Media Pitching Ideas & Examples

May 11, 2022

Beat the FOMO

Follow these steps to stay ahead of the news cycle and not get left out of relevant stories.

May 4, 2022

Chicken fingers, focus, and PR success

This obsessively focused restaurant demonstrates a key to winning in PR.

April 26, 2022

Good lessons from bad PR pitches – April 2022 edition

An important reminder to never automate pitch customization, why you should cherish the valuable real estate at the top of your pitch, and a keen act of newsjacking.

March 30, 2022

Pitch Madness

Before the Final Four, tune up your media pitches.

March 29, 2022

Good lessons from bad PR pitches – March 2022 edition

Whether and how to pitch at the same time as a sensitive situation – and other useful tidbits from the last month.

March 23, 2022

Less is more

I’ll make this brief. PR writing has gotten out of hand.

March 16, 2022

Use this triangle to evaluate your career

Here is a framework you can use to gauge your career development and make adjustments if you’re not completely happy where you’re at.

March 9, 2022

Delicate PR lesson from Ukraine’s brave resistance

Using a war – or any political situation – as an example to illustrate a point about PR is fraught with peril.

February 28, 2022

Special wartime edition

I emailed the 100+ Ukrainians who subscribe to these posts and asked them how our PR community can help them. Here’s what I learned.

February 23, 2022

Good lessons from bad PR pitches – February 2022 edition

I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

Articles Right Form

This is the articles sidebar opt-in form and can be accessed under “Appearance” – “Widgets” – “Articles Sidebar” http://d.bbg.li/k8mDGs