“Impressions” are a mirage. Run this experiment for 90 days and see if the term disappears from your slide deck.
I’m afraid our younger generation of PR pros doesn’t know what’s about to hit them.
LinkedIn vs X, AI adoption as a baseline, and other learnings from the State of Journalism 2025 report from Muck Rack.
A kid down the street who formed a garage band right after high school. That was the beginning, middle and end of the story . . . until everything changed last weekend.
Trust takes many forms – and trust trumps tradition.
Because my newsletters and webinars often hammer on best-practice precision, you might think every pitch has to be flawless or you’ll get flamed. Here is a counterbalance.
Your job is to find the publications – regardless of platform – that already have a relationship with your key audiences.
Remember, we aren’t surgeons or pilots. PR isn’t about being flawless. It’s about being useful, often.
In a noisy world where inboxes overflow and journalists are skeptical, hustle – real, strategic hustle – is your competitive advantage.
Here are three highlights from my latest Inner Circle session on AI and PR.
