The Inner Circle: Protect and Grow Your PR Earning Power
Explore the Inner Circle for guidance in navigating uncertain times
The Smart PR Inner Circle is the training and coaching program that hundreds of PR pros use to keep their skills up-to-the-minute.
Negotiating salary and budget
Proving PR value in new ways to more people
Incorporating all media — earned, shared, owned and paid
Defeating overwhelm and distractions to achieve creativity and wisdom
How do you find out about new trends before your competition? Where do you learn which approaches are outmoded and which new skills you're missing? Who serves as your professional sounding board? That's what hundreds of in-house, agency and solo PR pros from all industries are getting inside the Inner Circle right now.
"As a former newspaper reporter, a communications director for two state agencies and now a media relations specialist for a mortgage lender whose main objective is to get earned media, I thought I knew it all. Then I attended Michael Smart’s pitching boot camp and quickly realized Michael could take my skillset to a whole new level. The knowledge I learned from him at that boot camp helped me score a holy grail placement in the Washington Post along with a link back to our company’s website. This year I joined the Inner Circle and achieved immediate results. I took advantage of one of his 'Ask Michael Anything' sessions to get specific feedback on a pitch I was working on. The revised version helped me finally get coverage in the San Antonio Express-News, a key market I had been trying to get in for 2.5 years! Because of what I have learned from Michael, I have earned placements in media outlets such as the Houston Chronicle, the Arizona Republic, The Oregonian, the Pittsburgh Post-Gazette, the Albuquerque Journal and National Mortgage News. Putting his Quick Start plan into play led to more than 200 media placements last year and nearly 70 SEO links for my company."
Chris Cline, Media Relations Specialist, Veterans United, Missouri
"When Michael created the Inner Circle, I knew I had to be part of this group. At first, I wanted my employer to pay for the sessions, but then I realized that the Inner Circle was something I needed to do for me! I invested my own money and time and do not regret the decision. The work he puts into each session is worth every penny. On every project, I am so skilled that I always accomplish a placement and that’s because I employ the techniques taught by Michael. Now that I have had my own consulting business for three years, I know that I will be a lifelong student and contributor to the Inner Circle."
Shirley Johnson, Stage 1 PR, Atlanta
"The Inner Circle is the most realistic PR training I've ever experienced - it's less pie in the sky and more 'here's what you can do NOW.' It’s obvious that the tips are based on experience and that the speakers/Michael are up with the times. PR changes from week to week it seems and this program is right there with it. I try to attend every monthly training session and read every email that comes as part of my Inner Circle membership. I can't say that about any other option out there for continuing education."
Heather Farr Edwards, PR & Communications Manager, Reverb, Chicago