Category: Good Lessons from Bad PR Pitches

Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples

June 18, 2021

Good lessons from bad PR pitches – June 2021 edition

Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.

May 20, 2021

Good lessons from bad PR pitches – May 2021 edition

Instead of criticizing these PR pros, I think you should try to hire them, or people like them.

April 23, 2021

Good lessons from bad PR pitches – April 2021 edition

Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.

March 24, 2021

Good lessons from bad PR pitches – March 2021 edition

Why you should avoid subject line “tricks” and holiday-themed pitches.

February 22, 2021

Good lessons from bad PR pitches – Feb. 2021 edition

Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).

January 29, 2021

Good lessons from bad PR pitches – Jan. 2021 edition

You already knew not to pitch during a national crisis, but here are two journalist Twitter rants that have some value.

December 23, 2020

Good lessons from bad PR pitches – December edition

The word you should leave out of your subject lines, the risks and rewards of being over-the-top, and what we can learn from the journalist’s dilemma

November 24, 2020

Good lessons from bad PR pitches – November edition

Reporters found these angles remarkable – but for the wrong reasons.

October 27, 2020

Good lessons from bad PR pitches – October edition

The Muck Rack Blog gathers them, I break them down.

September 29, 2020

More good lessons from bad PR pitches – September edition

Each month I function as your “journalist interpreter,” highlighting the helpful feedback and pointing out when one person’s strongly held views may not represent all journalists.