Media Pitching Ideas & Examples

May 5, 2021

You actually speak Greek

A recent phone call has me rethinking the way we talk to management or clients about our communications strategies – and highlights the importance of proactively educating our leadership.

April 23, 2021

Good lessons from bad PR pitches – April 2021 edition

Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.

April 7, 2021

This WON April Fools’ Day – not Voltswagen

My new favorite corporate prank has some great takeaways that you can apply to your own fun tactics (and you don’t have to wait until next April).

March 31, 2021

Not an April Fools’ joke

While taking a break from working on my own prank, I became captivated by a podcast about Pat Brown and this unique challenge.

March 24, 2021

Good lessons from bad PR pitches – March 2021 edition

Why you should avoid subject line “tricks” and holiday-themed pitches.

March 10, 2021

Keep the change

Recently I recommended some of the adaptations to COVID that we should keep. Here’s a great list of helpful suggestions from my readers.

March 3, 2021

They 800Xed their media placements

This two-member team had very little company or product news to work with, and no fluke/viral news element in their favor. Here’s one great takeaway from their successful strategy.

February 24, 2021

Don’t go back to normal

Whenever that day comes when we can live and work without COVID-induced constraints, I encourage you not to automatically revert to your previous way of working.

February 22, 2021

Good lessons from bad PR pitches – Feb. 2021 edition

Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).

February 10, 2021

Super Bowl ads we’re SUPPOSED to like

Too often in PR we wait for the media and Twitter to tell us “what people really think.” Remember these examples when it seems like “everyone” is saying bad things about the risk you’re taking.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

Articles Right Form

This is the articles sidebar opt-in form and can be accessed under “Appearance” – “Widgets” – “Articles Sidebar”