My new favorite corporate prank has some great takeaways that you can apply to your own fun tactics (and you don’t have to wait until next April).
While taking a break from working on my own prank, I became captivated by a podcast about Pat Brown and this unique challenge.
Why you should avoid subject line “tricks” and holiday-themed pitches.
Recently I recommended some of the adaptations to COVID that we should keep. Here’s a great list of helpful suggestions from my readers.
This two-member team had very little company or product news to work with, and no fluke/viral news element in their favor. Here’s one great takeaway from their successful strategy.
Whenever that day comes when we can live and work without COVID-induced constraints, I encourage you not to automatically revert to your previous way of working.
Guilt-tripping doesn’t work, you are not entitled to a reply, and proofread every pitch carefully (especially proper nouns).
Too often in PR we wait for the media and Twitter to tell us “what people really think.” Remember these examples when it seems like “everyone” is saying bad things about the risk you’re taking.
You already knew not to pitch during a national crisis, but here are two journalist Twitter rants that have some value.