Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples
I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.
Why to skip honorifics in pitch openings, how to know whether you can use an editor’s personal email, and one of the kindest journalism gestures in history.
New pitching buzzwords to avoid, plus when you should and shouldn’t include coverage links.
A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.
I thought I had seen the weirdest pitches ever, but this is my new number one.
Ban this word and this new technique.
Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?
Incredulous journalists are not always correct about PR practices.
Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.
Instead of criticizing these PR pros, I think you should try to hire them, or people like them.