Media Pitching Ideas & Examples

September 21, 2021

Good lessons from bad PR pitches – September 2021 edition

Ban this word and this new technique.

September 15, 2021

I am tempted to write a 16-word subject line

Analyzing 5.2 million pitches revealed a surprising finding related to subject line length.

September 8, 2021

Michael Smart hosts a game show

The prizes are placements, promotions, respect, and more! The rules are simple, but must be followed precisely. And they get more difficult as the game goes on.

September 1, 2021

Clear is the new clever when it comes to subject lines

A journalist reviewing pitches with me preferred headers that get right to the news.

August 25, 2021

This surprise angle dominated national coverage

Learn from this example how to flip the script on everyone else’s big news.

August 19, 2021

Good lessons from bad PR pitches – August 2021 edition

Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?

August 18, 2021

Master earned media

My goal is to connect you with resources to increase your media placements. This week that’s easy, because the annual Earned Media Mastery summit is coming up.

August 11, 2021

Your “Pitching Personality”

Maureen and Jessica consistently land WSJ and NYT placements. But they do it very differently.

July 29, 2021

Why I choose Muck Rack over Cision and Meltwater (TL;DR)

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

July 29, 2021

Why I choose Muck Rack over Cision and Meltwater

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

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