Advice from a master media trainer for the AI age: Today’s audiences value authenticity over polish.
Here is an almost sentence-by-sentence guide to writing a journalist-first pitch.
Use our “W-AI-T” mantra before AI writes your next pitch.
Find a new asset that could save an overworked journalist time or make your story easier for them to choose.
I couldn’t take my eyes off it. And it occurred to me that pitch writing would benefit from the same approach.
When it comes to core deliverables, writing your own first draft pays off in the long run.
Here is what differentiated Costco from competitors who are probably bummed they were left out of the piece.
