A skilled PR pro from Baltimore is applying a new approach and getting an immediate pay-off.
Adam Yosim is practicing what I call “Read and React.” I’m sure you can guess what it entails.
He wrote me to share:
I just wanted to send a note of appreciation for your tips on Reading and Reacting. Sure, I learned it last year at your workshop, but I never got around to carving out time each week for the practice.
I started this week, and it’s paid off great dividends. I’m hearing back from reporters and editors that I previously pitched without success.
After just one week, Adam got through to a managing editor at CNBC, which has since led to an interview with his client. And another reporter with Money magazine accepted input from a client for a web story she was working on.
All in all, I wish I started reading and reacting on a regular basis last year, but better late than never.
Amen to that, Adam. All of us have things we’ve been meaning to get around to doing. Good for you for actually taking action.
If you haven’t attended the workshop Adam is referencing, it’s called Secrets of Media Relations Masters. The next one is in New York next month.
You and I get into a room with some other PR people and review not just principles like Read and React, but the nitty-gritty real world nuances that get results. I’ve seen two different people apply the same principle in media outreach, and one person gets an annoyed response and the other gets the coverage. The difference is in the details, and that’s why you attend a two-day workshop.
Would you like to be getting an immediate boost to your media outreach next month? Or wait a year?
These workshops usually sell out, and this one is already on its way to filling up.
P.S. Last year Adam had just left the TV news business. He was being hard on himself as he transitioned into PR and “wasn’t quite getting it at first.” A colleague recommended the workshop, and here’s what Adam said happened next:
It was a very eye-opening experience. A lot of the lessons I learned, I was able to use them right away and get immediate results. It was like a paradigm shift, and after the workshop, everything I was doing became fun. I could still do storytelling and be creative, which are the reasons I got into news in the first place.