A useful lesson from pop culture: How to apply Netflix’s pure genius cross-targeting strategy to your PR work.
I didn’t realize until after the experiment was done how absolutely necessary this was for my emotional health and professional effectiveness.
As arduous as it was, 2020 did provide some inspiring pitch examples you can learn from.
Too often we focus our resolutions on new or different stuff we force ourselves into – so I complement my “to do” list with a “stop doing” list.
The word you should leave out of your subject lines, the risks and rewards of being over-the-top, and what we can learn from the journalist’s dilemma
Don’t miss my interview with Doug Simon at “PR’s Top Pros Talk…” on pitching during and after COVID.
I don’t think I’ve ever cheered as loud as I will when the ball drops in Times Square to ring in 2021.
How do you know which podcasts matter? There is a brand new tool that changes all that.
I can’t help myself from spotting PR insights anywhere, even in a Will Ferrell movie.
Reporters found these angles remarkable – but for the wrong reasons.