Category: Uncategorized

December 21, 2023

What three Haitian brothers gave me

It’s great to give money to good causes. But it’s also great – maybe even more important – to give YOURSELF to good causes.

December 7, 2023

Your boss’s key metrics?

Can you confidently state your boss’s three most important metrics when it comes to PR and communications?

November 30, 2023

Annual comms plans – move beyond the template

It’s not about ticking boxes. It’s about creating a roadmap for a narrative journey that lasts the whole year.

November 21, 2023

OpenAI drama doesn’t matter

Generative AI is not about one tool. It’s about you as a PR pro learning a new way to replace tedious work with more time and energy for strategy and creativity.

November 15, 2023

AI getting less riskier

Many of the most common objections to AI & PR are melting away. If you’ve been on the sidelines, be sure your perspective is current.

November 8, 2023

Reach vs impressions vs reality

How many people actually saw your placement?

November 2, 2023

“I wonder what his PR person is going thru right now.”

A fascinating but extreme example to illustrate this point: If your client repeatedly rejects your counsel, drop them and find someone who sees you as the expert you are.

October 11, 2023

The overlooked trigger for big change in PR

You probably haven’t noticed this upcoming software product update that’s likely to change your career.

September 28, 2023

Overlooked steps to tie into breaking news

Discover a workaround that lets you pitch to journalists minutes after news breaks – even if your organization moves slowly.

September 20, 2023

ChatGPT peeling peaches

The question isn’t IF AI will revolutionize PR work, but WHEN. Here’s proof.