According to the new State of Journalism report from Muck Rack, 78% of journalists want this – but only 16% say pitches deliver it.
For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.
Here are 3 ways to radically reduce the risk of AI inaccuracies when researching facts.
Newsletter targeting is still an “add on” for a lot of PR pros. Use this process to build yourself a repeatable newsletter-discovery habit.
I was walking down a street in Mexico and stumbled on a shocking example of how to stand out.
“How long should an email pitch be?” My default answer is 200 words or less. But if we’ve got time to go deeper and include some nuance, this is my real answer.
Think you have nothing to pitch for the big game this week? You might be surprised.
One contrast in Muck Rack’s new State of AI in PR report caught my eye.
This is my biggest takeaway of the successful Traditional Media pitches I reviewed in 2025.
