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Training Vault
PR Master Classes
August 10, 2022
Affiliate Marketing for PR Pros
July 12, 2022
What Good Phone Pitches Teach Us About Good Email Pitches
June 14, 2022
Outlets to Pitch and Outlets to Ditch: Disruptions in the New Media Landscape
May 10, 2022
Push Back on Inaccurate Coverage: How to Educate Journalists to Get it Right
April 13, 2022
Media Pitch Subject Lines That Work: Data-Driven Tips To Increase Your Open Rates
March 8, 2022
Career-Boosting Lessons and Success Hacks: Never-Before-Shared Principles from Michael’s 25-year Career
February 8, 2022
Make the News Cycle Work for You – Even if Your Organization is Creaky Slow
January 13, 2022
What Will Matter in PR in 2022
December 7, 2021
Lessons Learned from the Best Pitches of 2021
November 9, 2021
The Ins and Outs of Contributed Content
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About Michael
Work with Michael
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The Inner Circle
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Crafting the Perfect Pitch
PR Writing
Fundamentals of Media Relations
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Muck Rack Academy
Articles
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Why I Choose Muck Rack over Cision and Meltwater
Good Lessons from Bad PR Pitches
AI in PR
All Articles
Free Resources
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