It may not be as whimsical as raindrops on roses and whiskers on kittens, but I do have a list of my favorite things I’d like to share with you.

There’s a better strategy than divide and conquer. In the reality of today’s hypercompetitive content and media landscape, both teams need the other to succeed.

I love sharing in the excitement that comes with winning placements. But I’m concerned that too many media relations pros are still putting all their eggs into the pitching basket.

Have you ever been asked to participate in career day? I did it once, and then my kids stopped nominating me. You’re going up against people with careers that everyone already understands what they do. So how do you compete?

Me and my shadow

How would your children or someone watching your work explain what you do? When my 13-year-old son shadowed me recently, here is what he had to say.

This week I was surprised by a bit of trivia I learned while touring Ronald Reagan’s Presidential Library with my family. It struck me that the former president known as “The Great Communicator” is still teaching PR lessons from the grave.