Media Pitching Ideas & Examples

September 29, 2022

Good lessons from bad PR pitches – September 2022

When a journalist blocks an entire agency, the first truly innovative pitching strategy I’ve seen in years, and the surprise about pitches around the Queen’s death.

September 21, 2022

PR Olympics

Whether it’s swimming or running, phone pitching or content creation, when you lean into your natural gifts, the results can be pretty amazing.

September 14, 2022

National journalist: Write your pitch backwards

You have more influence than you think. Something as simple as the order of the items in your pitch has the power to grab or lose a journalist right from the beginning.

September 7, 2022

My analysis of 14 *million* pitches

Learn from the best-performing subject lines and pitch angles during my free upcoming webinar.

August 31, 2022

Elevate diverse PR talent without tokenizing

Our expert shared these tips for building more representative teams through better recruiting, interviewing, and mentoring practices.

August 25, 2022

Good lessons from bad PR pitches – August 2022 edition

Pumpkin spice pitches in August, three forms of blind media targeting, and an all-new way to mess up mail merges.

August 10, 2022

Learn story framing from Top Gun publicity playbook

Here are some of the story formulas you can borrow from the summer blockbuster.

August 3, 2022

Winning the summer lull

Whether you’re overwhelmed with work or frustrated by summer doldrums, these tips will help you get more done.

July 28, 2022

Good lessons from bad PR pitches – July 2022 edition

In a series of complete coincidences, journalists gave us 9 helpful templates for PR.

July 20, 2022

PR pros like you are worth their weight in milk

We have been helping people see the value of PR since we started in this biz. And the best way to do this is to make sure *you* understand your value as a PR professional.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

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