In the spirit of Thanksgiving, I set out to put a positive spin on the PR outreach that journalists are complaining about on Twitter. And then I did an about-face.
What are some of the free/cheap tech tools that savvy PR pros are using to save time and get better results?
Three ways to simplify your writing process, reduce your stress, and create a more compelling and persuasive final product.
My instincts as a former journalist sometimes worked against me as a PR pro. I needed to remember this key element that made me successful as a journalist.
Two journalists debated this question on Twitter: Are PR people useless, or invaluable?
When a journalist blocks an entire agency, the first truly innovative pitching strategy I’ve seen in years, and the surprise about pitches around the Queen’s death.
Whether it’s swimming or running, phone pitching or content creation, when you lean into your natural gifts, the results can be pretty amazing.
You have more influence than you think. Something as simple as the order of the items in your pitch has the power to grab or lose a journalist right from the beginning.
Learn from the best-performing subject lines and pitch angles during my free upcoming webinar.
Our expert shared these tips for building more representative teams through better recruiting, interviewing, and mentoring practices.