This pitch landed the NY Times

Someone recently pointed me to an incredible free resource online.

It’s a blog post about how a software company earned coverage in the Sunday New York Times. It even includes screen shots of all the email dialogue back and forth with the Times writer.

Here’s the initial cold pitch (they simply guessed the writer’s email address) that started it all:

You can see the other emails and read the full account of how it happened on Dave’s blog post.

This post is obviously valuable on its face. But it’s also extremely valuable for another reason – it’s so rare.

There’s an overwhelming amount of content online about what NOT to do when pitching media. It feels like every time a blogger or Forbes contributor needs an idea for a post, they decide to write a rant about bad PR pitches.

But nobody shows you exactly what to do that works.

Before reading this email, how many verbatim pitches that have landed the NYT have you ever seen?

For that matter, how many successful pitches that have landed any top-tier outlet can you get free access to review?

As far as I’m aware, this is the only word-for-word, NYT-winning pitch freely available on the entire internet (if you know of another, please send me the link, I’d love to check it out). Thanks for sharing, Dave!

That fact hit home to me because my Inner Circle members see pitches like this all the time. We have 10+ pitches that have landed the NYT available inside the Inner Circle – including, amazingly, two that landed the very same column that Dave’s did.

There are literally hundreds of successful pitches across all industries available for Inner Circle members to review, word-for-word. And I add new ones every month or two.

–>One time I shared a pitch that member Adam used to land an education client in the Washington Post.
–>Then member Ginny copied the structure of that pitch – even cribbed entire sentences – and landed a profile of her CFO in the WSJ.
–>Then member Bev used Ginny’s pitch structure (which was really Adam’s) to get her non-profit client on Philly’s top news radio station.

I don’t know of anywhere else you can even pay money to get access to successful pitches. Let alone for the low price of an Inner Circle subscription.

So enjoy the takeaways from Dave’s generous post. Then drive your learning forward and supercharge your results by accessing hundreds more successful pitches inside the Inner Circle today.