Category: Good Lessons from Bad PR Pitches

Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples

April 26, 2022

Good lessons from bad PR pitches – April 2022 edition

An important reminder to never automate pitch customization, why you should cherish the valuable real estate at the top of your pitch, and a keen act of newsjacking.

March 29, 2022

Good lessons from bad PR pitches – March 2022 edition

Whether and how to pitch at the same time as a sensitive situation – and other useful tidbits from the last month.

February 23, 2022

Good lessons from bad PR pitches – February 2022 edition

I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.

January 26, 2022

Good lessons from bad PR pitches – January 2022 edition

Why to skip honorifics in pitch openings, how to know whether you can use an editor’s personal email, and one of the kindest journalism gestures in history.

December 28, 2021

Good lessons from bad PR pitches – December 2021 edition

New pitching buzzwords to avoid, plus when you should and shouldn’t include coverage links.

November 23, 2021

Good lessons from bad PR pitches – November 2021 edition

A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.

October 22, 2021

Good lessons from bad PR pitches – October 2021 edition

I thought I had seen the weirdest pitches ever, but this is my new number one.

September 21, 2021

Good lessons from bad PR pitches – September 2021 edition

Ban this word and this new technique.

August 19, 2021

Good lessons from bad PR pitches – August 2021 edition

Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?

July 20, 2021

Good lessons from bad PR pitches – July 2021 edition

Incredulous journalists are not always correct about PR practices.