The movie Elf contains a scene that is one of Hollywood’s greatest gifts to the hard-working PR pro.
This week I unveiled the winners of the Smart PR Best Pitch of the Year competition. Here’s one takeaway that stood out among the winning pitches.
A corny breakup song that’s tied to Christmas by the flimsiest of threads offers one redeeming quality to PR pros.
A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.
I believe most of what you read about PR crises is, at best, ill-informed and, at worst, flat wrong.
“Fall back” seems like a precious gift. What if it were every week?
I thought I had seen the weirdest pitches ever, but this is my new number one.
You know this, of course. But does it influence the way you pitch?
This experience highlighted some lessons about knowing when to hold your ground and when to bow to your audience’s preferences.
Ban this word and this new technique.
