Category: Uncategorized

January 18, 2023

Yes, AI is going to change your PR work in 2023

By the end of the year, all forward-thinking PR pros will be using AI tools to write their commodity content.

January 11, 2023

Specific pitch process that sold 10 million books

Tell this story to the next person who wants you to spray and pray, rather than trusting you to do targeted pitches.

January 4, 2023

An innovation I saw in best pitches of 2022

One insight I shared with my Inner Circle when showcasing the Best Pitches of 2022 was the concept of a flexible embargo time.

December 21, 2022

Bona fide Christmas PR miracle

The story began when I interviewed one of my Inner Circle members about how she continued her PR career during the invasion of her homeland.

December 7, 2022

Would you rather: company party or extended-family dinner?

Here are three tips for better relationships with your leadership team.

November 30, 2022

New “Spirited” holiday film slams PR people

It’s another exaggerated pop culture depiction of our profession – but it had enough of a grain of truth in it to teach me a lesson.

November 16, 2022

PR tech tools beyond the usual suspects

What are some of the free/cheap tech tools that savvy PR pros are using to save time and get better results?

November 9, 2022

Does PR writing stress you out?

Three ways to simplify your writing process, reduce your stress, and create a more compelling and persuasive final product.

November 2, 2022

Air fryers show why former journos struggle to transition to PR

My instincts as a former journalist sometimes worked against me as a PR pro. I needed to remember this key element that made me successful as a journalist.

September 21, 2022

PR Olympics

Whether it’s swimming or running, phone pitching or content creation, when you lean into your natural gifts, the results can be pretty amazing.