Find a new asset that could save an overworked journalist time or make your story easier for them to choose.
I couldn’t take my eyes off it. And it occurred to me that pitch writing would benefit from the same approach.
When it comes to core deliverables, writing your own first draft pays off in the long run.
Here is what differentiated Costco from competitors who are probably bummed they were left out of the piece.
Here’s the next installment in my ongoing series for every PR pro who dreams of going out on their own.
No matter how much we as PR pros like to think otherwise, communication at its core isn’t primarily about facts and sources.
Stop trying to be the hero. Instead, find an adjacent organization to partner with in a news-friendly way.
