There’s a common strategy that stands out among the great media relations pros I’ve observed. They all do this one thing. And most of the people who are struggling to pitch . . . don’t do it.

Most people aren’t working for what they really want. This scourge is especially prevalent among PR pros. Are you falling victim to it?

There’s a certain distinction between pitching a “product” and pitching your “business” that makes a big difference in earning coverage.

I’m trying a radical experiment this summer to improve my creativity and productivity. And it all starts with my personal reading list.

But if all of us are reserved about ethics, how can we as a profession develop ethical frameworks for our decisions?

It may not be as whimsical as raindrops on roses and whiskers on kittens, but I do have a list of my favorite things I’d like to share with you.

I’m seeing a divergence in the bosses that PR people report to. And this has significant ramifications for your PR future.

There’s a better strategy than divide and conquer. In the reality of today’s hypercompetitive content and media landscape, both teams need the other to succeed.

I love sharing in the excitement that comes with winning placements. But I’m concerned that too many media relations pros are still putting all their eggs into the pitching basket.

Have you ever been asked to participate in career day? I did it once, and then my kids stopped nominating me. You’re going up against people with careers that everyone already understands what they do. So how do you compete?