Media Pitching Ideas & Examples

May 21, 2025

Who’s the best media pitcher you know?

Because my newsletters and webinars often hammer on best-practice precision, you might think every pitch has to be flawless or you’ll get flamed. Here is a counterbalance.

May 15, 2025

Your next best hit could be a Substack you haven’t found yet

Your job is to find the publications – regardless of platform – that already have a relationship with your key audiences.

May 8, 2025

Accidental email replies and perfectionism perils

Remember, we aren’t surgeons or pilots. PR isn’t about being flawless. It’s about being useful, often.

May 1, 2025

How I got off the bench – and why PR pros should, too

In a noisy world where inboxes overflow and journalists are skeptical, hustle – real, strategic hustle – is your competitive advantage.

March 27, 2025

Cool things AI bots can do now for PR work

Here are three highlights from my latest Inner Circle session on AI and PR.

March 20, 2025

Political news feels overwhelming – pitch anyway

Many PR pros aren’t pitching media right now, convinced the flood of political news is drowning out their chances to get noticed. Most of them are wrong.

March 13, 2025

Finishers wanted

Ultimately, that’s what any boss or client wants – someone who gets things done. Who finishes.

March 10, 2025

Why I choose Muck Rack over Cision and Meltwater (TL;DR)

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

March 10, 2025

Why I choose Muck Rack over Cision and Meltwater

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

March 6, 2025

It’s not you, it’s the job market

Three ways to adapt to the “return to normal” and crush your job search.

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