Media Pitching Ideas & Examples, Page 2

November 10, 2021

A PR disaster

I believe most of what you read about PR crises is, at best, ill-informed and, at worst, flat wrong.

November 3, 2021

What you’d do with an extra hour

“Fall back” seems like a precious gift. What if it were every week?

October 22, 2021

Good lessons from bad PR pitches – October 2021 edition

I thought I had seen the weirdest pitches ever, but this is my new number one.

October 6, 2021

Journalists are humans too

You know this, of course. But does it influence the way you pitch?

September 29, 2021

My mini-controversy

This experience highlighted some lessons about knowing when to hold your ground and when to bow to your audience’s preferences.

September 21, 2021

Good lessons from bad PR pitches – September 2021 edition

Ban this word and this new technique.

September 15, 2021

I am tempted to write a 16-word subject line

Analyzing 5.2 million pitches revealed a surprising finding related to subject line length.

September 8, 2021

Michael Smart hosts a game show

The prizes are placements, promotions, respect, and more! The rules are simple, but must be followed precisely. And they get more difficult as the game goes on.

September 1, 2021

Clear is the new clever when it comes to subject lines

A journalist reviewing pitches with me preferred headers that get right to the news.

August 25, 2021

This surprise angle dominated national coverage

Learn from this example how to flip the script on everyone else’s big news.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

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