I recently discovered that Fat Bear Week is a thing. Beyond the fun of bear-gazing, I gained some valuable insight into the evolving standards of newsworthiness.
It’s NOT the subject line.
I sat down with a former PR pro who just turned 40 and is about to pay off his house. The reason he has all these options? He achieved excellence.
There is one PR platform that journalists don’t hate. In fact, most seem to accept it, if not appreciate it. They even show up to have drinks on the rooftop of its HQ.
Many PR people initially bristle at these tactics because they seem “out of touch.” But if you can set aside your initial hesitation, you will likely see some improved results.
I showed real pitches to an 18-year veteran of CNN and watched her reactions. Here’s the takeaway.
My radical experiment yielded a very unpleasant surprise, and also a strong positive takeaway.
I saw this while helping one of my Inner Circle members refine her pitch. We worked on it, and then she placed the story in the Wall Street Journal. Here are the details.
There’s a “syndrome” I’ve observed about some otherwise skilled and experienced PR pros who attend my trainings. Here’s how one workshop attendee overcame it.
I stumbled onto a profound communications lesson when “Old Town Road” broke the record for most weeks at number one – in the entire 60+ year history of the Billboard charts.