Category: Uncategorized

November 9, 2022

Does PR writing stress you out?

Three ways to simplify your writing process, reduce your stress, and create a more compelling and persuasive final product.

November 2, 2022

Air fryers show why former journos struggle to transition to PR

My instincts as a former journalist sometimes worked against me as a PR pro. I needed to remember this key element that made me successful as a journalist.

September 21, 2022

PR Olympics

Whether it’s swimming or running, phone pitching or content creation, when you lean into your natural gifts, the results can be pretty amazing.

September 14, 2022

National journalist: Write your pitch backwards

You have more influence than you think. Something as simple as the order of the items in your pitch has the power to grab or lose a journalist right from the beginning.

September 7, 2022

My analysis of 14 *million* pitches

Learn from the best-performing subject lines and pitch angles during my free upcoming webinar.

August 31, 2022

Elevate diverse PR talent without tokenizing

Our expert shared these tips for building more representative teams through better recruiting, interviewing, and mentoring practices.

August 10, 2022

Learn story framing from Top Gun publicity playbook

Here are some of the story formulas you can borrow from the summer blockbuster.

August 3, 2022

Winning the summer lull

Whether you’re overwhelmed with work or frustrated by summer doldrums, these tips will help you get more done.

July 20, 2022

PR pros like you are worth their weight in milk

We have been helping people see the value of PR since we started in this biz. And the best way to do this is to make sure *you* understand your value as a PR professional.

July 13, 2022

The century-old tech that improves your email pitches

This is the story of how Beau McDermott went from watching his email pitches get ignored… to getting called and texted by journalists minutes after he emailed them.