August 5, 2020

New free resource I put together

Achieve more and better PR results with this series of clips and excerpts from my Inner Circle sessions.

July 29, 2020

She rewrote this pitch on the fly – and it worked

Remember when COVID hit, and suddenly almost all your story angles fell flat? That’s what happened to Carly. Here’s how she rose to the challenge.

July 22, 2020

“I know you’ve heard of me” – Good Lessons from Bad (!!) PR Pitches

Here’s the July breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.

July 15, 2020

“You always know exactly what I need”

How do top journalists choose the examples for their stories? It would take a book-length treatment to fully answer that question, but here’s one successful approach.

July 8, 2020

Climb out of the PR mosh pit

You’re probably like most PR pros, slugging it out with hundreds of other people to get noticed in your target journalists’ email inboxes. Try these techniques instead.

June 30, 2020

When is YOUR Independence Day? The Sequel

You might think my goal with these posts is to help you do PR better. But that doesn’t capture it.

June 22, 2020

More good lessons from bad PR pitches

Another month, another breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.

June 17, 2020

The yo-yo

At various points over the last week or so, my hopes (and maybe yours?) have been dashed. But after the emotion of the moment passed, I realized the trap that I had set for myself.

June 10, 2020

Last day (and why I hate fear-based marketing)

I feel like we are riding a wave in the Inner Circle, a wave that’s steadily picking up energy.

June 3, 2020

I was paralyzed by uncertainty

It’s easy to see the uncertainty and fear right now. But the PR people who will come through this year of crisis the strongest are those who adapt and move forward.

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