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Producing corporate copy that grabs and holds reader attention — whether you supplement yourself with AI or not — requires an uncommon mastery of the written word.
You know that sinking moment when a piece you’re enjoying suddenly sounds AI-written?
Use these pitch templates to create your own news, even when your usual pipeline dries up
Life isn’t a binary toggle between family and career, and in real time it’s murky which choices will matter in a decade. You need to embrace the tension.
The pros followed the classic rule so faithfully that they never said who they were. That tiny gap stole her focus and stalled the pitch.
Using nothing but the English language, Shea turned a faltering account into a nationwide spectacle.
Don’t compare yourself to peers when your goals and your loads are entirely different.
“Impressions” are a mirage. Run this experiment for 90 days and see if the term disappears from your slide deck.
I’m afraid our younger generation of PR pros doesn’t know what’s about to hit them.
