Category: Good Lessons from Bad PR Pitches

Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples

February 23, 2022

Good lessons from bad PR pitches – February 2022 edition

I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.

January 26, 2022

Good lessons from bad PR pitches – January 2022 edition

Why to skip honorifics in pitch openings, how to know whether you can use an editor’s personal email, and one of the kindest journalism gestures in history.

December 28, 2021

Good lessons from bad PR pitches – December 2021 edition

New pitching buzzwords to avoid, plus when you should and shouldn’t include coverage links.

November 23, 2021

Good lessons from bad PR pitches – November 2021 edition

A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.

October 22, 2021

Good lessons from bad PR pitches – October 2021 edition

I thought I had seen the weirdest pitches ever, but this is my new number one.

August 19, 2021

Good lessons from bad PR pitches – August 2021 edition

Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?

July 20, 2021

Good lessons from bad PR pitches – July 2021 edition

Incredulous journalists are not always correct about PR practices.

June 18, 2021

Good lessons from bad PR pitches – June 2021 edition

Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.

May 20, 2021

Good lessons from bad PR pitches – May 2021 edition

Instead of criticizing these PR pros, I think you should try to hire them, or people like them.