Media Pitching Ideas & Examples, Page 2

June 2, 2021

Get your people quoted more

When you’re pitching a journalist and asking them to quote your expert instead of others, here are the “4 Cs” they are looking for.

May 26, 2021

New deal to keep your eye on

Outrage doesn’t help you place more coverage for your brand or clients. Evolving your media list does.

May 20, 2021

Good lessons from bad PR pitches – May 2021 edition

Instead of criticizing these PR pros, I think you should try to hire them, or people like them.

May 12, 2021

What non-journalist podcasters think

A successful podcaster who is fed up with pitches told me something that resonated.

May 5, 2021

You actually speak Greek

A recent phone call has me rethinking the way we talk to management or clients about our communications strategies – and highlights the importance of proactively educating our leadership.

April 23, 2021

Good lessons from bad PR pitches – April 2021 edition

Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.

April 7, 2021

This WON April Fools’ Day – not Voltswagen

My new favorite corporate prank has some great takeaways that you can apply to your own fun tactics (and you don’t have to wait until next April).

March 31, 2021

Not an April Fools’ joke

While taking a break from working on my own prank, I became captivated by a podcast about Pat Brown and this unique challenge.

March 24, 2021

Good lessons from bad PR pitches – March 2021 edition

Why you should avoid subject line “tricks” and holiday-themed pitches.

March 10, 2021

Keep the change

Recently I recommended some of the adaptations to COVID that we should keep. Here’s a great list of helpful suggestions from my readers.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

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