How to give journos what they want

The simplest way to get amazing results in PR is to give journalists and influencers what they want, in the way they want it, when they want it.

Your ego might have an issue with that, but it’s the truth.

If your pitch shows up PERFECTLY packaged for the journalist, you will win more often.

Now you could spend your time GUESSING about how to do this, or you could just get the straight truth directly from the mouths of journalists and influencers themselves.

That’s what I did. And today I’m going to share with you what I discovered…for free…in the form of an “audio mash-up” I created with interviews I’ve done with top-tier journalists.

In the audio, here are some of the things you’ll hear:

-How to make yourself more interesting to reporters. In this example, we’re not guessing, I just asked a reporter from the Washington Post this very question. You’ll want to hear her answer.

-A much bigger way to think about “news jacking” and a simple way to turn breaking news into even bigger opportunities for you.

-How to cajole a senior TV producer into saying YES to your pitch without even sending anything to them!

-The one thing you HAVE to include in any pitch involving live TV.

-The answer to the “how long is too long” question when you're sending videos.

-You’ll jump inside the mind of a top-tier journalist and hear the process used to find experts.

This is an extremely valuable audio you need to listen to.

How do you get your copy?

It comes along with access to the Inner Circle Success Manual. And it’s all free.

Get the details and get your copy today.

This article was originally published on March 30, 2017

Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

Articles Right Form

This is the articles sidebar opt-in form and can be accessed under “Appearance” – “Widgets” – “Articles Sidebar” http://d.bbg.li/k8mDGs

Would you like to get the next article as soon as it goes live?

(I’ll also send you other weekly tips)

'Count Me In' article subfooter optin

This is in the footer of any articles and can be edited in the "Theme Options" and "Single Blog Form" tab: http://d.bbg.li/sbzf7x