Category: Uncategorized

May 27, 2020

Some good news: How COVID-era PR pros are succeeding NOW

I’m picking up where John Krasinski left off . . . and sharing “some good news” about PR wins happening since COVID hit. But this is more than just celebrating…

May 21, 2020

6 genres of annoyed journalists’ tweets

In this monthly feature, I extrapolate good lessons from the bad pitches my friends at Muck Rack assemble on their blog. The “Don’t try to be nice to me” tweet:…

May 13, 2020

“The results always come”

This week I was talking to someone I respect as a “Media Relations Master,” grilling her on her methods. She’s super successful, but at the very end of our conversation,…

May 6, 2020

The Rise of a Vegan Skywalker

This week we live in a world where Costco will only let us buy three items of meat after we wait in line six feet apart, but we can watch…

April 29, 2020

Reuters editor’s take on pitching now

Yesterday I appeared on a PR News webinar alongside a Reuters business editor who has a great attitude about working with PR people. She’s Lauren Young, and I asked her…

April 22, 2020

New FREE resource – stay home & skill up

I created a FREE, quick online certification course on media pitching. Conferences are all canceled, but you can still “skill up” while you work from home and see an immediate…

April 20, 2020

Good Lessons from Bad PR Pitches

Welcome to the first of what will be a monthly feature, where we turn lemons (journalists’ complaints about bad PR pitches) into lemonade (takeaways that help you improve your media…

April 15, 2020

Three cheers for Ashley McCormick

This week’s post is an open letter to a junior PR pro in L.A. named Ashley McCormick. My message to her applies to you, too, because Ashley is all of…

April 8, 2020

Your audience left the room

In this shelter-in-place world we find ourselves in, my 14-year-old son was parked in front of the TV. As I said goodbye to him for the day (and followed up…

April 1, 2020

Here’s how PR pros are innovating now

Whether you’re still swamped with COVID-19 crisis comms, or you’re sitting on your hands because you have nothing to do, it’s time to start innovating. The world will never be…