November 24, 2020

Good lessons from bad PR pitches – November edition

Reporters found these angles remarkable – but for the wrong reasons.

November 23, 2020

A message of hope and healing

In this week of Thanksgiving in the U.S., here’s a more personal message than usual.

November 18, 2020

Maximizing a big announcement

How sweet it is when you can point not only to a magazine cover you landed, but to qualified sales leads you are directly responsible for.

November 11, 2020

Where to hold a press conference?

The online frenzy over the Trump campaign’s choice of location for their press conference reminded me of a question I get from time to time.

November 4, 2020

1 PR takeaway from election

Regardless of how things turn out, the polls were wrong – again. Here’s what we can learn from “Survey Fail: The Sequel.”

October 27, 2020

Good lessons from bad PR pitches – October edition

The Muck Rack Blog gathers them, I break them down.

October 21, 2020

This is your inflection point

Everyone’s PR careers are permanently altered, but many of them don’t even know it.

October 14, 2020

New free resource: learn from thriving PR pros

Some pros are having their best years ever in 2020. I’ve gathered the lessons they’re applying and put them together into an action-rich, fast-paced webinar.

October 7, 2020

Be the exception

Reading the worst PR advice you’ve ever been given was both hilarious and disturbing. It also reminded me of an experience I had that comes with an important lesson.

September 30, 2020

She’ll tell me straight to my face

The autobiography of Disney’s CEO contains the most valuable lesson any PR person can ever learn about working with executives.

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