There’s PR writing that gets results and there’s PR writing that puts people to sleep.
Just imagine taking a stack of news releases and reading them out loud at your next dinner party. That would probably be the last dinner party at your home that anyone would come to.
While this is a silly story, it describes what we’re up against in PR in 2017 and beyond:
We’re dealing with the challenge of connecting with people in a way that inspires, empowers and motivates them to take action.
If you do this well, people call you a PR genius. If you can’t do this, your work will be completely invisible.
A while ago I discovered someone who is making these connections at an expert level and getting amazing results. He’s an ex-Forbes reporter who now the internal news team at GE. He trains his team there to tell stories that spread and get shared.
I recorded an entire presentation where he reveals how to do this.
Here’s a short list of what he talks about:
– How to structure stories in PR in a way that will “pre-program” them to spread easily.
– How to write more effective PR content by completely taking your focus OFF the product/person/company/cause you think you’re supposed to feature. (This is extremely counterintuitive, but it’s genius!)
– Proven “Dos and Don’ts” for making sure that your stories get noticed. This is not rocket science, but it IS human science. Humans are wired to respond to certain types of stories.
– How you can “push back” internally to get the types of stories you need to make them successful.
The good news is that this single presentation could change the way you view PR for years.
The bad news is that this presentation is not something you can buy.
But it IS available to anyone who enrolls in the Definitive Guide to PR Writing course before tomorrow (Friday) at 5PM PST. You’ll also save $200 off of regular price. But you have to enroll before Friday’s deadline.
Between the skills you learn in the writing course AND the Storytelling Secrets presentation you’ll get as a bonus, you will be very well prepared to make 2018 your best year in PR yet.
Just imagine taking a stack of news releases and reading them out loud at your next dinner party. That would probably be the last dinner party at your home that anyone would come to. While this is a silly story, it describes what we’re up against in PR in 2017 and beyond.