You might think my goal with these posts is to help you do PR better. But that doesn’t capture it.
Another month, another breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.
At various points over the last week or so, my hopes (and maybe yours?) have been dashed. But after the emotion of the moment passed, I realized the trap that I had set for myself.
I feel like we are riding a wave in the Inner Circle, a wave that’s steadily picking up energy.
It’s easy to see the uncertainty and fear right now. But the PR people who will come through this year of crisis the strongest are those who adapt and move forward.
I’m picking up where John Krasinski left off and sharing “some good news” about PR wins.
Each month I extrapolate good lessons from the bad pitches that journalists have been recently tweeting about.
I was grilling a “Media Relations Master” on her methods. After I asked my last question, she pondered a moment, then said something that made me grin.
There is scarcity and abundance, contraction and growth… at the same time. To be on the growth side of that equation, you need to adapt and learn with the changing times.