Achieve more and better PR results with this series of clips and excerpts from my Inner Circle sessions.
Remember when COVID hit, and suddenly almost all your story angles fell flat? That’s what happened to Carly. Here’s how she rose to the challenge.
Here’s the July breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.
How do top journalists choose the examples for their stories? It would take a book-length treatment to fully answer that question, but here’s one successful approach.
You’re probably like most PR pros, slugging it out with hundreds of other people to get noticed in your target journalists’ email inboxes. Try these techniques instead.
You might think my goal with these posts is to help you do PR better. But that doesn’t capture it.
Another month, another breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.
At various points over the last week or so, my hopes (and maybe yours?) have been dashed. But after the emotion of the moment passed, I realized the trap that I had set for myself.
I feel like we are riding a wave in the Inner Circle, a wave that’s steadily picking up energy.