Think you have nothing to pitch for the big game this week? You might be surprised.
One contrast in Muck Rack’s new State of AI in PR report caught my eye.
This is my biggest takeaway of the successful Traditional Media pitches I reviewed in 2025.
The adoption gap is the real story.
In case you missed them, here are my best messages from the year just ended.
A PR lesson from the Pop-Tarts Bowl: Even if your brand isn’t sponsoring a nationally televised game, you can still steal the strategy.
Behind each story is a PR pro doing the invisible work of getting the right people seen.
These top-tier broadcast wins are a good reminder that you’re not “pitching a network.” You’re pitching a specific segment with its own flavor and expectations.
Focus 80% of your effort on 20% of your media list. Here’s how I’d apply this rule in the GEO era.
These tried-and-true PR tools/courses will give you a boost heading into 2026.
