June 17, 2020

The yo-yo

At various points over the last week or so, my hopes (and maybe yours?) have been dashed. But after the emotion of the moment passed, I realized the trap that I had set for myself.

June 10, 2020

Last day (and why I hate fear-based marketing)

I feel like we are riding a wave in the Inner Circle, a wave that’s steadily picking up energy.

June 3, 2020

I was paralyzed by uncertainty

It’s easy to see the uncertainty and fear right now. But the PR people who will come through this year of crisis the strongest are those who adapt and move forward.

May 27, 2020

Some good news: How COVID-era PR pros are succeeding NOW

I’m picking up where John Krasinski left off and sharing “some good news” about PR wins.

May 21, 2020

6 genres of annoyed journalists’ tweets

Each month I extrapolate good lessons from the bad pitches that journalists have been recently tweeting about.

May 13, 2020

“The results always come”

I was grilling a “Media Relations Master” on her methods. After I asked my last question, she pondered a moment, then said something that made me grin.

May 6, 2020

The Rise of a Vegan Skywalker

There is scarcity and abundance, contraction and growth… at the same time. To be on the growth side of that equation, you need to adapt and learn with the changing times.

April 29, 2020

Reuters editor’s take on pitching now

I appeared on a PR News webinar alongside a Reuters business editor who has a great attitude about working with PR people. Here are some of my takeaways.

April 22, 2020

New FREE resource – stay home & skill up

I created a quick online certification course on media pitching. Sign up and see an immediate impact on your results.

April 20, 2020

Good Lessons from Bad PR Pitches

It’s so great that journalists are willing to give us this real-time feedback. But not all of these are generalizable across all journalists. I’ll tell you the difference.

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

Articles Right Form

This is the articles sidebar opt-in form and can be accessed under “Appearance” – “Widgets” – “Articles Sidebar” http://d.bbg.li/k8mDGs