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Training Vault
PR Master Classes
September 1, 2019
CNN Producer Shares How to Place Your Expert on a 24-hour News Channel
August 1, 2019
Sharpening Steel: Refining Your Pitch with Intense Focus on Nuance and Phrasing
July 1, 2019
How Duolingo Creates News When There Isn’t Any
June 1, 2019
Should You Be Doing Sponsored Content? Blurring the Line Between Earned and Paid
May 1, 2019
Exclusives, Embargoes and Exceptions
April 1, 2019
Build “Content Momentum”
March 1, 2019
Media Outreach Campaigns: Win Over and Over with the Same Idea
February 1, 2019
The Art and Science of Influencer Identification and Measurement
January 1, 2019
Productivity 5.0: Overview of Work Smarter, Not Harder
January 1, 2019
What Will Matter in PR in 2019
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About Michael
Work with Michael
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Speaking & Training
The Inner Circle
Online Courses
⌄
Crafting the Perfect Pitch
PR Writing
Fundamentals of Media Relations
Student Login
Muck Rack Academy
Articles
⌄
Why I Choose Muck Rack over Cision and Meltwater
Good Lessons from Bad PR Pitches
AI in PR
All Articles
Free Resources
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