Category: Uncategorized

April 3, 2024

Why PR works – in certain circumstances

I’ve been effectively persuaded by skilled media relations experts to spend money in favor of their clients. Here are lessons from my experience.

March 27, 2024

If your vision of PR success is blurry . . .

. . . I hope my experience in San Francisco last week can give you some inspiration.

March 21, 2024

This comms exec is pushing AI

Get ahead by experimenting with some low-risk, easy-to-learn approaches to generative AI. Here’s a quick-start guide.

March 14, 2024

Modern myths about journalists

Use the State of Journalism report to get a feel for journalists’ collective opinions and emerging trends – but rely on primary research when tailoring your next pitch.

March 7, 2024

From being a nobody to WSJ star

I was listening to an interview with the WSJ personal tech columnist when she unknowingly dropped a delicious morsel of media relations goodness.

February 28, 2024

Twice as nice: same story, same outlet

Here is proof that one of the most persistent myths in PR is, in fact, a myth. All it takes is some creativity.

February 21, 2024

Valentine’s Day backlash for the win

There were so many holiday pitches in journalists’ inboxes, yours barely had a chance. Unless it adopted a contrarian angle like this one.

February 15, 2024

“Sales” shouldn’t be a dirty word to PR pros

When you find yourself “writing a pitch” instead of “connecting with a journalist,” follow this example from effective salespeople.

February 1, 2024

Borrow this PR management technique from Amazon

There are several ways you can apply this practice and help your company’s or client’s culture of innovation.

January 24, 2024

New stellar resource for PR measurement

This brand-new, brief, takeaway-dense course is free – and worth your time.