Media Pitching Ideas & Examples

February 24, 2021

Don’t go back to normal

Whenever that day comes when we can live and work without COVID-induced constraints, I encourage you not to automatically revert to your previous way of working.

February 22, 2021

Good lessons from bad PR pitches – Feb. 2021 edition

Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).

February 10, 2021

Super Bowl ads we’re SUPPOSED to like

Too often in PR we wait for the media and Twitter to tell us “what people really think.” Remember these examples when it seems like “everyone” is saying bad things about the risk you’re taking.

January 29, 2021

Good lessons from bad PR pitches – Jan. 2021 edition

You already knew not to pitch during a national crisis, but here are two journalist Twitter rants that have some value.

January 27, 2021

Underrated media news this week

Here is one of the insights I shared with my Inner Circle on our annual “What Will Matter in PR This Year” training session.

January 20, 2021

PR & your Netflix watchlist

A useful lesson from pop culture: How to apply Netflix’s pure genius cross-targeting strategy to your PR work.

January 13, 2021

No phone for 5 days

I didn’t realize until after the experiment was done how absolutely necessary this was for my emotional health and professional effectiveness.

January 6, 2021

Inspiration for your 2021 pitching

As arduous as it was, 2020 did provide some inspiring pitch examples you can learn from.

December 29, 2020

What I’ll STOP doing in 2021

Too often we focus our resolutions on new or different stuff we force ourselves into – so I complement my “to do” list with a “stop doing” list.

December 23, 2020

Good lessons from bad PR pitches – December edition

The word you should leave out of your subject lines, the risks and rewards of being over-the-top, and what we can learn from the journalist’s dilemma

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

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