Here are some of the story formulas you can borrow from the summer blockbuster.
Whether you’re overwhelmed with work or frustrated by summer doldrums, these tips will help you get more done.
In a series of complete coincidences, journalists gave us 9 helpful templates for PR.
We have been helping people see the value of PR since we started in this biz. And the best way to do this is to make sure *you* understand your value as a PR professional.
This is the story of how Beau McDermott went from watching his email pitches get ignored… to getting called and texted by journalists minutes after he emailed them.
Here’s what your first boss wished you did but didn’t tell you.
A timeless dilemma, comically ill-timed out-of-office responders, and how a maturing industry leads to more substantive pitches.
Look beyond the top-level findings to get more than your share of coverage.
Many pitching pros haven’t recognized that economics have changed the calculus for many journalists.
What gives you more control over your message, is more credible than a blog post, and provides valuable backlinks from high-authority websites?