Michael's Top 10 Free PR Resources
1. Good Lessons from Bad PR Pitches – article series
Every edition, ever, starting Apr 2020. Each month, I break down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples.
2. Why I choose Muck Rack over Cision and Meltwater – in-depth analysis
I stayed agnostic on the question of PR software for 15 years. But now I declare Muck Rack the clear winner. (For a quicker look, see the tl;dr.)
One of my most-viewed articles, this piece reliably saves PR pros—from every discipline, every org type, every vertical, and all experience levels—hours of effort and headache every month.
4. “I don’t suck!” – article
Two seasoned (and successful) PR pros reflect on the importance of treating themselves graciously by upgrading inner dialog.
5. Fundamentals of Media Relations – online course
Earn an industry-recognized PR credential during this online course on getting positive engagement from journalists and standing out from the crowd. Authored by yours truly and presented by Muck Rack.
6. The Best Example of PR Writing I've Ever Seen – resource
The creativity and imagery in the copy will blow you away. Get the original release along with my commentary to the author.
7. Media Pitching Shortcuts – resource
I had a TODAY producer review 19 real story pitches with me live, and these are my takeaways on landing big placements.
8. “Hope you’re well!” – e-book + on-demand webinar
I analyzed journalists' top pitch gripes from 560 tweets and wrote a short book with the summary, then recorded webinar to help you learn the actionable tips to not trigger journalists’ biggest pet peeves.
9. Read & React Blueprint – resource
Invest just ONE hour a week from this blueprint to get on your target journalist or influencer's radar in 45 days (at no cost) and watch your response rates climb.
10. Constructing a Pitch that Landed the WSJ – video
One Inner Circle veteran wants you to be able to learn from the lessons I shared that helped her place this story in the Journal, so generously okayed making this public.
And a bonus …
PR pros serious about leveling up their performance and careers are who you'll find in The Inner Circle. While you're waiting for the doors to open for new members, join the Wait List. You'll get selections of recent Master Classes members are using to boost their results and impact.
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Clients that have used these resources have gone on to land coverage in: