Fear of phone pitching

I want to help all PR pros overcome their fear of phone pitching and be victorious at it. The two big keys to success are research and phrasing. Here’s an example of one PR pro who is leading the charge in phone pitching at her agency.

We all like to look at the New Year as a fresh start and create ways to be better with our resolutions. I suggest for 2019 that the best resolution is to work smarter, not harder. And I’m here to help with those who would like to join this PR movement.

Having fun doing PR

This week between Christmas and New Year’s is often a “fun” time of year, so here’s a message about having fun doing PR.

The post before Christmas every year is my favorite one to write. I tend to write more about messages of deeper meaning than how to earn media placements. But today’s is the best of both worlds!

This is the time of year when you start seeing collections of “the best journalism of the year.” But I think the real best writing comes from those who aren’t given a choice on what they write about and are still able to write something that can captivate an audience.

In honor of this week’s video release of Mission: Impossible – Fallout, I bring you this tale of an urban legend that wasn’t and what it reminded me about creating truly great content. (No, this post is not sponsored by Paramount Pictures, but I wish it were 🙂

You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it.

A software company down the street from me got acquired Sunday for $8 Billion. And there is a great lesson in this success story that’s quite contrary to conventional PR wisdom.

As a PR professional, there are many skills you must master to achieve the highest levels of success.  One of those skills is your writing, which, if it isn’t good enough, makes everything else in your career suffer.