The pros followed the classic rule so faithfully that they never said who they were. That tiny gap stole her focus and stalled the pitch.
Using nothing but the English language, Shea turned a faltering account into a nationwide spectacle.
Don’t compare yourself to peers when your goals and your loads are entirely different.
“Impressions” are a mirage. Run this experiment for 90 days and see if the term disappears from your slide deck.
I’m afraid our younger generation of PR pros doesn’t know what’s about to hit them.
LinkedIn vs X, AI adoption as a baseline, and other learnings from the State of Journalism 2025 report from Muck Rack.
A kid down the street who formed a garage band right after high school. That was the beginning, middle and end of the story . . . until everything changed last weekend.
Trust takes many forms – and trust trumps tradition.
Because my newsletters and webinars often hammer on best-practice precision, you might think every pitch has to be flawless or you’ll get flamed. Here is a counterbalance.
Your job is to find the publications – regardless of platform – that already have a relationship with your key audiences.
