Category: Good Lessons from Bad PR Pitches

Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples

September 29, 2022

Good lessons from bad PR pitches – September 2022

When a journalist blocks an entire agency, the first truly innovative pitching strategy I’ve seen in years, and the surprise about pitches around the Queen’s death.

August 25, 2022

Good lessons from bad PR pitches – August 2022 edition

Pumpkin spice pitches in August, three forms of blind media targeting, and an all-new way to mess up mail merges.

July 28, 2022

Good lessons from bad PR pitches – July 2022 edition

In a series of complete coincidences, journalists gave us 9 helpful templates for PR.

June 28, 2022

Good lessons from bad PR pitches – June 2022 edition

A timeless dilemma, comically ill-timed out-of-office responders, and how a maturing industry leads to more substantive pitches.

May 31, 2022

Good lessons from bad PR pitches – May 2022 edition

This month’s journo tweets include an artful depiction of the enduring tension between journalists and the pitching pros who love them.

April 26, 2022

Good lessons from bad PR pitches – April 2022 edition

An important reminder to never automate pitch customization, why you should cherish the valuable real estate at the top of your pitch, and a keen act of newsjacking.

March 29, 2022

Good lessons from bad PR pitches – March 2022 edition

Whether and how to pitch at the same time as a sensitive situation – and other useful tidbits from the last month.

February 23, 2022

Good lessons from bad PR pitches – February 2022 edition

I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.

January 26, 2022

Good lessons from bad PR pitches – January 2022 edition

Why to skip honorifics in pitch openings, how to know whether you can use an editor’s personal email, and one of the kindest journalism gestures in history.

December 28, 2021

Good lessons from bad PR pitches – December 2021 edition

New pitching buzzwords to avoid, plus when you should and shouldn’t include coverage links.