Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples
Things not to say to a journalist; the only complaint about World Cup pitches; what happens when you pitch on a holiday.
In the spirit of Thanksgiving, I set out to put a positive spin on the PR outreach that journalists are complaining about on Twitter. And then I did an about-face.
Two journalists debated this question on Twitter: Are PR people useless, or invaluable?
When a journalist blocks an entire agency, the first truly innovative pitching strategy I’ve seen in years, and the surprise about pitches around the Queen’s death.
Pumpkin spice pitches in August, three forms of blind media targeting, and an all-new way to mess up mail merges.
In a series of complete coincidences, journalists gave us 9 helpful templates for PR.
A timeless dilemma, comically ill-timed out-of-office responders, and how a maturing industry leads to more substantive pitches.
This month’s journo tweets include an artful depiction of the enduring tension between journalists and the pitching pros who love them.
An important reminder to never automate pitch customization, why you should cherish the valuable real estate at the top of your pitch, and a keen act of newsjacking.
Whether and how to pitch at the same time as a sensitive situation – and other useful tidbits from the last month.