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PR Master Classes
May 1, 2013
How to Email a Journalist so He Covers Your Product Instead of Posting Your Pitch to Facebook: with Time.com Editor Harry McCracken
April 1, 2013
The Surprising Truth About How to Follow Up with Journalists without Annoying Them
December 1, 2012
Tying into Superstorm Sandy to Place Experts
July 1, 2012
Tapping Routine News of the Day to Place Spokespeople
August 1, 2011
Turning Crisis Into Opportunity: Aflac Guest Shares How His Team Turned National Media Controversy Into Award-Winning Campaign
April 1, 2011
Putting Lightning Back in the Bottle: Scoring a Second Huge Media Launch
March 1, 2011
How to Deliver “Bad News” to Your Customers and the Media
February 1, 2011
Michael Predicts Impact of SEO and Social Media on PR
December 1, 2010
Lessons Learned from the Best Pitches of 2010
January 1, 2010
Blast from the Past: Network Morning Show and Nightly News Producer Tells All
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About Michael
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Why I Choose Muck Rack over Cision and Meltwater
Good Lessons from Bad PR Pitches
AI in PR
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