Ready to Skyrocket Your Media Placements?
Your Inner Circle Membership Will Help Do That, And More!
Our members tell us their membership has helped them:
  •  Get placements in the largest and most targeted media
  •  Stop being ignored by journalists and bloggers
  •  Get pay raises because of their results
  •  Get promoted at work, even without asking for it
NOTICE: If you’ve been considering the Inner Circle, be sure to decide soon, because applications will be closing indefinitely on Friday, Feb. 15 at 5pm Pacific.
Pitching the New York Times
How to get clients on the TODAY show
Land feature stories in the Wall Street Journal
Score TV spots for your spokespeople on CNN
Land coverage in The Washington Post
The Proof
Media Pitching Pro - Michael Smart
If you don’t know me well yet, my name is Michael Smart and I’m a former journalist. I spent 15 years landing top-tier media coverage, and for the past 10 years I’ve been training and coaching others to use my system for multiplying their media placements.

I speak about pitching at our industry’s top conferences:
PR Industry Conferences
And I’ve trained PR pros from:
PR Training for Agencies
PR Training for Brands
PR Training for Non-Profits
However, the most important proof is what Inner Circle members say about their results: 
Smart PR Inner Circle member testimonial

Hi Michael,

When I first signed up for your newsletter I was inspired and looked forward to your nugget of wisdom each week. During those first six months I tried to convince my boss to sign me up for the Inner Circle. Eventually I bit the bullet and took the cost on myself. After a year, we were clearly getting results we had not seen before. I felt more confident pitching my ideas and successes to internal decision makers. This past month, my employer signed me up for the Inner Circle paying for the entire year up front. WOW! 

Three weeks later, an unexpected organizational shift and all of a sudden they finally made the commitment to a software tool I had been vouching for since my arrival four years ago. I honestly don't think I could have gotten the company to invest in any of these PR resources had I not trusted you and signed up for the Inner Circle myself. 

So thank you. Thank you for supporting my career. Thank you for keeping me on my PR toes and introducing me to PR superstars around the country with your monthly master classes. But mostly, thank you for providing me with the foundation to execute my job with confidence knowing that I am pitching at a level in line with the best in the industry.

Best regards,
Natalia Lima

Natalia Lima, Publicist at Animal Legal Defense Fund
Jessica Taylor Donahue PR Pro
Misty Starks, 3BRG Public Relations

“Since joining the Inner Circle, I’ve landed TWO front page placements in our local daily paper; a front page placement in the business section; and a story in the Washington Post, all within a couple of weeks. I was also quoted in an article by American Express OPEN Forum. Not only does the Inner Circle give great information about the 'how,' it also addresses the 'why.' I feel like I’m being heard, and that Michael has experienced exactly what I’m going through, so I’m confident that his methods are tried and true. I have created relationships with journalists I did not have before, and most importantly, I’ve learned how to make better pitches.”

Misty Starks, President, 3BRG Public Relations, Houston

“I love all the real-world pitch examples – that’s an amazing difference between the Inner Circle and other professional development conferences and videos I’ve experienced. I’ve never really seen pitches that were done right, so it’s great to suddenly have a bunch of real-world examples to learn from. I’ve followed Michael’s advice about changing my work day to focus more on higher-value tasks, and my coworkers are supporting me. I’m getting more placements, even on our harder-sell stories, and my supervisor and our fundraisers are happy :)”

Mary Record, Director of Communications, New York Hall of Science, NYC
Mary Record, Director of Communications, New York Hall of Science
Jen Bemisderfer, Managing Director, R&H Strategic Communications

“In more than 15 years in the PR business, I’ve never come across anyone as generous with his knowledge as Michael Smart. He genuinely wants us to be more successful at media pitching and it shows. When I look at where to spend my professional development time and money, I see Michael’s Inner Circle as an amazing investment. I’m continually learning and it pays off for me and my clients. Using Michael’s techniques, I’ve secured coverage for clients with the Associated Press, NBC News and Politico.”

Jen Bemisderfer, Managing Director, R&H Strategic Communications, Washington DC

"When I joined the Inner Circle nine years ago, we were all pitching very differently. Now I’m getting journalists’ attention on Twitter and using content to make their jobs easier, both approaches I’ve learned from the Inner Circle. It’s the best way to get the outside intelligence I need to do my job more effectively. Bouncing a 'pitch in progress' off Michael helped me land a USA Today feature story that wowed our client. Separately, I applied a technique I learned on an Inner Circle webinar that led to a Bloomberg Businessweek placement for one client and an placement for another."

