PR people seem to avoid negotiating. Instead, treat any offer or request as the opening remark in what will be a longer and fruitful conversation.
In today’s permanently fragmented media landscape, your responsibility ISN’T to bring your exec interview opportunities that reach far and wide. Instead, drill down into niche audiences key to your strategic objectives.
A very experienced PR pro asked me for some journalism jargon she could use in her pitches to “speak journalists’ language.” Here is what I shared, with some points to consider.
I’m developing a theory: Satisfaction with your work situation depends on alignment with your individual goals – not on how many hours you work.
How an Inner Circle member strategized a repeatable approach to exponentially increase broadcast media impressions and boost business results.
I recently stumbled into a useful approach to delegation that applies even if you manage zero people. Here are two takeaways you can apply to your work.
Here is a key takeaway we learned as a Bloomberg writer reacted to 12 actual PR pitches from my Inner Circle members.
My top articles of the summer, and the two favorite newsletters I read myself.
You’re a more effective PR pro after you make a clean break to recharge and refresh.
If you really don’t like your job, if PR is drudgery for you and you don’t see that changing, why are you hanging on?
