Category: Uncategorized

December 21, 2022

Bona fide Christmas PR miracle

The story began when I interviewed one of my Inner Circle members about how she continued her PR career during the invasion of her homeland.

December 7, 2022

Would you rather: company party or extended-family dinner?

Here are three tips for better relationships with your leadership team.

November 30, 2022

New “Spirited” holiday film slams PR people

It’s another exaggerated pop culture depiction of our profession – but it had enough of a grain of truth in it to teach me a lesson.

November 16, 2022

PR tech tools beyond the usual suspects

What are some of the free/cheap tech tools that savvy PR pros are using to save time and get better results?

November 9, 2022

Does PR writing stress you out?

Three ways to simplify your writing process, reduce your stress, and create a more compelling and persuasive final product.

November 2, 2022

Air fryers show why former journos struggle to transition to PR

My instincts as a former journalist sometimes worked against me as a PR pro. I needed to remember this key element that made me successful as a journalist.

September 21, 2022

PR Olympics

Whether it’s swimming or running, phone pitching or content creation, when you lean into your natural gifts, the results can be pretty amazing.

September 14, 2022

National journalist: Write your pitch backwards

You have more influence than you think. Something as simple as the order of the items in your pitch has the power to grab or lose a journalist right from the beginning.

September 7, 2022

My analysis of 14 *million* pitches

Learn from the best-performing subject lines and pitch angles during my free upcoming webinar.

August 31, 2022

Elevate diverse PR talent without tokenizing

Our expert shared these tips for building more representative teams through better recruiting, interviewing, and mentoring practices.