Ready to Skyrocket Your Media Placements?
Your Inner Circle Membership Will Help Do That, And More!
Our members tell us their membership has helped them:
  • ​Get placements in the largest and most targeted media
  • ​Stop being ignored by journalists and bloggers
  • ​Get pay raises because of their results
  • ​Get promoted at work, even without asking for it
NOTICE: If you’ve been considering the Inner Circle, be sure to decide soon, because applications will be closing indefinitely on Friday, Feb. 15 at 5pm Pacific.
The 30-Day, 100% Satisfaction or 
Your Money Back, No-Risk Guarantee
PR Training Group - Satisfaction Guarantee

If at any point during your first 30 days as a member you are unsatisfied for any reason, just email my staff and we will process a prompt and courteous refund of every penny paid.

This means there is no risk to joining.

You get all the upside to increase your placements and advance your career!
Smart PR Inner Circle Application

Inner Circle Membership is by application only and the current enrollment fee is $129/mo, cancel anytime.

If you’re accepted and you enroll, your investment is protected by a 100% money-back guarantee within the first 30 days.

Before completing your application below, please read the instructions so you understand exactly how the enrollment process works.

Smart PR Inner Circle for Media Relations Pros
Becoming a member of the Smart PR Inner Circle is a 4-step process. In order to maximize the success of each new member, we do carefully review each application. So please take your time and just be yourself.

Here’s a brief outline of the enrollment process:
  •  Step 1 – Application Submission: Submit your completed application.
  •  Step 2 – Application Review: Relax and enjoy life while your application is reviewed.
  •  Step 3 – Application Decision: Within 48 hours (M-F), you will be notified regarding the status of your application.
  •  Step 4 – Submit Payment and Finalize: If accepted, you will have a 5-day “enrollment window” during which you can get questions answered, complete any budget approvals your employer requires, and then finalize your enrollment and submit payment. If you choose not to finalize your enrollment within the five days, your reservation will be released and made available to the next applicant.
The Inner Circle is designed for PR pros who have a unique blend of mindset, skills and goals. So this application process is designed to ensure that new members are suited to the unique approach we use in the Inner Circle to create results.

To begin your application, click on the button below:
Questions? Email [email protected] or call us at (435) 612-0156.
Helping PR Pros Through The Economic Turmoil
Join the Inner Circle for guidance in navigating uncertain times
The Smart PR Inner Circle is the training and coaching program that hundreds of PR pros use to keep their skills up-to-the-minute.
  • ​New trainings every month
  • ​Direct feedback on pitches and collateral before you send them
  • ​Coaching and Q&A during monthly "Ask Michael Anything" sessions
  • ​Members' forum to interact with Fortune 500 PR managers, agency teams and solo pros from all industries
Enrollment is currently closed and only opens for a few weeks each year.
Pitching the New York Times
How to get clients on the TODAY show
Land feature stories in the Wall Street Journal
Score TV spots for your spokespeople on CNN
Land coverage in The Washington Post
Here’s What You Get in The Inner Circle
Pitching Quick-Start Course
I designed The Pitch Transformation Quick Start as an 8-part course to rapidly bring new Inner Circle members up to speed with the rest of the group. Whether you're a new PR pro learning these skills for the first time or a seasoned veteran honing your experience, you'll reach a new level of PR achievement and feel ready to roll alongside your new associates in about 60 days.
  • Part 1: Mastering the Media that Matter Most
  • Part 2: Accomplishing More with Less — The 80/20 Approach
  • Part 3: Getting Noticed, Even When You've Been Ignored for Years
  •  Part 4: Liberating Yourself from the Tyranny of 'Always On'
  • Part 5: Making Even "Boring" Bits Newsworthy
  • Part 6: Email Secrets: The Anatomy of a Perfect Pitch
  • Part 7: Non-Annoying Follow-Up Methods that Work
  • Part 8: Reporting & Measurement to Prove Your Worth
Media Pitching Online Course - Quick Start Pitching Transformation
I could sell this course alone for the cost of a full year of the Inner Circle. But as a new member, you'll start it on Day 1 of your membership. It's part of me doing what I can to help you rapidly see the value of investing in yourself.
PR Training Master Classes
Monthly Master Classes
Along with occasional guest experts, I share new PR techniques and methods for establishing great media relationships every month. These webinars often include specific email pitches that landed positive coverage. You ask your questions about the topics. When I host journalists and bloggers, they are available to evaluate your pitch live on the webinar. If you miss a session or want to catch the details again, you can. Webinars are recorded & transcribed for you to view at any time.