Adam Dvorin, Media Director, Winning Strategies, Newark, NJ
Adam Dvorin, Media Director
Ready to supercharge your media placements?
Here’s What You Get in The Inner Circle
Pitching Quick-Start Course
I designed The Pitch Transformation Quick Start as an 8-part course to rapidly bring new Inner Circle members up to speed with the rest of the group. Whether you're a new PR pro learning these skills for the first time or a seasoned veteran honing your experience, you'll reach a new level of PR achievement and feel ready to roll alongside your new associates in about 60 days.
  • Part 1: Mastering the Media that Matter Most
  • Part 2: Accomplishing More with Less — The 80/20 Approach
  • Part 3: Getting Noticed, Even When You've Been Ignored for Years
  •  Part 4: Liberating Yourself from the Tyranny of 'Always On'
  •  Part 5: Making Even "Boring" Bits Newsworthy
  •  Part 6: Email Secrets: The Anatomy of a Perfect Pitch
  •  Part 7: Non-Annoying Follow-Up Methods that Work
  •  Part 8: Reporting & Measurement to Prove Your Worth
Media Pitching Online Course - Quick Start Pitching Transformation
I could sell this course alone for the cost of a full year of the Inner Circle! But as a new member, you'll start it on Day 1 of your membership. It's part of me doing what I can to help you rapidly see the value of investing in yourself.
PR Training Master Classes
Monthly Master Classes
Along with occasional guest experts, I share new techniques for pitching and establishing great media relationships every month. These webinars often include specific email pitches that landed positive coverage. You ask your questions about the topics. When I host journalists and bloggers, they are available to evaluate your pitch live on the webinar. If you miss a session or want to catch the details again, you can. Webinars are recorded & transcribed for you to view at any time.

Exclusive Community Forum
Inner Circle Members are some of the sharpest PR pros out there. As a member, you’ll have access to that "brain trust" via the private Community Forum. You can ask questions, submit a pitch for review, celebrate a big win, get help filling positions and contract assignments, and more.

Community Forum for PR Pros
Get personal support for your media pitches during monthly AMAs
Monthly AMAs
Each month, Inner Circle Premium Members get to ask me questions in advance of the live "Ask Michael Anything" session. It’s first come, first served. The AMA is an effective way to get personalized advice for yourself and, even when you don't have a question, to "eavesdrop" on advice for other PR pros facing challenges that you may have now, or will soon in your journey. Many members submit pitches for me to review before they send it to a key media contact.

Training Vault Access 24/7
Membership also includes access to the entire Inner Circle Training Vault, including 5 years of trainings I have delivered to successful PR pros around the country and in some places around the world. You have access to the entire vault immediately upon enrollment.

Online PR Training Vault - 5 years of master classes
The 30-Day, 100% Satisfaction or 
Your Money Back, No-Risk Guarantee
PR Training Group - Satisfaction Guarantee

If at any point during your first 30 days as a member you are unsatisfied for any reason, just email my staff and we will process a prompt and courteous refund of every penny paid.

This means there is no risk to joining.

You get all the upside to increase your placements and advance your career!
Smart PR Inner Circle Application

Inner Circle Membership is by application only and the current enrollment fee is $129/mo, cancel anytime.

If you’re accepted and you enroll, your investment is protected by a 100% money-back guarantee within the first 30 days.

Before completing your application below, please read the instructions so you understand exactly how the enrollment process works.

Smart PR Inner Circle for Media Relations Pros
Becoming a member of the Smart PR Inner Circle is a 4-step process. In order to maximize the success of each new member, we do carefully review each application. So please take your time and just be yourself.

Here’s a brief outline of the enrollment process:
  •  Step 1 – Application Submission: Submit your completed application.
  •  Step 2 – Application Review: Relax and enjoy life while your application is reviewed.
  •  Step 3 – Application Decision: Within 48 hours (M-F), you will be notified regarding the status of your application.
  •  Step 4 – Submit Payment and Finalize: If accepted, you will have a 5-day “enrollment window” during which you can get questions answered, complete any budget approvals your employer requires, and then finalize your enrollment and submit payment. If you choose not to finalize your enrollment within the five days, your reservation will be released and made available to the next applicant.
The Inner Circle is designed for PR pros who have a unique blend of mindset, skills and goals. So this application process is designed to ensure that new members are suited to the unique approach we use in the Inner Circle to create results.

To begin your application, click on the button below:
Questions? Email [email protected] or call us at (435) 612-0156.
Smart PR Inner Circle
Wait List

The Inner Circle is currently closed for new members.

I’m not sure exactly when it will re-open, but let me know you're interested, and I promise you’ll be one of the first to know about it when I do.

Don't worry about missing it — I’ll give you notice at least a week in advance when you enter your info below.

Smart PR Inner Circle for Media Relations Pros
Questions? Email [email protected] or call us at (435) 612-0156.
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