The Muck Rack blog gathers ‘em, I break ‘em down.
See a three-year quantitative analysis of journalists’ complaints on Twitter here.
Between July 29 and today, August 18, I have received 5 separate PR pitch emails from the same team, for the very same product/client, told in the exact same way.
— Marisel Salazar (@MariselSalazar) August 18, 2021
I should probably go ahead and delete them, but I have 22 PR pitches in my inbox for the same product. 12 were sent in the past 30 days. At what point should one assume there is no interest and move on 🤔
— James Zahn – The Rock Father™ (@therockfather) September 2, 2021
At first I was going to chalk up Marisel’s experience as a one-off result of a poorly managed PR team redundantly pitching the same person. But after digging into James’s thread, I’m getting suspicious that some product PR teams are purposefully using pre-programmed email “drip campaigns” with media contacts. That’s a tactic that can be effective for opt-in email marketing (I have three email sequences that people can opt in for), but it’s a terrible idea for media relations, as evidenced here. BTW, the most useful “PR gripe tweets” from journalists are often those where the journalist cites the helpful publicists in his life (as James does further down) and contrasts the offending behavior with the professionalism they’re used to from others.
Today in "thrilling" PR pitches, a new combatant in the overuse of "thrilled" in fluff: "utterly thrilled." 😂
— James Zahn – The Rock Father™ (@therockfather) August 31, 2021
I try to be objective in my training and only teach proven best practices, not my personal preferences. An exception – I have banned my clients from writing news release quotes with executives who are “thrilled” to announce something. It’s just. So. Repetitive. It’s lost all meaning and credibility. Everyone does it, all the time. Looks like James agrees.
The utterly generic effort of this PR pitch introduction is impressive. You have to try hard to try so little. pic.twitter.com/WO0mT9PAtm
— Carlos Lozada (@CarlosLozadaWP) August 19, 2021
Before reading this tweet, when I taught people the importance of customizing your pitch specifically and sincerely, I used a made-up bad example: “Don’t write ‘I see you write about tech.’ They will immediately know this is a mass email blast.” Well, now I don’t need to use a made-up example. Noting to a book critic that he likes to write about books is a new low. And then mentioning “your show or article” just puts a fork in this pitch’s already meager chances.
To be clear, you may be able to get away – on occasion – with blasting the same pitch to dozens of journalists at the same time. You can’t, however, PRETEND that you are sending it to just one at a time . . . . by writing something individually focused like “I see you have an interest in books.” I still crack up every time I read that.
I guess I shouldn't be surprised, but the PR pitches melding entertainment and the 9/11 anniversary are grotesque.
— Kyle Mizokami (@KyleMizokami) September 7, 2021
As surely as every August turns to a September every year, some PR pros will commercialize Sept. 11 commemorations.
Every morning, the first hour is spent getting pummeled by PR pitches. There's intense satisfaction reading them, realizing it's about NFT and deleting the email.
— Wendy Schuchart (@wendyschuchart) August 19, 2021
NFTs crossed the line from “hot trend” to “overdone” a couple months ago, especially for a managing editor like Wendy.
It happened. I got a PR pitch for 9/11 anniversary NFTs.
— Kevin Roose (@kevinroose) September 9, 2021
Here we are witness to a rare breed – a merger of the two annoyances of the month to create a conglomerate of distaste.
Always nice to have that little personal touch on PR pitches pic.twitter.com/BnG3VT4UgB
— Riley Snyder (@RileySnyder) August 26, 2021
The start of a PR pitch I just received.
Memo to PR people: we journalists know we're getting form letters, but you might not want to make it *quite* so obvious. pic.twitter.com/97ZTRtjkok
— Michael Rapoport (@rapoportmike) September 10, 2021
This article was originally published on September 21, 2021
(I’ll also send you other weekly tips)