April 1, 2020

Here’s how PR pros are innovating now

Whether you’re still swamped with COVID-19 crisis comms, or you’re sitting on your hands because you have nothing to do, it’s time to start innovating.

March 25, 2020

Media pitching during COVID-19 – what you should and shouldn’t pitch

How do you know what’s okay to pitch, and what’s insensitive? This post uses journo tweets to explain the sweet spot.

March 20, 2020

How to confront this crisis as a PR pro

In chaos, new opportunities are created. Learn how to uncover them for yourself.

March 5, 2020

How will coronavirus affect your job?

As you magnify your responsibilities related to communications around this crisis, you should do one more thing.

February 27, 2020

It’s not what you pitch, it’s WHO

I reviewed about a hundred tweets from journalists about PR pitches… and I came to a somewhat surprising conclusion.

February 20, 2020

What’s a quick SEO tip for PR people?

Here are the 4 quickest and most impactful ways to boost the search-worthiness of your news releases and blog posts.

February 12, 2020

Sick of Valentine’s? This is for you

Everybody knows the tired PR trick of tying a media pitch to a holiday. Use this simple formula instead.

February 6, 2020

Death of a mentor

Can someone you’ve never met or spoken with be your mentor? I say yes.

January 30, 2020

“Stop acting like roadkill”

The most overlooked and yet most important element in your media relations tool kit is your mindset.

January 23, 2020

Only time I’ll mention the impeachment

It started. And it’s only going to get worse as we get deeper into the election year. All politics, all the time. Here is a different media trend that works in your favor.

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