Category: Good Lessons from Bad PR Pitches

Breaking down non-obvious takeaways from a study of journalists’ tweets about bad media pitch examples

September 16, 2020

10 things they hate about us

I recently finished a project where I read and categorized all 560 tweets from journalists about PR pitches over the past three years.

August 24, 2020

More good lessons from bad PR pitches – August edition

The Muck Rack Blog gathers ‘em, I break ‘em down here, every month.

July 22, 2020

“I know you’ve heard of me” – Good Lessons from Bad (!!) PR Pitches

Here’s the July breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.

June 22, 2020

More good lessons from bad PR pitches

Another month, another breakdown of lessons learned from Muck Rack’s monthly compilation of journalists’ tweets about bad PR pitches.

May 21, 2020

6 genres of annoyed journalists’ tweets

Each month I extrapolate good lessons from the bad pitches that journalists have been recently tweeting about.

April 20, 2020

Good Lessons from Bad PR Pitches

It’s so great that journalists are willing to give us this real-time feedback. But not all of these are generalizable across all journalists. I’ll tell you the difference.