Category: Uncategorized

June 1, 2023

The power move that saved a great placement

When the news cycle gives you lemons, you can’t always make lemonade as quickly and as well as Jessica did in this example. But it’s worth a shot to try.

May 17, 2023

Zero overtime: junior employees & work-life balance in PR

This fringe result from the State of PR survey is surprising. Are junior employees missing an opportunity or setting healthy boundaries?

May 10, 2023

Work-life balance wins: Health-promoting habits for PR pros

Here are some inspiring (and stark) reminders that it all starts with your wellness.

May 3, 2023

Fav Hollywood depictions of PR

From “The West Wing” to “You’ve Got Mail,” here are my subscribers’ favorite depictions of PR in pop culture.

April 5, 2023

The decisions you make in your job are more valuable than the work you do

That’s the truth, even though your current work environment may not reflect it. If that’s the case, act according to this truth and you will eventually end up somewhere that does.

March 30, 2023

The new standard for PR pitches in the ChatGPT era

How do we craft pitches that intrigue journalists in an era where we’re fighting for their attention against an inbox full of computer-generated content?

March 22, 2023

The best-funded teams DON’T measure PR this way

Most PR people live in a constant state of FOMO that other PR teams can tie their results to their organization’s bottom line. That’s not the case.

March 15, 2023

Journalists fleeing Twitter? Hardly

Muck Rack just released its 2023 State of Journalism report. Here are some encouraging takeaways that may run against current conventional wisdom.

March 9, 2023

Pushing back on naysayers about AI and PR

Announcing my new newsletter: “Michael Smart’s AI in PR Newsletter.”

March 2, 2023

Never guessed this was a hot PR topic

“And don’t send it as an attachment, because that will trigger journalists’ spam filters.” That’s when the onslaught began.