Category: Uncategorized

November 24, 2020

Good lessons from bad PR pitches – November edition

The Muck Rack Blog gathers them, I break them down. Previous editions: October, September, August I’m not being sarcastic: Journalists don’t like it when you try to be empathetic https://twitter.com/hiltzikm/status/1324455541024804864…

November 23, 2020

A message of hope and healing

In this week of Thanksgiving in the U.S., here’s a more personal message than usual: Russell Nelson was a pioneering heart surgeon who saved hundreds of lives, so it was…

November 18, 2020

Maximizing a big announcement

Did you know that the dimensions of the header on a LinkedIn company profile are different than the ones on your personal profile? And different still from the dimensions of…

November 11, 2020

Where to hold a press conference?

When I typed “four” into Google just before starting to write this post for you, the top suggested result was “Four Seasons Total Landscaping” in Philadelphia. The online frenzy over…

November 4, 2020

1 PR takeaway from election

Regardless of how things turn out, the polls were wrong – again. [I’m trying to make this note as timely yet apolitical as possible, so if you’re looking for a…

October 27, 2020

Good lessons from bad PR pitches – October edition

The Muck Rack Blog gathers them, I break them down. Previous editions: September, August, July New trend: Journalists surprised that PR people look at their public social media accounts https://twitter.com/Tara_Santora/status/1316015092949868546…

October 21, 2020

This is your inflection point

Something happened today that figuratively smacked me upside the head and screamed at me, “Everyone’s PR careers are permanently altered, but many of them don’t even know it.” Right now,…

October 14, 2020

New free resource: learn from thriving PR pros

Some PR pros are having their best years ever in 2020. I’ve gathered the lessons they’re applying and put them together into an action-rich, fast-paced, FREE webinar for you next…

October 7, 2020

Be the exception

Every time I think about bad advice, I can’t shake the lyric from The Lonely Island’s hilarious parody of cautionary wisdom, “YOLO”: And here’s another piece of ad-vice Stay away…

September 30, 2020

She’ll tell me straight to my face

The autobiography of Disney’s CEO contains the most valuable lesson any PR person can ever learn about working with executives. I found The Ride of a Lifetime by Bob Iger…