Category: Uncategorized

November 2, 2023

“I wonder what his PR person is going thru right now.”

A fascinating but extreme example to illustrate this point: If your client repeatedly rejects your counsel, drop them and find someone who sees you as the expert you are.

October 11, 2023

The overlooked trigger for big change in PR

You probably haven’t noticed this upcoming software product update that’s likely to change your career.

September 28, 2023

Overlooked steps to tie into breaking news

Discover a workaround that lets you pitch to journalists minutes after news breaks – even if your organization moves slowly.

September 20, 2023

ChatGPT peeling peaches

The question isn’t IF AI will revolutionize PR work, but WHEN. Here’s proof.

September 13, 2023

Can a robot help your exec sound less like a robot?

The next time you need to draft an executive quote for a news release, overdeliver by using AI and following these five steps.

August 30, 2023

This happened two days ago

ChatGPT Enterprise means we’ll all probably be using AI at work sooner than we thought.

August 23, 2023

Mitigating risks of AI for PR

Here is an exceptional resource for evaluating the risks and rewards of using AI in your work.

August 16, 2023

PR Measurement (Taylor’s Version)

Your last quarter’s PR results may not be as mind-blowing as the Eras Tour’s, but they are worth measuring. Here are 5 ways to boost your reporting style.

August 15, 2023

Why I choose Muck Rack over Cision and Meltwater (TL;DR)

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.

August 15, 2023

Why I choose Muck Rack over Cision and Meltwater

For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.