Exclusive Community Forum
Inner Circle Members are some of the sharpest PR pros out there. As a member, you’ll have access to that "brain trust" via the private Community Forum. You can ask questions, submit a pitch for review, celebrate a big win, get help filling positions and contract assignments, and more.

Community Forum for PR Pros
Get personal support for your media pitches during monthly AMAs
Monthly AMAs
Each month, Inner Circle Premium Members get to ask me questions in advance of the live "Ask Michael Anything" session. It’s first come, first served. The AMA is an effective way to get personalized advice for yourself and, even when you don't have a question, to "eavesdrop" on advice for other PR pros facing challenges you already have or may soon enough. Many members submit pitches for me to review before they send it to a key media contact.

Training Vault Access 24/7
Membership also includes access to the entire Inner Circle Training Vault, including 6 years of trainings I have delivered to successful PR pros around the country and in some places around the world. You have access to the entire Vault immediately upon enrollment.

Online PR Training Vault - 5 years of master classes
Smart PR Inner Circle
Wait List

Enrollment is currently closed and only opens for a few weeks each year.

Register on this wait list to receive more information about the Inner Circle and free bonus content.

You’ll want to digest what you receive so you can be ready when the doors open. 

Smart PR Inner Circle for Media Relations Pros
Questions? Email [email protected] or call us at (435) 612-0156.
What Inner Circle members say 
Chris Cline, Media Relations Specialist, Veterans United, Missouri

"As a former newspaper reporter, a communications director for two state agencies and now a media relations specialist for a mortgage lender whose main objective is to get earned media, I thought I knew it all. Then I attended Michael Smart’s pitching boot camp and quickly realized Michael could take my skillset to a whole new level. The knowledge I learned from him at that boot camp helped me score a holy grail placement in the Washington Post along with a link back to our company’s website. This year I joined the Inner Circle and achieved immediate results. I took advantage of one of his 'Ask Michael Anything' sessions to get specific feedback on a pitch I was working on. The revised version helped me finally get coverage in the San Antonio Express-News, a key market I had been trying to get in for 2.5 years! Because of what I have learned from Michael, I have earned placements in media outlets such as the Houston Chronicle, the Arizona Republic, The Oregonian, the Pittsburgh Post-Gazette, the Albuquerque Journal and National Mortgage News. Putting his Quick Start plan into play led to more than 200 media placements last year and nearly 70 SEO links for my company."

Chris Cline, Media Relations Specialist, Veterans United, Missouri
Shirley Johnson, Stage 1 PR, Atlanta

"When Michael created the Inner Circle, I knew I had to be part of this group. At first, I wanted my employer to pay for the sessions, but then I realized that the Inner Circle was something I needed to do for me! I invested my own money and time and do not regret the decision. The work he puts into each session is worth every penny. On every project, I am so skilled that I always accomplish a placement and that’s because I employ the techniques taught by Michael. Now that I have had my own consulting business for three years, I know that I will be a lifelong student and contributor to the Inner Circle."

Shirley Johnson, Stage 1 PR, Atlanta
Heather Farr Edwards, PR & Communications Manager, Reverb, Chicago

"The Inner Circle is the most realistic PR training I've ever experienced - it's less pie in the sky and more 'here's what you can do NOW.' It’s obvious that the tips are based on experience and that the speakers/Michael are up with the times. PR changes from week to week it seems and this program is right there with it. I try to attend every monthly training session and read every email that comes as part of my Inner Circle membership. I can't say that about any other option out there for continuing education."

Heather Farr Edwards, PR & Communications Manager, Reverb, Chicago
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