In case you missed them, here are my best messages from the year just ended. Looking forward to a great 2025!
Twice as nice: same story, multiple outlets
Debunking a persistent myth that you can’t keep pitching a story after it runs somewhere else.
“It’s a good pitch, just not for me” –Bloomberg writer
Takeaways from his review of a dozen actual pitches.
Too many people think PR is a popularity contest
The virtues of occasionally not giving journalists and other stakeholders what they want.
Secret, real reasons PR pros “did not respond to a request for comment”
No, you’re not obligated to respond to EVERY inquiry.
If your vision of PR success is blurry . . .
A motivational pick-me-up based on a fun coincidence surrounding my training session at Salesforce.
Let me know which one you enjoyed most. 🙂
This article was originally published on December 26, 2024
(I’ll also send you other weekly tips)
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