What gives you more control over your message, is more credible than a blog post, and provides valuable backlinks from high-authority websites?
This month’s journo tweets include an artful depiction of the enduring tension between journalists and the pitching pros who love them.
When I’m not training PR pros I love hiking in the mountains around my home to clear my mind and help me think.
Ulcer-inducing situations call for level-headed advice. Here are 4 quick takeaways from my recent training on how to help journalists get it right.
Follow these steps to stay ahead of the news cycle and not get left out of relevant stories.
This obsessively focused restaurant demonstrates a key to winning in PR.
An important reminder to never automate pitch customization, why you should cherish the valuable real estate at the top of your pitch, and a keen act of newsjacking.
Before the Final Four, tune up your media pitches.
Whether and how to pitch at the same time as a sensitive situation – and other useful tidbits from the last month.
I’ll make this brief. PR writing has gotten out of hand.