
This is the ONLY media or PR award series where YOU get paid when you win, instead of paying to apply!
AI-ASSISTED PR
AI in PR reference materials
The latest updates in how AI works in PR, and where it still falls short
The Inner Circle is the best place for you to advance your PR career.
I guarantee it.
I guarantee it.
75 percent of Inner Circle members find the program so valuable they pay for it out of their own pocket. I’m confident you’ll love it too.
› $129/month
USD, no other fees, pay with a card online
› Cancel anytime without obligation
› 100% money-back guarantee within the first 30 days
Doors close Thursday, Apr. 25 at 5 p.m. PT.
Don't wait!
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Memberships are for individuals. To enroll 3 or more members at your organization, contact us about group rates.
The rate I charge clients is now 5 times what it was when I joined.
Eyrnn Kerrigan, Founder, XL PR
One of the smartest investments I’ve made.
Susan McLennan, President, Reimagine PR, Toronto
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Every month Michael offers something new and immediately useful to increase my effectiveness.
Robert Frank, Director of Northwest Operations, Newsroom Public Relations, Seattle, WA
Without a doubt, the Inner Circle has been the best investment of my career.
Lauren Halpern, Founder, Lauren Halpern PR, Austin, TX
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He makes me sound super-smart when liaising with execs.
Cameron Papp, Sr Comms Lead, SeatGeek, New York, NY
The depth of expertise within the Inner Circle simply cannot be matched.
Kristin Faulder, Principal, Heurisay, Nashville, TN
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While a member, I've built relationships with journalists at the New York Times, Forbes, Marketing Brew, and more.
Tamara Sykes, Outreach Manager, Stacker, Columbus, OH
I wish I had signed up years ago.
Val Keefer, Media Relations Manager, The Conservation Fund, Arlington, VA
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MEET MORE IC MEMEBRS
Imagine how it will feel to:
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Have a clear path to excel at your career
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Be confident in your pitches
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Get more yeses than nos
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Be a part of a community that gets it
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Have an expert ready and able to answer your questions
The Inner Circle is where we take the guesswork out of your job.
I do the homework and testing for you so that you get to embrace and apply the tools and techniques at your fingertips. I show you the pitfalls and dangers of misusing AI tools so that you get to maintain your positive relationships.
Bottom line: You’ll learn how to go further, faster.
Change happens.
I’ll help you navigate it.
I’ll help you navigate it.
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This is the 15th year of the Inner Circle.
I’ve helped PR pros worldwide through the Great Recession of 2009 and the COVID Slump of 2020.
Now, AI is here and changing the industry. Just as I helped PR pros overcome challenges then, I’ll help you accelerate your career with today's new opportunities that come with AI.
You don’t have to feel left behind. (And you don’t have to spend all that time writing. AI will cut your writing time in half.)
I’ve helped PR pros worldwide through the Great Recession of 2009 and the COVID Slump of 2020.
Now, AI is here and changing the industry. Just as I helped PR pros overcome challenges then, I’ll help you accelerate your career with today's new opportunities that come with AI.
You don’t have to feel left behind. (And you don’t have to spend all that time writing. AI will cut your writing time in half.)
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» In the Inner Circle, I help you adapt to technological, economic and professional change.
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I do the homework. And the testing ... so you can embrace and apply new tools and techniques ahead of the curve. (I first told the Inner Circle about GPT3 in Jan. 2021.)
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I show you the pitfalls. And the dangers of misusing new tools ... so that you sidestep costly errors and maintain positive relationships with media and your management.
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We foster a community. This is a place where Inner Circle members learn from and support one another, creating a vibrant, self-sustaining network of people who just get you.
Over the last two years, Michael's teachings have propelled my career faster than the first eight by myself. I recommend the Inner Circle to anyone looking to improve their media relations and communications career.
Robert Fischer, Director of Comms, PROMO, St. Louis, MO
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Participating in the Inner Circle gave me a tremendous confidence boost — not only in being able to get advice from Michael and my fellow members, but also in being able to observe and learn from other PR professionals dealing with similar challenges across industries. Joining the Inner Circle helped accelerate my career growth and helped me feel like I could take ownership of my role — and after about a year, I was promoted to Associate Director of Communications!
Jasmine Jones, Director of Comms, Thirty Madison, Washington, DC
The Inner Circle worked for Robert and Jasmine, but will it work for you?
Yes! It will.
I guarantee it.
If you don’t find it valuable in the first 30 days, I’ll refund your money, no questions asked.
You’ve got nothing to lose. Join now!
The Inner Circle only opens twice a year. Don’t miss out! Just think what six months of solid training and coaching will do for your career.
I can’t wait to help you get there!
To your success,
Frequently Asked Questions
Questions? Email [email protected].
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