Media Pitching Ideas & Examples

July 29, 2021

Why I choose Muck Rack over Cision and Meltwater (TL;DR)

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

July 29, 2021

Why I choose Muck Rack over Cision and Meltwater

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

July 20, 2021

Good lessons from bad PR pitches – July 2021 edition

Incredulous journalists are not always correct about PR practices.

July 15, 2021

Summer films & pitches should pack a punch

A call-to-action is the whole point of your pitch. And yet it is left out much of the time, or thrown in hastily at the end as an afterthought.

July 7, 2021

Back to the office with a new secret weapon

Take advantage of the increased focus you developed during WFH.

June 30, 2021

Create YOUR independence day

Here are some examples of Inner Circle members – PR people like you – who have recently achieved new measures of independence in how, where, when, and whether they work.

June 23, 2021

Fast & Furious NINE – the lesson in that

The spectre of Hollywood rehashing lowbrow but financially successful films has probably become so routine that you don’t even realize how amazing this is from a content-creation perspective.

June 18, 2021

Good lessons from bad PR pitches – June 2021 edition

Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.

June 16, 2021

Greedy shallow influencers?

Some people are surprised that I advocate that influencer relations should be part of one’s PR tool kit.

June 9, 2021

Tofu has no place at a BBQ

If you bite into a tofu hotdog, expecting it to be a juicy frank like the ones at the ballpark, you’re going to be disappointed. It’s about managing expectations.

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