Whenever that day comes when we can live and work without COVID-induced constraints, I encourage you not to automatically revert to your previous way of working.
Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).
Too often in PR we wait for the media and Twitter to tell us “what people really think.” Remember these examples when it seems like “everyone” is saying bad things about the risk you’re taking.
You already knew not to pitch during a national crisis, but here are two journalist Twitter rants that have some value.
Here is one of the insights I shared with my Inner Circle on our annual “What Will Matter in PR This Year” training session.
A useful lesson from pop culture: How to apply Netflix’s pure genius cross-targeting strategy to your PR work.
I didn’t realize until after the experiment was done how absolutely necessary this was for my emotional health and professional effectiveness.
As arduous as it was, 2020 did provide some inspiring pitch examples you can learn from.
Too often we focus our resolutions on new or different stuff we force ourselves into – so I complement my “to do” list with a “stop doing” list.
The word you should leave out of your subject lines, the risks and rewards of being over-the-top, and what we can learn from the journalist’s dilemma