It’s not the distinction between working hard and working smart. It’s the word “versus.” To be successful in PR, you gotta do both.
I analyze successful media pitches like a Super Bowl-winning coach breaks down game film.
Find a creative but relevant timely hook that gives journalists a reason to cover it NOW.
If you ask both a journalist and a PR pro, “What makes something newsworthy?” – there’s one answer the PR pro will never give, yet it’s the same one the journalist might say most often.
Muck Rack just released their third annual State of AI in PR report. Here’s why the findings are great news for you as an individual PR pro.
The PR job market may soften, but don’t respond by reverting to the “hustle culture.” Instead, let’s build a “focus culture.”
I rolled my eyes when I saw the tagline. Then I remembered my similar reaction to a company’s buzzword-laden branding about 10 years ago.
Your ultimate goal is to achieve more independence and fulfillment in your career. And to succeed at that, you must go way beyond taking orders.
In case you missed them, here are my best messages from the year just ended.
It’s a holiday tradition around here to step back and consider broader themes of a fulfilling life.
