Media Pitching Ideas & Examples

October 6, 2021

Journalists are humans too

You know this, of course. But does it influence the way you pitch?

September 29, 2021

My mini-controversy

This experience highlighted some lessons about knowing when to hold your ground and when to bow to your audience’s preferences.

September 21, 2021

Good lessons from bad PR pitches – September 2021 edition

Ban this word and this new technique.

September 15, 2021

I am tempted to write a 16-word subject line

Analyzing 5.2 million pitches revealed a surprising finding related to subject line length.

September 8, 2021

Michael Smart hosts a game show

The prizes are placements, promotions, respect, and more! The rules are simple, but must be followed precisely. And they get more difficult as the game goes on.

September 1, 2021

Clear is the new clever when it comes to subject lines

A journalist reviewing pitches with me preferred headers that get right to the news.

August 25, 2021

This surprise angle dominated national coverage

Learn from this example how to flip the script on everyone else’s big news.

August 19, 2021

Good lessons from bad PR pitches – August 2021 edition

Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?

August 18, 2021

Master earned media

My goal is to connect you with resources to increase your media placements. This week that’s easy, because the annual Earned Media Mastery summit is coming up.

August 11, 2021

Your “Pitching Personality”

Maureen and Jessica consistently land WSJ and NYT placements. But they do it very differently.

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