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Archives: Training Vault

PR Master Classes

January 12, 2021

What Will Matter in PR in 2021

December 8, 2020

Lessons Learned from the Best Pitches of 2020

November 10, 2020

Announcing that Your Company is #1 on Inc.’s Annual List

October 21, 2020

Ride the Rebound – Learn from PR Pros Thriving During Economic Uncertainty

October 13, 2020

Build on Your Media Relations Success by Adding a Content Strategy, with Andy Crestodina

September 28, 2020

Freelance Writer Shares How to Pitch Freelancers; also Reviews Pitches

September 9, 2020

Find and Pitch the Podcasts Your Audiences Love

August 11, 2020

Reuters Editor Reviews Your Pitches

July 14, 2020

Crisis and Issues Management Lessons from Life Time

June 16, 2020

The New Outlets that Matter Most: Impact of Digital Disruption of Media

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  • About Michael
  • Work with Michael
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    • Crafting the Perfect Pitch
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    • Fundamentals of Media Relations
    • Student Login
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  • Articles
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    • Why I Choose Muck Rack over Cision and Meltwater
    • Good Lessons from Bad PR Pitches
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