Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples
A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.
I thought I had seen the weirdest pitches ever, but this is my new number one.
Ban this word and this new technique.
Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?
Incredulous journalists are not always correct about PR practices.
Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.
Instead of criticizing these PR pros, I think you should try to hire them, or people like them.
Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.
Why you should avoid subject line “tricks” and holiday-themed pitches.
Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).