This is a media relations taboo worth challenging.
The real change happens when you realign the way you view the dynamic between you and the journalist.
Advice from a master media trainer for the AI age: Today’s audiences value authenticity over polish.
Here is an almost sentence-by-sentence guide to writing a journalist-first pitch.
Use our “W-AI-T” mantra before AI writes your next pitch.
Find a new asset that could save an overworked journalist time or make your story easier for them to choose.
I couldn’t take my eyes off it. And it occurred to me that pitch writing would benefit from the same approach.
