Stop trying to be the hero. Instead, find an adjacent organization to partner with in a news-friendly way.
You may have a member of the class of 2026 in your life, or a junior teammate, who could benefit from these tips.
Why do PR pros trust journalists when they say no, but doubt them when they say yes? Don’t punish your own momentum.
AI engines reward the same clear, concrete writing journalists have always demanded.
This month’s Atlantic cover story has a fun and informative PR lesson: Not every big outlet deserves your CEO.
Here’s an important lesson about the blind spot even brilliant business leaders can have around third-party credibility.
According to the new State of Journalism report from Muck Rack, 78% of journalists want this – but only 16% say pitches deliver it.
For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.
Here are 3 ways to radically reduce the risk of AI inaccuracies when researching facts.
Newsletter targeting is still an “add on” for a lot of PR pros. Use this process to build yourself a repeatable newsletter-discovery habit.
