Many PR people initially bristle at these tactics because they seem “out of touch.” But if you can set aside your initial hesitation, you will likely see some improved results.

I saw this while helping one of my Inner Circle members refine her pitch. We worked on it, and then she placed the story in the Wall Street Journal. Here are the details.

There’s a “syndrome” I’ve observed about some otherwise skilled and experienced PR pros who attend my trainings. Here’s how one workshop attendee overcame it.

I stumbled onto a profound communications lesson when “Old Town Road” broke the record for most weeks at number one – in the entire 60+ year history of the Billboard charts.

Check out the Earned Media Mastery summit. I seriously have no idea how the organizers pulled together so many powerhouse presenters for this event.