Media Pitching Ideas & Examples

August 10, 2022

Learn story framing from Top Gun publicity playbook

Here are some of the story formulas you can borrow from the summer blockbuster.

August 3, 2022

Winning the summer lull

Whether you’re overwhelmed with work or frustrated by summer doldrums, these tips will help you get more done.

July 28, 2022

Good lessons from bad PR pitches – July 2022 edition

In a series of complete coincidences, journalists gave us 9 helpful templates for PR.

July 20, 2022

PR pros like you are worth their weight in milk

We have been helping people see the value of PR since we started in this biz. And the best way to do this is to make sure *you* understand your value as a PR professional.

July 13, 2022

The century-old tech that improves your email pitches

This is the story of how Beau McDermott went from watching his email pitches get ignored… to getting called and texted by journalists minutes after he emailed them.

June 30, 2022

Career tips good enough for my own daughter

Here’s what your first boss wished you did but didn’t tell you.

June 28, 2022

Good lessons from bad PR pitches – June 2022 edition

A timeless dilemma, comically ill-timed out-of-office responders, and how a maturing industry leads to more substantive pitches.

June 22, 2022

Unlikely insights from study of PR world

Look beyond the top-level findings to get more than your share of coverage.

June 15, 2022

Shift to digital subscriptions changes PR pitching

Many pitching pros haven’t recognized that economics have changed the calculus for many journalists.

June 9, 2022

Get more than your share of coverage with this tactic

What gives you more control over your message, is more credible than a blog post, and provides valuable backlinks from high-authority websites?

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