September 29, 2020

More good lessons from bad PR pitches – September edition

Each month I function as your “journalist interpreter,” highlighting the helpful feedback and pointing out when one person’s strongly held views may not represent all journalists.

September 23, 2020

Pitching podcasts

With 37% of the population listening to podcasts, PR pros can’t ignore this channel. Learn how to reach and build a deeper connection with your target audience.

September 16, 2020

10 things they hate about us

I recently finished a project where I read and categorized all 560 tweets from journalists about PR pitches over the past three years.

September 9, 2020

Bad advice

Most advice we get is trying to be helpful. The problem is it comes from people who don’t truly understand today’s media landscape.

September 2, 2020

One action leads to cascade of pitching success

Learn how this company broke their record with more than 300 media placements in 2019, then pulled in $33 million in earned media during this pandemic.

August 26, 2020

What a Reuters editor wants

She was kind enough to join me for a virtual training event a couple weeks ago where she reacted to 11 real pitches, live.

August 24, 2020

More good lessons from bad PR pitches – August edition

The Muck Rack Blog gathers ‘em, I break ‘em down here, every month.

August 19, 2020

My head hurts vs nerding out

Do you ever wonder if you’re doing the right thing with your life? Or at least your career?

August 12, 2020

Earned media mastery

Many PR training videos are free webinars that are nice, but not remarkable. You get what you pay for. But there’s an exception: the Earned Media Mastery summit.

August 5, 2020

New free resource I put together

Achieve more and better PR results with this series of clips and excerpts from my Inner Circle sessions.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

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