Media Pitching Ideas & Examples

July 31, 2025

Turn a slow news month into headlines

Use these pitch templates to create your own news, even when your usual pipeline dries up

July 24, 2025

Parenting vs. Placements

Life isn’t a binary toggle between family and career, and in real time it’s murky which choices will matter in a decade. You need to embrace the tension.

July 17, 2025

WashPost editor: smart PR pros keep making this mistake

The pros followed the classic rule so faithfully that they never said who they were. That tiny gap stole her focus and stalled the pitch.

July 10, 2025

The junior PR staffer who made ESPN pay for the story

Using nothing but the English language, Shea turned a faltering account into a nationwide spectacle.

July 3, 2025

Stop racing people who aren’t carrying your load

Don’t compare yourself to peers when your goals and your loads are entirely different.

June 26, 2025

Those 8-figure “reach” numbers are lying to you

“Impressions” are a mirage. Run this experiment for 90 days and see if the term disappears from your slide deck.

June 19, 2025

The tiny workplace rituals that earn outsized respect

I’m afraid our younger generation of PR pros doesn’t know what’s about to hit them.

June 12, 2025

What 1,500 journalists just told us about PR

LinkedIn vs X, AI adoption as a baseline, and other learnings from the State of Journalism 2025 report from Muck Rack.

June 5, 2025

3 PR moves you can steal from band’s breakthrough

A kid down the street who formed a garage band right after high school. That was the beginning, middle and end of the story . . . until everything changed last weekend.

May 29, 2025

When a 3-hour daily livestream outshines legacy media – what PR pros should learn

Trust takes many forms – and trust trumps tradition.

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