Media Pitching Ideas & Examples

July 24, 2024

Why PR people release stupid statements they know are bad

I gotta believe the PR team inside CrowdStrike knew their CEO’s first public message after their recent massive fail wasn’t on point.

July 17, 2024

Secret, real reasons PR pros “did not respond to a request for comment”

With increasing frequency, journalists don’t treat the journalism/PR dynamic as a two-way street.

July 11, 2024

High-profile political comms doesn’t translate to regular PR success

Keep your strategies grounded in the realities of your market and organization size, so you can navigate the complexities of PR without getting lost in the spectacle of political communications.

July 2, 2024

AI is a bubble. So what?

Our AI success is independent of what media think matters to investors.

June 26, 2024

Axios piece is most important PR article of the year

This article is vital because similar fragmentation exists in every media “space” online.

June 20, 2024

The surprising staying power of Twitter/X

It is still a good platform for engaging many – but not all – journalists.

June 13, 2024

Short, updated guide to which AI tool is best for you

How do you integrate AI with your PR work and choose an AI platform? Keep it simple with this quick guide.

June 5, 2024

Not thrilled about utilizing leverage

Anyone else tired of corporate buzzwords? To join our movement, you need to follow these rules.

May 30, 2024

When you REALLY don’t feel like writing

Here are the hacks I employ to avoid procrastination and make sure I succeed at my writing projects. I think they’ll help you, too.

May 22, 2024

PR career advice – job market has shifted under your feet

Here are my updated tips for PR staffers seeking to shore up their job security.

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