Media Pitching Ideas & Examples, Page 3

December 15, 2021

“Buddy the Elf, what’s your favorite color?”

The movie Elf contains a scene that is one of Hollywood’s greatest gifts to the hard-working PR pro.

December 8, 2021

1 lesson from the best pitches of the year

This week I unveiled the winners of the Smart PR Best Pitch of the Year competition. Here’s one takeaway that stood out among the winning pitches.

December 1, 2021

Last Christmas, I gave you my press release

A corny breakup song that’s tied to Christmas by the flimsiest of threads offers one redeeming quality to PR pros.

November 23, 2021

Good lessons from bad PR pitches – November 2021 edition

A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.

November 10, 2021

A PR disaster

I believe most of what you read about PR crises is, at best, ill-informed and, at worst, flat wrong.

November 3, 2021

What you’d do with an extra hour

“Fall back” seems like a precious gift. What if it were every week?

October 22, 2021

Good lessons from bad PR pitches – October 2021 edition

I thought I had seen the weirdest pitches ever, but this is my new number one.

October 6, 2021

Journalists are humans too

You know this, of course. But does it influence the way you pitch?

September 29, 2021

My mini-controversy

This experience highlighted some lessons about knowing when to hold your ground and when to bow to your audience’s preferences.

September 21, 2021

Good lessons from bad PR pitches – September 2021 edition

Ban this word and this new technique.

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