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Training Vault
PR Master Classes
May 1, 2015
Aflac’s Top-Tier Thought Leadership Campaign – From the Client and the Freelance Pitching Phenom
April 1, 2015
Michael Interviews a WSJ Reporter
April 1, 2015
Michael Interviews a USA Today Reporter
March 1, 2015
Lessons Learned from the Best Pitches of 2014
February 1, 2015
Use Email & Twitter to Get Noticed Before You Have a Story to Pitch
January 1, 2015
Best Practices for Earning Coverage from Surveys: Pollster Tells How to Design, Conduct, and Pitch Winning Surveys
December 1, 2014
Storytelling Secrets from ex-Forbes Writer Now at GE
November 1, 2014
Boring Company – How Ancestry Overhauled its Approach to Create News Each Month
October 1, 2014
The Power of Local TV Morning Shows – The New Back Doors and Minefields to Avoid
September 1, 2014
What’s the Value of Using News Release Wire Services?
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About Michael
Work with Michael
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Speaking & Training
The Inner Circle
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Crafting the Perfect Pitch
PR Writing
Fundamentals of Media Relations
Student Login
Muck Rack Academy
Articles
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Why I Choose Muck Rack over Cision and Meltwater
Good Lessons from Bad PR Pitches
AI in PR
All Articles
Free Resources
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