Media Pitching Ideas & Examples

February 6, 2025

News doesn’t have to be new

Find a creative but relevant timely hook that gives journalists a reason to cover it NOW.

January 30, 2025

Turn routine pitches into headlines with this simple twist

If you ask both a journalist and a PR pro, “What makes something newsworthy?” – there’s one answer the PR pro will never give, yet it’s the same one the journalist might say most often.

January 23, 2025

From the bottom up: how AI is changing PR

Muck Rack just released their third annual State of AI in PR report. Here’s why the findings are great news for you as an individual PR pro.

January 16, 2025

My failed attempt at patiently hurrying – prediction for 2025

The PR job market may soften, but don’t respond by reverting to the “hustle culture.” Instead, let’s build a “focus culture.”

January 9, 2025

The annoying buzzword worth billions

I rolled my eyes when I saw the tagline. Then I remembered my similar reaction to a company’s buzzword-laden branding about 10 years ago.

January 1, 2025

Try to “lose” your job

Your ultimate goal is to achieve more independence and fulfillment in your career. And to succeed at that, you must go way beyond taking orders.

December 26, 2024

Top 5: the best of 2024

In case you missed them, here are my best messages from the year just ended.

December 19, 2024

From tiny house to two-story

It’s a holiday tradition around here to step back and consider broader themes of a fulfilling life.

December 12, 2024

The surprising trait that made this PR pro exceptional

Align with top leadership and treat everyone the same. Over time, they’ll come to trust and respect you.

December 5, 2024

PR people outgive others

This season, if you haven’t found your cause yet, I’d like to invite you to join me in giving back.

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