Delight your audience with one of the PR industry’s most popular speakers
Michael is known for his energy and clarity as a speaker. Audiences leave his presentations feeling both inspired AND armed with specific, actionable tips they can apply immediately to get better PR results.
Jumpstart your team with
virtual or on-site training
Select Clients Include
Everyone’s been
buzzing
“Everyone’s been buzzing since Michael's training about how to best use AI. We’ve seen multiple examples of it being used successfully in a new way, which is really exciting! We're grateful for Michael's time and dedication to making the training a success.”
Ali Lundberg
President
J PR
NYC and San Diego
Achieving successful placements
“For my team, Michael provided an outstanding writing session followed by a media relations intensive. I appreciate his approach to providing specific guidance supported by real-life examples. Many trainers offer theories and strategies but miss the mark when explaining how to apply their teachings in a PR practitioner’s daily work. Michael does both. I love watching my team apply what they learned and achieve successful placements.”
Sherry Sanderford
Director of PR
Wounded Warrior Project
Jacksonville
Build lasting relations with key journalists
“Michael combines energy and enthusiasm with practical advice and many current examples of successful media pitches. One team member followed one of his recommendations precisely and landed an interview for her CEO in the WSJ two months later. He became a regular at our meetings–providing great insights and encouragement to building lasting relations with key journalists.”
Sabia Schwarzer
Head of Communications
Allianz North America
Washington, DC
Choose from these topics and formats
All topics available as keynotes, half- or full-day workshops; in-person or virtual
Crafting the Perfect Pitch
Land More Media Coverage
- Data-backed subject line tips
- Find the compelling angle: hook ‘em with a sentence or two
- Offer helpful assets and a strong CTA
- Dozens of real-world success pitches
Placements Without Pitching
Get on Journalists’ Radar
- Outlets to pitch and outlets to ditch
- Stand out by interacting smartly with their content
- Connect outside the inbox
- Make a personal connection without making it weird
The Realist’s Guide to AI & PR
Boost Quality AND Productivity
- Examples of AI-assisted wins from PR pros across industries
- Specific prompts – some simple, some sophisticated – that get results
- Best use cases for AI in PR, and where it doesn’t work well
- FAST next steps to apply AI successfully without investing a bunch of time
Supercharge Your PR Writing
Engage Readers Fast
- Write like a journalist – use the language of objectivity to persuade without hype
- Add creativity and flair to engage the otherwise uninterested reader
- Concise and crisp – cut 25 percent of your word count without losing meaning