Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples
Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.
Instead of criticizing these PR pros, I think you should try to hire them, or people like them.
Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.
Why you should avoid subject line “tricks” and holiday-themed pitches.
Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).
You already knew not to pitch during a national crisis, but here are two journalist Twitter rants that have some value.
The word you should leave out of your subject lines, the risks and rewards of being over-the-top, and what we can learn from the journalist’s dilemma
Reporters found these angles remarkable – but for the wrong reasons.
The Muck Rack Blog gathers them, I break them down.
Each month I function as your “journalist interpreter,” highlighting the helpful feedback and pointing out when one person’s strongly held views may not represent all journalists.
