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Training Vault
PR Master Classes
July 1, 2014
Productivity 1.0: Time Management
June 1, 2014
The Waterfall Effect – Use SEO and Twitter to Engage Hard-to-Reach Gatekeepers
May 1, 2014
12 Ways to Instantly Add Punch, Flair and Creativity to Your PR Writing
April 1, 2014
How to Write News- and Share-Worthy Press Releases
March 1, 2014
How to Land 1 Billion Impressions: Software Company Partnered with “The Walking Dead”
January 1, 2014
View from the Inside – TV News Pitching Tips and Tricks with Former Network Producers
December 1, 2013
When the Media are Fighting Over You: Managing Elizabeth Smart’s Book Tour
November 1, 2013
What Will Matter in PR in 2014
October 1, 2013
Great Pitches that Worked: Lessons Learned from Landing USAT, CBS, WSJ and More
September 1, 2013
Avoid the 7 Most Common PR Writing Errors
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About Michael
Work with Michael
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Speaking & Training
The Inner Circle
Online Courses
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Crafting the Perfect Pitch
PR Writing
Fundamentals of Media Relations
Student Login
Muck Rack Academy
Articles
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Why I Choose Muck Rack over Cision and Meltwater
Good Lessons from Bad PR Pitches
AI in PR
All Articles
Free Resources
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