Media Pitching Ideas & Examples

July 10, 2025

The junior PR staffer who made ESPN pay for the story

Using nothing but the English language, Shea turned a faltering account into a nationwide spectacle.

July 3, 2025

Stop racing people who aren’t carrying your load

Don’t compare yourself to peers when your goals and your loads are entirely different.

June 26, 2025

Those 8-figure “reach” numbers are lying to you

“Impressions” are a mirage. Run this experiment for 90 days and see if the term disappears from your slide deck.

June 19, 2025

The tiny workplace rituals that earn outsized respect

I’m afraid our younger generation of PR pros doesn’t know what’s about to hit them.

June 12, 2025

What 1,500 journalists just told us about PR

LinkedIn vs X, AI adoption as a baseline, and other learnings from the State of Journalism 2025 report from Muck Rack.

June 5, 2025

3 PR moves you can steal from band’s breakthrough

A kid down the street who formed a garage band right after high school. That was the beginning, middle and end of the story . . . until everything changed last weekend.

May 29, 2025

When a 3-hour daily livestream outshines legacy media – what PR pros should learn

Trust takes many forms – and trust trumps tradition.

May 21, 2025

Who’s the best media pitcher you know?

Because my newsletters and webinars often hammer on best-practice precision, you might think every pitch has to be flawless or you’ll get flamed. Here is a counterbalance.

May 15, 2025

Your next best hit could be a Substack you haven’t found yet

Your job is to find the publications – regardless of platform – that already have a relationship with your key audiences.

May 8, 2025

Accidental email replies and perfectionism perils

Remember, we aren’t surgeons or pilots. PR isn’t about being flawless. It’s about being useful, often.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

Articles Right Form

This is the articles sidebar opt-in form and can be accessed under “Appearance” – “Widgets” – “Articles Sidebar” http://d.bbg.li/k8mDGs