Here are three highlights from my latest Inner Circle session on AI and PR.
Many PR pros aren’t pitching media right now, convinced the flood of political news is drowning out their chances to get noticed. Most of them are wrong.
Ultimately, that’s what any boss or client wants – someone who gets things done. Who finishes.
For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.
For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.
Three ways to adapt to the “return to normal” and crush your job search.
If you follow these two principles, we both win: Journalists win because they get the story correct from the start, and you win because you maximize coverage.
It’s not the distinction between working hard and working smart. It’s the word “versus.” To be successful in PR, you gotta do both.
I analyze successful media pitches like a Super Bowl-winning coach breaks down game film.
Find a creative but relevant timely hook that gives journalists a reason to cover it NOW.
