Category: Good Lessons from Bad PR Pitches

Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples

November 23, 2021

Good lessons from bad PR pitches – November 2021 edition

A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.

October 22, 2021

Good lessons from bad PR pitches – October 2021 edition

I thought I had seen the weirdest pitches ever, but this is my new number one.

August 19, 2021

Good lessons from bad PR pitches – August 2021 edition

Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?

July 20, 2021

Good lessons from bad PR pitches – July 2021 edition

Incredulous journalists are not always correct about PR practices.

June 18, 2021

Good lessons from bad PR pitches – June 2021 edition

Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.

May 20, 2021

Good lessons from bad PR pitches – May 2021 edition

Instead of criticizing these PR pros, I think you should try to hire them, or people like them.

April 23, 2021

Good lessons from bad PR pitches – April 2021 edition

Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.

March 24, 2021

Good lessons from bad PR pitches – March 2021 edition

Why you should avoid subject line “tricks” and holiday-themed pitches.

February 22, 2021

Good lessons from bad PR pitches – Feb. 2021 edition

Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).