Category: Good Lessons from Bad PR Pitches

Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples

January 29, 2021

Good lessons from bad PR pitches – Jan. 2021 edition

You already knew not to pitch during a national crisis, but here are two journalist Twitter rants that have some value.

December 23, 2020

Good lessons from bad PR pitches – December edition

The word you should leave out of your subject lines, the risks and rewards of being over-the-top, and what we can learn from the journalist’s dilemma

November 24, 2020

Good lessons from bad PR pitches – November edition

Reporters found these angles remarkable – but for the wrong reasons.

October 27, 2020

Good lessons from bad PR pitches – October edition

The Muck Rack Blog gathers them, I break them down.

September 29, 2020

More good lessons from bad PR pitches – September edition

Each month I function as your “journalist interpreter,” highlighting the helpful feedback and pointing out when one person’s strongly held views may not represent all journalists.

September 16, 2020

10 things they hate about us

I recently finished a project where I read and categorized all 560 tweets from journalists about PR pitches over the past three years.

August 24, 2020

More good lessons from bad PR pitches – August edition

The Muck Rack Blog gathers ‘em, I break ‘em down here, every month.

July 22, 2020

“I know you’ve heard of me” – Good Lessons from Bad (!!) PR Pitches

Here’s the July breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.

June 22, 2020

More good lessons from bad PR pitches

Another month, another breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.

May 21, 2020

6 genres of annoyed journalists’ tweets

Each month I extrapolate good lessons from the bad pitches that journalists have been recently tweeting about.