Media Pitching Ideas & Examples

November 30, 2022

New “Spirited” holiday film slams PR people

It’s another exaggerated pop culture depiction of our profession – but it had enough of a grain of truth in it to teach me a lesson.

November 23, 2022

Good lessons from bad PR pitches – November 2022

In the spirit of Thanksgiving, I set out to put a positive spin on the PR outreach that journalists are complaining about on Twitter. And then I did an about-face.

November 16, 2022

PR tech tools beyond the usual suspects

What are some of the free/cheap tech tools that savvy PR pros are using to save time and get better results?

November 9, 2022

Does PR writing stress you out?

Three ways to simplify your writing process, reduce your stress, and create a more compelling and persuasive final product.

November 2, 2022

Air fryers show why former journos struggle to transition to PR

My instincts as a former journalist sometimes worked against me as a PR pro. I needed to remember this key element that made me successful as a journalist.

October 27, 2022

Good lessons from bad PR pitches – October 2022

Two journalists debated this question on Twitter: Are PR people useless, or invaluable?

September 29, 2022

Good lessons from bad PR pitches – September 2022

When a journalist blocks an entire agency, the first truly innovative pitching strategy I’ve seen in years, and the surprise about pitches around the Queen’s death.

September 21, 2022

PR Olympics

Whether it’s swimming or running, phone pitching or content creation, when you lean into your natural gifts, the results can be pretty amazing.

September 14, 2022

National journalist: Write your pitch backwards

You have more influence than you think. Something as simple as the order of the items in your pitch has the power to grab or lose a journalist right from the beginning.

September 7, 2022

My analysis of 14 *million* pitches

Learn from the best-performing subject lines and pitch angles during my free upcoming webinar.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

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