The adoption gap is the real story.
In case you missed them, here are my best messages from the year just ended.
A PR lesson from the Pop-Tarts Bowl: Even if your brand isn’t sponsoring a nationally televised game, you can still steal the strategy.
Behind each story is a PR pro doing the invisible work of getting the right people seen.
These top-tier broadcast wins are a good reminder that you’re not “pitching a network.” You’re pitching a specific segment with its own flavor and expectations.
Focus 80% of your effort on 20% of your media list. Here’s how I’d apply this rule in the GEO era.
These tried-and-true PR tools/courses will give you a boost heading into 2026.
Every once in a while, PR lets you watch someone’s private, no-way-this-ever-happens dream come true.
Broadening your definition of media for your target list isn’t about adding a new column called “podcasts” or “newsletters.” It’s about asking this question.
Here are four types of philosophies toward AI, and how to work with each. Which one describes your boss?
