October 21, 2020

This is your inflection point

Everyone’s PR careers are permanently altered, but many of them don’t even know it.

October 14, 2020

New free resource: learn from thriving PR pros

Some pros are having their best years ever in 2020. I’ve gathered the lessons they’re applying and put them together into an action-rich, fast-paced webinar.

October 7, 2020

Be the exception

Reading the worst PR advice you’ve ever been given was both hilarious and disturbing. It also reminded me of an experience I had that comes with an important lesson.

September 30, 2020

She’ll tell me straight to my face

The autobiography of Disney’s CEO contains the most valuable lesson any PR person can ever learn about working with executives.

September 29, 2020

More good lessons from bad PR pitches – September edition

Each month I function as your “journalist interpreter,” highlighting the helpful feedback and pointing out when one person’s strongly held views may not represent all journalists.

September 23, 2020

Pitching podcasts

With 37% of the population listening to podcasts, PR pros can’t ignore this channel. Learn how to reach and build a deeper connection with your target audience.

September 16, 2020

10 things they hate about us

I recently finished a project where I read and categorized all 560 tweets from journalists about PR pitches over the past three years.

September 9, 2020

Bad advice

Most advice we get is trying to be helpful. The problem is it comes from people who don’t truly understand today’s media landscape.

September 2, 2020

One action leads to cascade of pitching success

Learn how this company broke their record with more than 300 media placements in 2019, then pulled in $33 million in earned media during this pandemic.

August 26, 2020

What a Reuters editor wants

She was kind enough to join me for a virtual training event a couple weeks ago where she reacted to 11 real pitches, live.

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