Occasionally Michael establishes relationships with PR teams at companies, non-profits and PR agencies to provide ideas and counsel about their ongoing projects.
They regularly connect via phone or Skype over periods of 6-12 months. Clients value his outside perspective – shaped by the latest changes in the media relations landscape – to keep their methods at the forefront of the discipline.
Michael consults with teams as small as two and as large as 25, including:
- U.S. Department of Labor
- Emory University
- Georgia Tech
- Konnect PR
I love working with Michael because, aside from being smart and innovative and really clear, he doesn’t have an agenda. He’s not trying to push some greater service, he’s not looking to get you an award, he’s just looking to figure out the angle that’s going to get the best press and tell your story most effectively.“