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Training Vault
PR Master Classes
October 20, 2021
The 8 Most Useful Media Pitches and How to Excel at Writing Them
October 12, 2021
How to Write a PR Crisis Plan
September 14, 2021
Deep Case Studies of Big Wins: CNBC, CNN, Reuters and more
August 10, 2021
A Top Trade Journalist Reviews Your B2B Pitches: Learn More About Newsletter-first Media
July 6, 2021
Lean Into Your Unique “Pitching Personality”: Land More Coverage by Focusing on What You Do Best
June 8, 2021
Add Influencer Relations to Your Skill Set: Successful Examples and Insider Tips
May 11, 2021
PR Software Review: Cision, Meltwater, Muck Rack and more
April 21, 2021
Better-Than-Ever PR: Meet 7 Pros Blowing Past “Back to Normal”
April 13, 2021
Pitching Other Podcasts or Starting Your Own: Deep Dive with a Podcasting Maestro
February 9, 2021
Scalable PR: Borrow from One Company’s Steady 800X Increase in Media Over 4 Years
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About Michael
Work with Michael
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The Inner Circle
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Crafting the Perfect Pitch
PR Writing
Fundamentals of Media Relations
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Muck Rack Academy
Articles
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Why I Choose Muck Rack over Cision and Meltwater
Good Lessons from Bad PR Pitches
AI in PR
All Articles
Free Resources
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