Focus 80% of your effort on 20% of your media list. Here’s how I’d apply this rule in the GEO era.
These tried-and-true PR tools/courses will give you a boost heading into 2026.
Every once in a while, PR lets you watch someone’s private, no-way-this-ever-happens dream come true.
Broadening your definition of media for your target list isn’t about adding a new column called “podcasts” or “newsletters.” It’s about asking this question.
Here are four types of philosophies toward AI, and how to work with each. Which one describes your boss?
Replace routine with rewarding work that fully engages you – work that’s meaningful and aligned with your gifts and expertise.
Expand your reach by changing the angle and aiming at different desks.
Here are the three critical traits that separate them from other PR pros.
AI won’t replace you, but it will split the field.
