April 22, 2020

New FREE resource – stay home & skill up

I created a quick online certification course on media pitching. Sign up and see an immediate impact on your results.

April 20, 2020

Good Lessons from Bad PR Pitches

It’s so great that journalists are willing to give us this real-time feedback. But not all of these are generalizable across all journalists. I’ll tell you the difference.

April 15, 2020

Three cheers for Ashley McCormick

This post is an open letter to a junior PR pro in L.A. My message to her applies to you, too, because Ashley is all of us.

April 8, 2020

Your audience left the room

As I said goodbye to my 14-year-old son for the day, I noticed something startling on the TV screen.

April 1, 2020

Here’s how PR pros are innovating now

Whether you’re still swamped with COVID-19 crisis comms, or you’re sitting on your hands because you have nothing to do, it’s time to start innovating.

March 25, 2020

Media pitching during COVID-19 – what you should and shouldn’t pitch

How do you know what’s okay to pitch, and what’s insensitive? This post uses journo tweets to explain the sweet spot.

March 19, 2020

Recession-Proof Your PR Career in the Face of COVID-19

This pandemic and this economy are serious. But there are specific things you can do to preserve your earning power and make yourself in PR recession proof.

March 5, 2020

How will coronavirus affect your job?

As you magnify your responsibilities related to communications around this crisis, you should do one more thing.

February 27, 2020

It’s not what you pitch, it’s WHO

I reviewed about a hundred tweets from journalists about PR pitches… and I came to a somewhat surprising conclusion.

February 20, 2020

What’s a quick SEO tip for PR people?

Here are the 4 quickest and most impactful ways to boost the search-worthiness of your news releases and blog posts.

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