For a long time, I stayed out of the PR software wars. But I’m not on the fence anymore.
It’s our responsibility to understand how they see the world, and make our case in their context and perspective.
While reviewing Muck Rack’s new State of PR and Journalism Salaries report, I had one overarching thought.
The fragmentation of social media, just like the fragmentation of the news media, makes you even more valuable to your employer or clients.
This analogy explains why PR pros should seize opportunities to innovate and learn how to integrate AI tools into their work.
Here are two examples of super-easy, super-simple ways to familiarize yourself with AI’s capabilities.
I’m going to let you in on a little-known journalistic practice and the growing importance of aiming for the PR Promised Land.
Step into the swanky shoes of a five-star concierge and bring that surprising flair to your media relations.
When you focus on this goal, the risks and confusion melt away. It cuts the tedium and amplifies the parts of the job you love.
Follow his spectacular example to impress your audiences.
