June 30, 2020

When is YOUR Independence Day? The Sequel

You might think my goal with these posts is to help you do PR better. But that doesn’t capture it.

June 22, 2020

More good lessons from bad PR pitches

Another month, another breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.

June 17, 2020

The yo-yo

At various points over the last week or so, my hopes (and maybe yours?) have been dashed. But after the emotion of the moment passed, I realized the trap that I had set for myself.

June 10, 2020

Last day (and why I hate fear-based marketing)

I feel like we are riding a wave in the Inner Circle, a wave that’s steadily picking up energy.

June 3, 2020

I was paralyzed by uncertainty

It’s easy to see the uncertainty and fear right now. But the PR people who will come through this year of crisis the strongest are those who adapt and move forward.

May 27, 2020

Some good news: How COVID-era PR pros are succeeding NOW

I’m picking up where John Krasinski left off and sharing “some good news” about PR wins.

May 21, 2020

6 genres of annoyed journalists’ tweets

Each month I extrapolate good lessons from the bad pitches that journalists have been recently tweeting about.

May 13, 2020

“The results always come”

I was grilling a “Media Relations Master” on her methods. After I asked my last question, she pondered a moment, then said something that made me grin.

May 6, 2020

The Rise of a Vegan Skywalker

There is scarcity and abundance, contraction and growth… at the same time. To be on the growth side of that equation, you need to adapt and learn with the changing times.

April 29, 2020

Reuters editor’s take on pitching now

I appeared on a PR News webinar alongside a Reuters business editor who has a great attitude about working with PR people. Here are some of my takeaways.

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