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Archives: Training Vault

PR Master Classes

August 10, 2022

Affiliate Marketing for PR Pros

July 12, 2022

What Good Phone Pitches Teach Us About Good Email Pitches

June 14, 2022

Outlets to Pitch and Outlets to Ditch: Disruptions in the New Media Landscape

May 10, 2022

Push Back on Inaccurate Coverage: How to Educate Journalists to Get it Right

April 13, 2022

Media Pitch Subject Lines That Work: Data-Driven Tips To Increase Your Open Rates

March 8, 2022

Career-Boosting Lessons and Success Hacks: Never-Before-Shared Principles from Michael’s 25-year Career

February 8, 2022

Make the News Cycle Work for You – Even if Your Organization is Creaky Slow

January 13, 2022

What Will Matter in PR in 2022

December 7, 2021

Lessons Learned from the Best Pitches of 2021

November 9, 2021

The Ins and Outs of Contributed Content

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  • About Michael
  • Work with Michael
    ⌄
    • Speaking & Training
    • The Inner Circle
  • Online Courses
    ⌄
    • Crafting the Perfect Pitch
    • PR Writing
    • Fundamentals of Media Relations
    • Student Login
    • Muck Rack Academy
  • Articles
    ⌄
    • Why I Choose Muck Rack over Cision and Meltwater
    • Good Lessons from Bad PR Pitches
    • AI in PR
    • All Articles
  • Free Resources
  • Contact
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