Follow these steps to stay ahead of the news cycle and not get left out of relevant stories.
This obsessively focused restaurant demonstrates a key to winning in PR.
An important reminder to never automate pitch customization, why you should cherish the valuable real estate at the top of your pitch, and a keen act of newsjacking.
Whether and how to pitch at the same time as a sensitive situation – and other useful tidbits from the last month.
Here is a framework you can use to gauge your career development and make adjustments if you’re not completely happy where you’re at.
Using a war – or any political situation – as an example to illustrate a point about PR is fraught with peril.
I emailed the 100+ Ukrainians who subscribe to these posts and asked them how our PR community can help them. Here’s what I learned.
I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.