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Training Vault
PR Master Classes
October 16, 2024
Punch Up Your PR Writing: Training Humans – or Your AI Chatbot – to Spot and Fix Bad Copy
September 9, 2024
Bloomberg Reporter Reviews Your Pitches
August 13, 2024
Land More Coverage and Prove it Matters (and Then Get a Raise)
July 9, 2024
Navigating the PR Career Ladder, with the Global Comms VP for Bumble
June 11, 2024
Toward Automating Repetitive Content: Work Once, Reuse 10 Times
June 11, 2024
AI & PR Update: New Use Cases and Prompting Strategies
May 15, 2024
Shaping the Messaging of Top-Tier Coverage
April 17, 2024
Get Your People Quoted More: Become Journalists’ Go-to Source for Sources
March 12, 2024
What Can AI Really Do for PR? Next-level Applications . . . and Limitations
February 13, 2024
Borrow the Process Zillow PR Uses to Create Newsworthy Angles . . . on Repeat
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About Michael
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Why I Choose Muck Rack over Cision and Meltwater
Good Lessons from Bad PR Pitches
AI in PR
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