Many PR pros are asking me about creating a strategic communications plan.
It’s as seasonal as an inbox full of Cyber Monday offers 😊.
In fourth quarters of the past, I might have shared a template. But nowadays that doesn’t add value for you. You can get that in five minutes with a well-crafted dialogue with ChatGPT4 – here, I’ll save you the five minutes.
So here’s a tip you won’t get from AI or Google:
Yes, include traditional management terms such as “KPIs” and “ROI.” And most plans have an editorial calendar with flexible story ideas quarterly or monthly.
But if you want to really increase your media relations results next year, push yourself to answer this question:
What foundational action(s) will yield sustainable, repeatable assets or angles year-round?
I don’t want to push you in any particular direction – there is stupendous value in pushing through the fogginess that question generates at first. Do that, then brainstorm the actions unique to your organization or client.
But for the sake of clarity, consider these real-world examples I’ve seen:
I’m such a PR nerd I’d love to read your comms plan (won’t share it) – send me yours.
P.S. When you write your own thought leadership pieces, do what I did here. Check ChatGPT first, and make sure your contribution goes deeper.
This article was originally published on November 30, 2023
(I’ll also send you other weekly tips)
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