February 12, 2020

Sick of Valentine’s? This is for you

Everybody knows the tired PR trick of tying a media pitch to a holiday. Use this simple formula instead.

February 6, 2020

Death of a mentor

Can someone you’ve never met or spoken with be your mentor? I say yes.

January 30, 2020

“Stop acting like roadkill”

The most overlooked and yet most important element in your media relations tool kit is your mindset.

January 23, 2020

Only time I’ll mention the impeachment

It started. And it’s only going to get worse as we get deeper into the election year. All politics, all the time. Here is a different media trend that works in your favor.

January 15, 2020

In search of “control”

“I feel pretty much in control of my life and work and how I spend my time.” Do you know anyone who says things like that?

January 9, 2020

A decade’s worth of habits … or habits worth a decade?

There’s a temptation to make and keep outlandish New Year’s resolutions. But I have a suggestion: Do exactly the opposite.

January 2, 2020

A PR pro and a doctor walk into a bar

I had lunch with my college roommate who is now a physician. And found that our practices share something remarkable in common.

December 23, 2019

Don’t let this be you next Christmas

My friend John is relaxing this holiday season, not doing any work at all. In fact, he’s been lounging like this since Thanksgiving. Sounds great, right? Wrong.

December 18, 2019

Motivational whiplash after graduation

How weird is it that when we’re in college we spend SO MUCH time, effort, and money on learning – and then after we start working, we’re “too busy” for learning?

December 12, 2019

This news ain’t gonna create itself

The best pitches I saw in 2019 increasingly had one thing in common.

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