Category: Uncategorized

June 30, 2020

When is YOUR Independence Day? The Sequel

You might think my goal with these posts is to help you do PR better. But that doesn’t capture it. My goal is to help you work toward becoming independent…

June 22, 2020

More good lessons from bad PR pitches

Another month, another breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches. ICYMI, last month I designated the 6 Genres of Annoyed Journalists’…

June 17, 2020

The yo-yo

At various points over the last week or so, my hopes (and maybe yours?) have been dashed. COVID cases decline steadily . . . and then start climbing in many…

June 10, 2020

Last day (and why I hate fear-based marketing)

The typical marketing playbook says I should remind you of the uncertainty and worry you’re feeling about the economy and disruption in society. And how you’re gonna fail if you…

June 3, 2020

I was paralyzed by uncertainty

I was pacing my office, thinking, “Is this the right time to go forward with a free training webinar titled Some Good News?” When I conceived and began promoting the…

May 27, 2020

Some good news: How COVID-era PR pros are succeeding NOW

I’m picking up where John Krasinski left off . . . and sharing “some good news” about PR wins happening since COVID hit. But this is more than just celebrating…

May 21, 2020

6 genres of annoyed journalists’ tweets

In this monthly feature, I extrapolate good lessons from the bad pitches my friends at Muck Rack assemble on their blog. The “Don’t try to be nice to me” tweet:…

May 13, 2020

“The results always come”

This week I was talking to someone I respect as a “Media Relations Master,” grilling her on her methods. She’s super successful, but at the very end of our conversation,…

May 6, 2020

The Rise of a Vegan Skywalker

This week we live in a world where Costco will only let us buy three items of meat after we wait in line six feet apart, but we can watch…

April 29, 2020

Reuters editor’s take on pitching now

Yesterday I appeared on a PR News webinar alongside a Reuters business editor who has a great attitude about working with PR people. She’s Lauren Young, and I asked her…