Everybody knows the tired PR trick of tying a media pitch to a holiday. Use this simple formula instead.
Can someone you’ve never met or spoken with be your mentor? I say yes.
The most overlooked and yet most important element in your media relations tool kit is your mindset.
It started. And it’s only going to get worse as we get deeper into the election year. All politics, all the time. Here is a different media trend that works in your favor.
“I feel pretty much in control of my life and work and how I spend my time.” Do you know anyone who says things like that?
There’s a temptation to make and keep outlandish New Year’s resolutions. But I have a suggestion: Do exactly the opposite.
I had lunch with my college roommate who is now a physician. And found that our practices share something remarkable in common.
My friend John is relaxing this holiday season, not doing any work at all. In fact, he’s been lounging like this since Thanksgiving. Sounds great, right? Wrong.
How weird is it that when we’re in college we spend SO MUCH time, effort, and money on learning – and then after we start working, we’re “too busy” for learning?
The best pitches I saw in 2019 increasingly had one thing in common.