May 21, 2020

6 genres of annoyed journalists’ tweets

Each month I extrapolate good lessons from the bad pitches that journalists have been recently tweeting about.

May 13, 2020

“The results always come”

I was grilling a “Media Relations Master” on her methods. After I asked my last question, she pondered a moment, then said something that made me grin.

May 6, 2020

The Rise of a Vegan Skywalker

There is scarcity and abundance, contraction and growth… at the same time. To be on the growth side of that equation, you need to adapt and learn with the changing times.

April 29, 2020

COVID fatigue? Reuters editor’s take on media pitching now

I appeared on a PR News webinar alongside a Reuters business editor who has a great attitude about working with PR people. Here are some of my takeaways.

April 22, 2020

New FREE resource – stay home & skill up

I created a quick online certification course on media pitching. Sign up and see an immediate impact on your results.

April 20, 2020

Good Lessons from Bad PR Pitches

It’s so great that journalists are willing to give us this real-time feedback. But not all of these are generalizable across all journalists. I’ll tell you the difference.

April 15, 2020

Three cheers for Ashley McCormick

This post is an open letter to a junior PR pro in L.A. My message to her applies to you, too, because Ashley is all of us.

April 8, 2020

Your audience left the room

As I said goodbye to my 14-year-old son for the day, I noticed something startling on the TV screen.

April 1, 2020

Here’s how PR pros are innovating now

Whether you’re still swamped with COVID-19 crisis comms, or you’re sitting on your hands because you have nothing to do, it’s time to start innovating.

March 25, 2020

Media pitching during COVID-19 – what you should and shouldn’t pitch

How do you know what’s okay to pitch, and what’s insensitive? This post uses journo tweets to explain the sweet spot.

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