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Jul 10, 2019

1 pitching strategy that stands out

There’s a common strategy that stands out among the great media relations pros I’ve observed. They all do this one thing. And most of the people who are struggling to pitch . . . don’t do it.

Filed Under: Uncategorized

Jul 03, 2019

The PR pro’s Independence Day

Most people aren’t working for what they really want. This scourge is especially prevalent among PR pros. Are you falling victim to it?

Filed Under: Uncategorized

Jun 26, 2019

What if I don’t care about your product?

There’s a certain distinction between pitching a “product” and pitching your “business” that makes a big difference in earning coverage.

Filed Under: Uncategorized

Jun 19, 2019

A radical experiment for the summer

I’m trying a radical experiment this summer to improve my creativity and productivity. And it all starts with my personal reading list.

Filed Under: Uncategorized

Jun 13, 2019

It’s weird talking about ethics

But if all of us are reserved about ethics, how can we as a profession develop ethical frameworks for our decisions?

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Jun 05, 2019

A few of my favorite things

It may not be as whimsical as raindrops on roses and whiskers on kittens, but I do have a list of my favorite things I’d like to share with you.

Filed Under: Uncategorized

May 30, 2019

Which type of boss do you have?

I’m seeing a divergence in the bosses that PR people report to. And this has significant ramifications for your PR future.

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May 23, 2019

The media team vs. the content team

There’s a better strategy than divide and conquer. In the reality of today’s hypercompetitive content and media landscape, both teams need the other to succeed.

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May 15, 2019

PR pros resting on their laurels

I love sharing in the excitement that comes with winning placements. But I’m concerned that too many media relations pros are still putting all their eggs into the pitching basket.

Filed Under: Uncategorized

May 09, 2019

Why I got fired from career day

Have you ever been asked to participate in career day? I did it once, and then my kids stopped nominating me. You’re going up against people with careers that everyone already understands what they do. So how do you compete?

Filed Under: Uncategorized

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Copyright 2019 Michael Smart. All rights reserved.