I shared my predictions about AI’s impact on PR this year and next. Here are some of the objections I’ve heard and my rebuttals.
By the end of the year, all forward-thinking PR pros will be using AI tools to write their commodity content.
Tell this story to the next person who wants you to spray and pray, rather than trusting you to do targeted pitches.
One insight I shared with my Inner Circle when showcasing the Best Pitches of 2022 was the concept of a flexible embargo time.
Things not to say to a journalist; the only complaint about World Cup pitches; what happens when you pitch on a holiday.
The story began when I interviewed one of my Inner Circle members about how she continued her PR career during the invasion of her homeland.
Here are three tips for better relationships with your leadership team.
It’s another exaggerated pop culture depiction of our profession – but it had enough of a grain of truth in it to teach me a lesson.
In the spirit of Thanksgiving, I set out to put a positive spin on the PR outreach that journalists are complaining about on Twitter. And then I did an about-face.
What are some of the free/cheap tech tools that savvy PR pros are using to save time and get better results?
