Category: Uncategorized

February 21, 2024

Valentine’s Day backlash for the win

There were so many holiday pitches in journalists’ inboxes, yours barely had a chance. Unless it adopted a contrarian angle like this one.

February 15, 2024

“Sales” shouldn’t be a dirty word to PR pros

When you find yourself “writing a pitch” instead of “connecting with a journalist,” follow this example from effective salespeople.

February 1, 2024

Borrow this PR management technique from Amazon

There are several ways you can apply this practice and help your company’s or client’s culture of innovation.

January 24, 2024

New stellar resource for PR measurement

This brand-new, brief, takeaway-dense course is free – and worth your time.

January 18, 2024

How to get priceless input from busy expert/mentor

Here’s a smart, professional pattern you can use to connect with hard-to-reach mentors or experts, plus a surprise tip.

December 27, 2023

Hope you’re okay in the storm

Develop and strengthen your network of key journalists and influencers – and get more media placements with less effort over the long run.

December 21, 2023

What three Haitian brothers gave me

It’s great to give money to good causes. But it’s also great – maybe even more important – to give YOURSELF to good causes.

December 7, 2023

Your boss’s key metrics?

Can you confidently state your boss’s three most important metrics when it comes to PR and communications?

November 30, 2023

Annual comms plans – move beyond the template

It’s not about ticking boxes. It’s about creating a roadmap for a narrative journey that lasts the whole year.

November 21, 2023

OpenAI drama doesn’t matter

Generative AI is not about one tool. It’s about you as a PR pro learning a new way to replace tedious work with more time and energy for strategy and creativity.